Dynamic Search Ads are a nice, ancillary way to provide your clients additional paid search traffic.
Want to Meet Experts From Bing, Adobe and Google?
From our all-new advanced track to open forums with Bing and Google, our sessions were designed to offer you the opportunity to get a step ahead of the market.
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Determining The When And How Of Cross-Channel Budget Allocation
Learn when and how you can branch out your PPC spend from solely just Google into other channels.
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Lower Their Risk To Increase Your Conversions
This article will help you understand why users don't convert, and it is something that you will be surprised that you ever overlooked in the first place.
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Diminishing Returns in PPC – When Doubling Your Budget Doesn’t Mean Doubling Your Profits
PPC Hero explains why you can't always expect double the revenue simply from doubling budgets in campaigns you're already running.
How Segmented Is Too Segmented In PPC Accounts?
There is such a thing as over segmentation in PPC campaigns and it can be just as harmful as under segmentation.
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Strategic Tools Your PPC Agency Should Be Providing – Part 2
Using focus group feedback, we have implemented new processes to create additional value for our clients.
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[New Webinar with AdEspresso!] Facebook Ads: How To Build A Funnel For Sales, Not Likes
Join us and AdEspresso for Facebook strategies that represents a full story of your brand or product and captures your target audience at the right time in the sales funnel.
3 Effective Audiences For Facebook Ad Beginners
New to Facebook and looking to find new customers? Check out this post where we discuss 3 starter audiences to get you going.
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[New Whitepaper!] 5 Ways to Improve Facebook ROI with Audience Targeting
In this whitepaper, you'll get five tips on targeting your audience to improve your Facebook ROI.
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Find Your True Competition With “Rank Above Share”
Use Impression Share x Position Above Rate, or as we are calling it, Rank Above Share to find your true competition.
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The 4 Stages Of Learning PPC
As my last blog post on PPC Hero as a Hanapin Marketing employee, I'd like to share some knowledge on the stages of learning PPC.
