The insights provided in the Bing Ads Campaign Planner are especially helpful when creating a strategy for segmentation of campaigns and ad groups.
Clever Retail Strategies to Increase Online Traffic & Revenue
In this new live webinar, Hanapin’s Will Larcom and Google’s Julia Meter will go through some out-of-the-box ecommerce strategies that will help you increase traffic, skyrocket revenue, and optimize your marketing mix.
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Reengage Customers With Facebook Messenger Ads
Facebook introduced two new ways for advertisers to expand reach and increase engagement: Messenger as News feed destination and Sponsored Messages.
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Why You Need To Diversify Your PPC Marketing Mix
Get tips on how to diversify your PPC marketing mix and safeguard your account from unexpected shifts in the marketplace!
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The PPC Trends Your CMO Needs to Know
If brands aren’t looking around the corners right now, they’re going to be caught by surprise. The problem is, it’s nearly impossible for a CMO or VP of Marketing to know what are the most important trends to be preparing...
New Bing Ads Extension Scheduling Is Here And It Will Make Your Day
Bing Ads recently announced the release of ad extension scheduling. This means you can now control when your extensions are delivered.
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Ends Today – $400 Off Hero Conf Los Angeles!
The countdown is on. Less than a day remains to join your fellow PPC Heroes at the one and only conference devoted solely to PPC education (and a whole lotta fun).
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5 Habits To Adopt To Keep Your Users’ Experiences On Your Mind
What's one HUGE factor influencing your conversion rate? User experience. Here are 5 habits that can ensure that your users are never forgotten.
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How to Master the Mobile Market in 2017
In this new live webinar, Hanapin’s Michael Knight and Lead To Conversion’s Erik Dafforn will give you tips to make sure your PPC strategies are mastered for the mobile market in 2017.
Expanding Your PPC Coverage Beyond Google And Bing
There is plenty of value to be found within search's alternative options. Furthermore, increasingly complex purchase paths call for expansion outside of search.
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Bing Ads Automated Imports: A Gift To Handle With Care
Keeping up with PPC can be overwhelming. Bing Ads Automated Imports from AdWords can help advertisers save time, but should be used intentionally and with care.
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Ensure Bing Ads Are Part Of Your PPC Efforts
Did you know that Bing accounts for roughly 1/3 of the paid advertising search market at 31%? To be a comprehensive paid search marketer you have to be on Bing.
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