Creating a separate brand campaign is only the first step in ensuring that you are writing the most relevant ads for searchers, and consequently, making sure you aren't paying more than you should.
Continue Reading Can You Be Squeezing More Out Of Your Brand Campaign?
In this whitepaper, we’ll cover when and why to use a script and we’ll provide selection of ready- to-use examples.
Continue Reading [New Whitepaper!] Improving Your Account Through AdWords Scripts
AdWords recently announced several updates on how Smart Bidding works. Read how these changes and increased transparency can help advertisers improve bid efficiency.
Continue Reading Be In The Know About Upcoming Improvements To AdWords Automated Bidding
The paid search industry has shifted away from strict adherence to a last click attribution model to more flexible models that consider the entire customer journey.
Continue Reading Measuring Conversions Post Converted Clicks: Help For Lead Gen Advertisers
What’s in a name? Well, besides the fact that it keeps us from all yelling “Hey You!” at each other and giving Starbucks something to get wrong on the side of your cup– it seems to matter, a lot. Especially...
Continue Reading [New Webinar!] What’s in a Name? Product Titles and Brands in Google Shopping
If you work for a nonprofit or want to offer your PPC services to help a nonprofit, Google Ad Grants may be for you. If your organization qualifies, you can receive $10,000 USD a month...for free.
Continue Reading Limitations You Need To Be Aware Of Before Applying For Google Ad Grants
We hear similar questions from clients on a regular basis. One question we hear often is “How do your other clients use Display Advertising?”
Over the past 6 weeks, we have been lucky enough to experiment with expanded text ads, and frankly, I’m not impressed with their performance.
Continue Reading Expanded Text Ads: 7 Million Clicks Say They’re Underperforming
Time is nearly gone to reserve your seat for Hero Conf London, 24-26 October at etc.venues St Paul’s, at a huge discount off the regular conference rate!
Advertisers have been able to create expanded text ads, but couldn't utilize AdWords Editor. That has now changed with the release of the latest version of AdWords Editor.
Continue Reading Expanded Text Ads Come To Google AdWords Editor
AdWords will soon be saying goodbye to the "Converted Clicks" metric. Learn more about what this means for your account and how to prepare for the transition.
Continue Reading Bidding Farewell to Adwords Converted Clicks: Don’t Panic
How spectators consume sporting events and a massive expansion in the digital space will prove to shake up who and how advertisers reach their audiences.
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