In this post we will cover 7 ways to expand your PPC market reach that we have found to be the most effective for growing volume profitably.
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Structure Your Way To Google Shopping Success
After reading this post you should have at least a basic understanding of how to structure your Google Shopping campaigns to your goals and situation.
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The Do’s And Don’ts of Leveraging Search Engine Reps
Read on for some tips of how you should and shouldn’t utilize search engine reps.
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[Toolkit] Become a Master of Excel!
Excel is a must-have tool in PPC. By becoming an expert in excel, not only will you save a lot of precious time through automation and shortcuts, you’ll also become better at analyzing account performance and therefore making faster and...
Utilize These 4 Ad Extensions Above All Else
Taking advantage of ad extensions is crucial in providing potential customers the ultimate experience and improving performance within your account.
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Twitter’s Bryan Sise Closes Out Hero Conf 2015
Hero Conf 2015 closes with a keynote from Twitter’s Bryan Sise, Product Marketing Team Lead and Senior Manager. He’ll wrap up the day with a discussion of how to determine intent on Twitter to find new customers. “If advertisers are...
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Google Introduces AdWords Dynamic Structured Snippets
Google recently launched dynamic structured snippets for AdWords. The automated extensions display industry-specific, structured information about products and services on those advertisers’ sites.
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A View Into How We Tackled Project Management
One of the great things about digital marketing is the ability to quickly scale your work. By working smarter and more efficiently you learn more and find additional ways to get the most out of your time.
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Battle Of The Ages: Using Demographic Data To Improve Performance
There are a lot of questions revolving around demographic targeting, from where the data originates to what exactly you might do with it, and today you get the answers.
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New to Google Shopping? Read These 9 Tips To Own It
Sometimes it's just helpful to get an insider's view of where to focus your energy with Google Shopping and this is my attempt at doing that for you.
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How To Test Your Ad Copy Like Spock (5 Ways)
Leonard Nimoy may have left us, but his most famous character’s wisdom will always be with us. Nimoy’s Spock is nothing short of a guru; he represents a way of life in which you can handle anything if you just...
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Strategies For Better PPC Analysis
Analysis comprises a bulk of work time for most PPC managers, but there are things you can do to streamline your work flow to make the process a bit quicker.
