In this whitepaper, you will gain a greater understanding of the distinction between e-commerce and lead generation PPC strategies, learn the effective use of Remarketing, how to utilize advanced segmentation for improved targeting, cross-device attribution, and how to use automated...
Continue Reading [New Whitepaper!] Guide to Google AdWords: Advanced Edition
Google updated the AdWords Community on the state of the Keyword Planner tool and the response from several advertisers was quite dramatic.
Continue Reading Google Announces Controversial Updates To The Keyword Planner Tool
I will be sharing often overlooked time-saving features for Facebook Power Editor so you can spend more energy on the tactics and strategy.
Continue Reading 7 Overlooked Facebook Power Editor Features That Will Save You Time
This Thursday, August 18th at noon EST, we'll be hosting a webinar called "Supercharge Holiday Sales With These Must-Have PPC Tactics." Presenters include Carrie Albright, Jose Rodriguez, Purna Virji, and Matt Umbro.
Continue Reading Ecommerce Secrets with Google, Bing, & Hanapin – New Webinar Panel!
The traditional marketing funnel that used to be awareness, consideration, and then purchase has almost become obsolete. No longer is the buying cycle a linear path. In fact, it's become necessary to identify the right attribution model for your business.
Continue Reading Coming Soon – New Cross-Device Reports And Benchmarks
Following the 4 steps outlined will put you on the right path to being a good client and will help your endeavor be a successful one.
Continue Reading 4 Ways Clients Can Better Help Their Agencies
To me, the best tool we have available in AdWords to view buying cycles is the Top Paths report. With a little organization, it can become one of your top resources you use to review performance.
Continue Reading Get Critical Funnel Insights With The Top Paths Report
At Hero Conf London, 24-26 October, we have three incredible workshop options to help you be the best PPC Hero you can be.
Google's recent Hangout on Air with Sally Chung and Leo Sei discussed strategy and best practices for new device-specific bid adjustments. Read our recap and reactions here.
Continue Reading Adwords Event Recap: Device-Specific Bid Adjustments
Nearly three-quarters of adults use smartphones and spend an average of 108 minutes each day on them. Learn how to successfully capture that mobile traffic through Bing.
Continue Reading 3 Tips For Better Mobile Advertising On Bing Ads
With the ongoing changes to Google Shopping, optimizing your product feed is more important than ever.
Continue Reading Google’s Not Selling Your Products Like It Used To
You can do better with your PPC landing pages. I’m going to provide you with three new mindsets to enable you to whisk your visitors off into conversion land with ease and delight.
Continue Reading It’s Not Enough To Be Relevant – Your Landing Page Has To Be Dedicated
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