The client-agency relationship is changing - we see it at Hanapin and we suspect many of you may be experiencing it as well.
Continue Reading Reimagining The Client/Agency Relationship Model
How I Cut Costs By 20% Using Monthly Bid Schedules
Similar to AdWords ad scheduling, monthly bid schedules are an effective way to maximize conversion rates that may fluctuate throughout the month.
Continue Reading How I Cut Costs By 20% Using Monthly Bid Schedules
[New webinar with GumGum!] Introducing In-Image Advertising
In this new live webinar, Hanapin joins GumGum, the original creator of in-image advertising, to explain how it works, why its important in today’s marketing landscape, and tips and tricks on making it work for you and your PPC campaigns.
Continue Reading [New webinar with GumGum!] Introducing In-Image Advertising
How To Use AdWords Attribution Models
We’ll discuss the recently introduced AdWords attribution models and how you can give the right amount of credit to each ad, click or keyword that led to a conversion.
Behold The Hidden Feature Of Custom Labels
Custom Labels can benefit your PLA Performance beyond structuring and bidding. Due to a technical constraint custom labels are historicized and can help you to get deep insights about your inventory.
Reddit Advertising: A Beginner’s Guide To The Self-Serve Platform
Reddit provides amazing opportunities to reach new audiences in a profitable way for those who know how to execute campaigns.
Continue Reading Reddit Advertising: A Beginner’s Guide To The Self-Serve Platform
Treat Bing Like A Special And Unique Snowflake
Given the unique audience within the platform, account managers are wise to optimize and update their strategy based upon distinct features offered by Bing.
Continue Reading Treat Bing Like A Special And Unique Snowflake
No Conversions? No Problem. Optimizing When Conversions Are Few And Far Between
In instances where clients aren't tracking conversions or conversions just don’t happen all that often, we have to get creative in how we think about performance and optimization.
Continue Reading No Conversions? No Problem. Optimizing When Conversions Are Few And Far Between
Unique Ways To Improve Your PPC Conversion Rates Right Now [New Webinar!]
In this new live webinar, Hanapin and Campaign Watch experts discuss several things you can implement right away to increase your conversion rates.
Continue Reading Unique Ways To Improve Your PPC Conversion Rates Right Now [New Webinar!]
The 4 Mobile App Campaign Types You Need To Know
Let's go beyond taking users to your site or driving them to call but actually getting them to download your app, which could stay on their mobile device forever.
Continue Reading The 4 Mobile App Campaign Types You Need To Know
The 4 Personality Types You Deal With In Paid Search
The following types and traps are what to do when communicating to the 4 personality types.
Continue Reading The 4 Personality Types You Deal With In Paid Search
What Is Cost-Per-Click (CPC)?
Cost-per-click, or CPC, is the cost advertisers pay per click on a paid search or social ad. Your actual cost-per-click often differs from your max cost-per-click.
