PPC thrives when decisions are based on the most complete and accurate view available. For lead gen, this may require looking beyond simple CPA targeting.
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How Search Agencies Can Harness Big Data to Win More Pitches
This post is part of the Hero Conf Los Angeles Speaker Blog Series. Jamie Smith will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like...
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PPC Video Campaign Targeting Methods You Shouldn’t Forget
Just because you’re getting many YouTube impressions and views, doesn’t mean you’re connecting with the right audiences. Learn about better targeting options.
Continue Reading PPC Video Campaign Targeting Methods You Shouldn’t Forget
Bing Reporting Features And The Pep Talk You Need This Week
In agency life, you most likely manage multiple accounts. So how do you identify which of those accounts need optimizations in a quick and convenient way?
Continue Reading Bing Reporting Features And The Pep Talk You Need This Week
How Social Attribution Can Radically Improve Your Brand’s Bottom Line
Social advertising can be difficult to measure, but is a key part to any integrated digital marketing campaign. With the continued push towards pay-to-play social postings, in this guide, we will focus on paid social advertising and why it is...
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Why You Can’t Miss Hero Conf (and How to Convince Your Boss)
If you know you wanna go, and simply need the stats to back it up, visit our website now to Justify Your Trip. Still looking for more? Read on for more details about how Hero Conf is impacting the PPC...
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7 Optimizations You Need to Know for Apple Search Ads
Even with Apple Search Ads showing such promising results, we’re still going to share seven tips that could improve your campaign performance. In this whitepaper are our key takeaways we learned over the last three months, picked up from running...
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How To Use Adwords Campaign Drafts And Experiments
Using Google’s Campaign Experiments and Drafts is a great way to test something new with a smaller portion of traffic.
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Should You Choose Bid Modifiers Or Exclusive Campaigns For Your Mobile PPC?
Should you use bid modifiers or create device specific campaigns? Brett Schrank presents a couple case studies to help answer this question.
Continue Reading Should You Choose Bid Modifiers Or Exclusive Campaigns For Your Mobile PPC?
Facebook Now Offering Mid-Roll Ads for Advertisers
It’s hard to miss the video first initiative being made by almost every platform and advertiser, right now. We have seen a trend of interactive usage between cable and network television to visit websites and Facebook, participate in polls and...
Continue Reading Facebook Now Offering Mid-Roll Ads for Advertisers
PPC, KPIs, and the Marketing Funnel
Key performance indicators (KPIs) are essential to our industry. Without them, we’re like a pilot without navigation; we have no idea if what we’re doing is getting us closer to our goal. They’re the barometers of success which show whether...
Bidding In A Mobile Centric 2017
Mobile is continuing to dominate digital advertising. With mobile spend rising, start thinking about how to change your mobile bidding method.
