At Hanapin Marketing (producers of PPC Hero and Hero Conf), we are constantly learning and discovering new tips and tricks in PPC. We’ve experienced both the successes and the pitfalls that come with an industry that is constantly changing and...
Continue Reading Learn Epic PPC Tips and Tricks from Hanapin Marketing experts! [Webinar]
In this piece, I will discuss some PPC tactics that will help bring your mobile presence to the forefront.
Bing Ads will officially roll out device targeting changes on March 23rd. This has been a topic of discussion since June.
Continue Reading Reacting To Device Targeting Changes in Bing
The final schedule for Hero Conf 2015, April 27-29 in Portland, OR is coming together quickly. Day 2 opens with an in-depth keynote session from PPC luminary, Andrew Goodman. PPC is not only a significant driver of company growth; some...
Recently, one of my clients came to me with a fairly common problem. Due to the seasonality of their business, they have certain months during the year with a lower budget allocated to Search and Shopping campaigns. During these months,...
Continue Reading Using RLSAs To Stay Live When Budget Is Low
PPC management can be very time consuming and tedious. Sure, there are fun parts where you get to be a creative problem solver, but there are other things that feel mundane. Luckily for you, there are ways to save time...
Continue Reading [Whitepaper] How To Save Time On Your PPC Management
I am going to show how I was able to turn an account with too few leads into an account with a large volume of leads without sacrificing quality.
Continue Reading How I Increased Leads For My Client In A Niche Industry
Do you have a really large account or an account with multiple landing pages? Do you ever wish you had a tool at your disposal that scanned every single link in your Google AdWords account within a few minutes (and...
Continue Reading Do Your AdWords Scripts Keep Giving You Timeout Errors?
It’s a painful thing, seeing those three orange-faced words smackdab in the middle of the AdWords Interface: Limited by budget.
Continue Reading One Surefire Way to Maximize a Limited by Budget Campaign
There are a few key factors to keep in mind when trying to grow a small business account without tanking ROI, which can really break the bank for the little guys.
Continue Reading 6 Tips To Grow A Small Business Account Without Tanking ROI
Today I’m going to share advanced strategies for achieving increased growth within your paid search program.
Continue Reading Need Fast Growth? How To Ramp Up Your PPC Program Quickly
Whether you work at an agency or in house at a company, reporting is going to be a part of your PPC life.
Continue Reading Save Time On PPC Management – A Look At Reporting
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