After pausing unprofitable keywords, my sales volume dropped. My answer was suddenly crystal clear as we had been ignoring assisted conversions.
Continue Reading Assisted Conversions – You’ll Miss Them When They’re Gone
PPC Networking Is Not for the Faint of Heart
We’re going all out for Hero Conf 2015 After-Hours, April 27-29 in downtown Portland, OR. Not only will you get all the PPC content you can handle, you’ll also get some incredibly innovative events to share with your fellow PPC...
Continue Reading PPC Networking Is Not for the Faint of Heart
From 64 To 2 – The Championship Match Is Here
We are one match away from crowning the 2015 winner of the Search Marketing Madness tournament.
Continue Reading From 64 To 2 – The Championship Match Is Here
Review Extensions: AdWords’ Mythical Monster
Review extensions are not a myth and today we’ll not only go over the top pathways for approval and disapproval, we’ll also see how one account was impacted.
Continue Reading Review Extensions: AdWords’ Mythical Monster
[New Whitepapers!] The CRO Short Stack
This short stack includes 4 whitepapers that will give you a turbocharge for your conversion rate optimization program.
Using Auction Competitors To Tell a Business Story
There are common questions that Jeff Allen hears from prospects and executives. The frustration is palatable and the solution is simple. Find out more.
Continue Reading Using Auction Competitors To Tell a Business Story
Better Compare Your Search Term Coverage To The Competition
This week, Google AdWords announced that it is enhancing the Keyword Planner to help compare your search term coverage to other advertisers. This feature will be rolled out over the next few weeks to all advertisers.
Continue Reading Better Compare Your Search Term Coverage To The Competition
Taking A Look At The New AdWords Fundamentals Exam
The new Google AdWords Fundamentals exam tests your understanding of best practices and insists on a good working knowledge of account management.
Continue Reading Taking A Look At The New AdWords Fundamentals Exam
PPC RFPs: Balancing Value & Investment
RFPs in the PPC world can be difficult and trying for both the client and responding agencies. How can each help the process along smoothly? Read on to find out!
3 Ways To Decrease CPA Without Tanking Volume
While many front-end metrics (CTR, CPC, etc.) lead to better overall performance, CPA (cost per acquisition) and profit are most crucial to our accounts.
Continue Reading 3 Ways To Decrease CPA Without Tanking Volume
Here’s Why You Should Separate Match Types By Ad Group
I will analyze 4 opposition arguments against segmenting ad groups by match type and explain my reasoning for dismissing them.
Continue Reading Here’s Why You Should Separate Match Types By Ad Group
How PPC Impacts Your Business
It is important to consistently test new markets and audiences, whether they are truly brand new or indicated by other channels as being of further interest.
