This week, Google AdWords announced that it is enhancing the Keyword Planner to help compare your search term coverage to other advertisers. This feature will be rolled out over the next few weeks to all advertisers.
Continue Reading Better Compare Your Search Term Coverage To The Competition
The new Google AdWords Fundamentals exam tests your understanding of best practices and insists on a good working knowledge of account management.
Continue Reading Taking A Look At The New AdWords Fundamentals Exam
RFPs in the PPC world can be difficult and trying for both the client and responding agencies. How can each help the process along smoothly? Read on to find out!
While many front-end metrics (CTR, CPC, etc.) lead to better overall performance, CPA (cost per acquisition) and profit are most crucial to our accounts.
Continue Reading 3 Ways To Decrease CPA Without Tanking Volume
I will analyze 4 opposition arguments against segmenting ad groups by match type and explain my reasoning for dismissing them.
Continue Reading Here’s Why You Should Separate Match Types By Ad Group
It is important to consistently test new markets and audiences, whether they are truly brand new or indicated by other channels as being of further interest.
The Final Four of our Search Marketing Madness tournament is upon us.
In celebration of International CRO Day, we’ve gathered CRO experts for a fun new webinar where you get to ask them ANYTHING YOU WANT about conversion rate optimization.
The largest obstacle to early success with new clients can be tied directly to the effectiveness of client calls.
Continue Reading 3 Tips For Conducting An Effective Client Call
We've reached the Elite 8 of the Search Marketing Madness tournament. Only 1/8 of our contestants remain from the original field.
Our new paid search department setup allows us to give more attention to our clients and accounts and focus on conducting the tasks that make the biggest impact.
Continue Reading Why A Dedicated Analyst Is Beneficial To Your Accounts
PPC Heroes, Hero Conf 2015 is only 3.5 weeks away. Have you seen the incredible agenda? As we’ve put the finishing touches on the conference schedule, our staff has been raving about some sessions they’re really excited to see. Although we know...
Continue Reading 8 Hero Conf Sessions our Staff Can’t Wait to See!
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