In this new live webinar, Hanapin’s Head of Paid Social, JD Prater, and Senior Account Manager, Matt Umbro, will team up with Adstage’s Marketing Director, Michael McEuen, to prep you for 2017’s future in the eyes of paid search, social,...
Continue Reading PPC Predictions & Trends You Need to Know in 2017
Check out Diane's top 5 resolutions she hopes to accomplish as a PPC manager in 2017 and see if you share any of them.
Continue Reading My 5 PPC Account Manager New Year’s Resolutions
Launching a new website and have concerns about PPC? Kristin's PPC checklist will help make the launch as seamless as possible.
Continue Reading Your PPC Checklist For A New Website Launch
While PPC will continue full speed ahead going into 2017, one thing won't change and that's the performance of your PPC account in 2016. Tell the right story.
Continue Reading Telling Your 2016 PPC Story Through Reporting
Among the many structural shifts required to make make the digital leap, scaled monetization of online content is among the most complicated of tasks. Enter display advertising to help fill the void.
Continue Reading The Good, Bad, And Ugly Impact Of PPC On Journalism
Basic metrics tell the story of paid search performance but what if you want to dig deeper? You’ll need to go beyond the basic segments and reports.
Continue Reading 3 Ways To Segment PPC Keyword And Query Performance
Concluding any type of test is no joke and is filled with pressure. Today I'll review the four variables that I look at when approaching conclusion.
Continue Reading While We Conclude 2016, Let’s Talk About Concluding CRO Tests
Although performance may be good, do you know the true health of your PPC program? Learn three segmentation tips to truly gauge your account performance.
Continue Reading Is Everything OK? 3 Tips For Keeping Your PPC Accounts Healthy
As we roll towards the end of 2016, we at PPC Hero and Hanapin Marketing are busy making huge additions to the schedule for Hero Conf Los Angeles.
Continue Reading Sign up Now – For Your Chance to attend Hero Conf LA Free!
Google will pair your target with the placements that most frequently lead to post-click conversions through a feature called Display Select Keywords (DSK).
Continue Reading 60% Better CTR With Google DSK Campaigns And Other Real World Results
2016 was full of PPC platform updates. We have some expectations for 2017, but which updates do you want most?
I will personally look back on 2016 with some serious mixed emotions. Read on for my thoughts on PPC and Digital Marketing as well as a look toward 2017.
Continue Reading Reflections Of A PPCer At The End Of The World…Errr, 2016
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