Whether you work at an agency or in house at a company, reporting is going to be a part of your PPC life.
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Year-Over-Year Performance is Rarely “Apples-to-Apples”
People love to talk year-over-year performance – both the good and the bad. The problem with year-over-year performance is that a lot can change in a year.
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And the Hero Conf Guest Post Giveaway Winner is…
…JD Prater, Paid Search Specialist at Inflow! JD had what was by far our most popular blog post on 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved. For the great content, he wins a free conference pass to...
Continue Reading And the Hero Conf Guest Post Giveaway Winner is…
Device Targeting Changes Coming To Bing Ads
Bing will further consolidate targeting by adding smartphones into a single, combined device targeting option that uses bid modifiers to help manage traffic from various sources.
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Calling all PPC Hero Allies: Follow us, like us (get to know us!)
Do you love PPC Hero and don’t want to miss a single post? Then you should follow us on Twitter and like us on Facebook! Not only do we share all the brand new posts on PPC Hero, but we...
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Maximize Your Performance In Google Shopping
Use these variety of techniques to maximize performance in Google Shopping, and minimize the amount of work time.
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Hero Conf 2015, Final Discount on Seats & Day 1 Keynotes with…
Act Before Saturday to Access our Final Early Bird Rates! Hero Conf 2015 is quickly approaching. The PPC Conference of the Year is April 27-29 at the Hilton Portland and Executive Tower in Portland, OR. And we want to be...
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My Experience With An Adult PPC Client
When emotions were pushed aside, I realized working with an adult client was a great opportunity to expand my PPC knowledge.
[Whitepaper] Digging Deeper: New Ways To Optimize Your Google Shopping Campaigns
With the full upgrade to Google Shopping campaigns in late 2014, advertisers are becoming accustomed to all of the options and optimization opportunities that the new format offers. And with the majority of advertisers having a similar goal of maximizing...
Continue Reading [Whitepaper] Digging Deeper: New Ways To Optimize Your Google Shopping Campaigns
Finding Ad Copy Significance Levels Through Excel Testing
Constantly testing new copy in order to improve performance is very helpful. Excel can be utilized in order to help with ad copy testing.
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Why Moving Towards People-Based Targeting is Essential for PPC Practitioners
Many PPC experts have predicted that the amount of people-based targeting PPC activity will increase in 2015, and there’s solid reason for this projection.
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How To Create Image Ads With No Artistic Ability In 5 Minutes
Put away your beret and take off your smock - it is time to create image ads for those who have no artistic ability.
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