What’s in a name? Well, besides the fact that it keeps us from all yelling “Hey You!” at each other and giving Starbucks something to get wrong on the side of your cup– it seems to matter, a lot. Especially...
Continue Reading [New Webinar!] What’s in a Name? Product Titles and Brands in Google Shopping
If you work for a nonprofit or want to offer your PPC services to help a nonprofit, Google Ad Grants may be for you. If your organization qualifies, you can receive $10,000 USD a month...for free.
Continue Reading Limitations You Need To Be Aware Of Before Applying For Google Ad Grants
We hear similar questions from clients on a regular basis. One question we hear often is “How do your other clients use Display Advertising?”
Over the past 6 weeks, we have been lucky enough to experiment with expanded text ads, and frankly, I’m not impressed with their performance.
Continue Reading Expanded Text Ads: 7 Million Clicks Say They’re Underperforming
Time is nearly gone to reserve your seat for Hero Conf London, 24-26 October at etc.venues St Paul’s, at a huge discount off the regular conference rate!
Advertisers have been able to create expanded text ads, but couldn't utilize AdWords Editor. That has now changed with the release of the latest version of AdWords Editor.
Continue Reading Expanded Text Ads Come To Google AdWords Editor
AdWords will soon be saying goodbye to the "Converted Clicks" metric. Learn more about what this means for your account and how to prepare for the transition.
Continue Reading Bidding Farewell to Adwords Converted Clicks: Don’t Panic
How spectators consume sporting events and a massive expansion in the digital space will prove to shake up who and how advertisers reach their audiences.
You can now access Hanapin's whitepapers and toolkits without having to fill out a form!
Learn to understand that ads do not live in the vacuum of an excel sheet and common practices should be tested.
Continue Reading View Ad Creative Through The Eyes Of Your Searchers
Working with an agency can be a scary thing. It’s not always easy to know if the business relationship is working in a favorable manner. Transparency and good communication are virtues in any relationship, but especially for a relationship with...
Continue Reading [New Webinar!] 11 Red Flags To Watch Out For When Working With An Agency
Remarketing prevalence is well founded based on competitive returns in both volume and efficiency. With that said, this "low hanging fruit" world isn't always easy to pick.
Continue Reading Leveraging Analytics For Remarketing: Picking The Ripest Fruit
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