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The Definitive Programmatic Guide for PPC Managers
Account Manager Bryan Gaynor has poured all of his expertise into this whitepaper so that programmatic advertising can help you succeed.
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Top Bing Updates of 2016 and How To Get Your Campaigns in Shape for 2017
I think we can all agree that 2016 has left its mark as another year of overwhelming growth in search. It continues to impart our lives with more answers, more intelligence and more value. Let’s go through some highlights from...
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Set Up Account-Wide PPC Promos In Less Than 5 Minutes
Learn how a PPC promo template using excel can be an amazing friend for your ecommerce PPC account (and you) to lean on.
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PPC Predictions & Trends You Need to Know in 2017
In this new live webinar, Hanapin’s Head of Paid Social, JD Prater, and Senior Account Manager, Matt Umbro, will team up with Adstage’s Marketing Director, Michael McEuen, to prep you for 2017’s future in the eyes of paid search, social,...
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My 5 PPC Account Manager New Year’s Resolutions
Check out Diane's top 5 resolutions she hopes to accomplish as a PPC manager in 2017 and see if you share any of them.
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Your PPC Checklist For A New Website Launch
Launching a new website and have concerns about PPC? Kristin's PPC checklist will help make the launch as seamless as possible.
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Telling Your 2016 PPC Story Through Reporting
While PPC will continue full speed ahead going into 2017, one thing won't change and that's the performance of your PPC account in 2016. Tell the right story.
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The Good, Bad, And Ugly Impact Of PPC On Journalism
Among the many structural shifts required to make make the digital leap, scaled monetization of online content is among the most complicated of tasks. Enter display advertising to help fill the void.
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3 Ways To Segment PPC Keyword And Query Performance
Basic metrics tell the story of paid search performance but what if you want to dig deeper? You’ll need to go beyond the basic segments and reports.
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While We Conclude 2016, Let’s Talk About Concluding CRO Tests
Concluding any type of test is no joke and is filled with pressure. Today I'll review the four variables that I look at when approaching conclusion.
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Is Everything OK? 3 Tips For Keeping Your PPC Accounts Healthy
Although performance may be good, do you know the true health of your PPC program? Learn three segmentation tips to truly gauge your account performance.
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