Today is the day we learn more about the latest Google Ads and Analytics updates. Follow along live as we share Google's announcements as well as our opinions.
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Acing Account Transitions From First Call To The First Year
Given the dynamic nature of this industry, it is no surprise that nearly every account manager ranging from in-house to agency, small-business to enterprise, has navigated through a handful of account transitions.
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Vote Now for the 2016 Top 25 Influential PPC Experts!
The time as come again to vote for our annual list of the Top 25 Most Influential PPC Experts for 2016!
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Use AdWords Editor Like A Pro
We will take you through a list of keyboard shortcuts, advanced shortcuts and hacks, best practices and tools that are sure to make you an Adwords Editor guru.
[New Whitepaper!] 4 Tips To Optimize Your Display Advertising for ROI
In this whitepaper, we will discuss how to optimize your display advertising on the GDN for a better return on your income.
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How To Pitch Winning Paid Search Initiatives
Pitching initiatives are an important way to grow an account but they also serve as a way to show your clients you are on the cutting edge of PPC.
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How To Evaluate AdWords Quality Score Factors In Bulk
Quality Score is used as a signal for the relevance of your keywords, ads, and landing pages to user search queries, making it a useful diagnostic.
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[New Webinar Panel!] Evaluating How PPC & SEO Have Been Impacted By Losing Google’s Right Hand Side Ads
In this new webinar panel, we’ve asked experts from Acquisio and Intropromote to join Hanapin in a discussion on the impact we’ve seen in our accounts, for both PPC and SEO, due to the loss of the right hand side...
6 Strategies For Targeting Followers With Twitter Ads
With the right Twitter @username targeting and creative strategy, a Twitter follower campaign can yield great success.
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Re-Engage Existing Customers Through Facebook Remarketing
Facebook can be great for finding new customers, but it can be equally useful for keeping existing ones.
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Google To Introduce Attribution Model Options For Conversions
According to a recent announcement by Google, improvements are on the way to allow attribution tailored to unique needs throughout an account.
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Summertime Sadness – How To Adjust For Seasonality In PPC
Seasonality insight helps us determine strategy and tactics to get the highest impact possible out of paid efforts.
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