On July 28th, Google announced in a post on G+ that they are changing how Quality Score is calculated for new keywords. See what our analysis has shown since the update.
Continue Reading The Impact Of Google’s July 2015 Quality Score Change
Amazon Text Ads Are Here – What Does It Mean For You?
In order to bridge the gap between Product Ads and other Amazon seller services, Amazon has released Text Ads. Learn how to setup and what our initial thoughts are.
Continue Reading Amazon Text Ads Are Here – What Does It Mean For You?
It’s Back! Hero Conf London Guest Post Giveaway!
As of today, we’re accepting guest posts from any and all PPC Heroes who’d like to participate, and giving away a free conference pass for Hero Conf London.
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Reviewing The Latest Bing Ads Enhancements
Bing Ads is constantly rolling out new features based on customer feedback and also to keep up with Google AdWords enhancements. It can be difficult to keep track of all the new features in Bing Ads, so here are the...
Designing A Basic End-To-End Facebook Ecommerce Strategy
If you’re an ecommerce company looking to charge up your marketing efforts with paid ads on Facebook, check this post out!
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Keyword Expansion For Venture-Backed Companies
Last week we touched on market expansion for venture-backed companies. Today, we're going to focus on keyword expansion.
Continue Reading Keyword Expansion For Venture-Backed Companies
[New Webinar with Optmyzr!] Cutting Edge PPC Bidding Strategies You Should Be Using
Join Fred Vallaeys and Jeff Baum for bidding strategies that are not only on the cutting edge, but for the more advanced marketer.
Continue Reading [New Webinar with Optmyzr!] Cutting Edge PPC Bidding Strategies You Should Be Using
Super-Segmentation For Quality Score
One of the most common reasons for accounts with low-quality scores is a lack of proper segmentation. Learn how to fix this problem.
How To Create Display URLs In Bulk
Have you faced a tight deadline and needed to create hundreds or thousands of new display URLs? This post is for you!
Pitching In-Person: Benefits Of Vetting PPC Agencies Face-To-Face
The in-person meeting for prospective new agency/client relationships has become crucial. Not just for the potential client, but for the agency as well.
Continue Reading Pitching In-Person: Benefits Of Vetting PPC Agencies Face-To-Face
[New Whitepaper!] 16 Surefire Tactics That Will Stand The Test of Time
In this whitepaper, we'll discuss 16 surefire tactics that should be the first place we go with account management, as they have stood the test of time.
Continue Reading [New Whitepaper!] 16 Surefire Tactics That Will Stand The Test of Time
10 Steps To Strategic Account Management
In today's post, I will outline steps to start getting your mind focused on the strategic elements of PPC account management.
