There are many techniques advertisers can utilize for budgeting in Excel. The focus here is making sure budgeting is being done to accommodate the differences in the day of the week.
[New Whitepaper!] The Impact of PPC on Your Business
PPC provides a highly controllable channel from which you can test, forecast and project business goals and performance through. It's time to begin (if you’re not already) utilizing the channel to power your entire marketing plan.
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What History Tells Us About the Bing/Yahoo Agreement
Yahoo and Bing are the Sparta and Athens of the Greco-Persian War. It’s 480 BC. They're losing the war and have experienced costly defeats by the Persians.
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AdWords Call-Only Campaigns – Who Should Use Them?
If a company depends on phone calls above all else, it’s likely to succeed greatly with call-only campaigns.
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Why LinkedIn Deserves A Spot At The Paid Search Table
The professional mindset is what can make LinkedIn unique among other social paid networks. Learn why!
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Bing/Yahoo Agreement Extended For Additional 30 Days
If you were eager to find out the results of the Bing/Yahoo Search partnership, you will unfortunatley have a longer wait than expected.
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In Defense Of The Lowly Display URL
This article will help you understand what the display URL is, give you 4 techniques to test and teach you step-by-step how to change the display URL in your account.
Cruising Into The Sweet 16
Our annual Search Marketing Madness tournament is now down to 16 of the best PPC managers, blogs, conferences, and softwares.
[New Webinar with Wordstream!] PPC for Travel Marketers: The Top 11 Tips
Get the top 11 tips for travel industry marketers to dominate the search results page and get INSANE ROI.
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How Do You Structure Your Ad Groups?
By now everyone has heard the general consensus on common ad group setup practices. We’ll cover a few considerations for ad groups as well as the pros and cons.
There’s No Such Thing as Best Practices
In the digital marketing industry (and many other industries that aren’t the focus of this blog) there is something of a perverse fascination with the notion of “best practices.” Here’s the problem.
Who’s Coming to Hero Conf 2015?
Hero Conf 2015 is only four and a half weeks away, and the details are quickly coming together for what will be our biggest and best event yet! We’ve shared with you our incredible agenda, four all-new and inspiring keynotes, and one-of-a-kind networking events,...
