As I get exposed to working with more and more clients, I’ve come to realize that many of their businesses are not a good fit for PPC.
Continue Reading 4 Red Flags That PPC is Not Right For Your Business And What To Do About It
Start Your PPC Client Relationships Right
In this post, I will outline the steps for getting successful account management off on the right foot.
Don’t Forget The Basics! Audit Your Account – A New Case Study
Someone who isn’t intimately familiar with every detail of the account and client can provide some good insight and new ideas.
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Website Down? 2 Easy Ways to Combat Wasted Spend
Your website is down – for some reason this always occurs at inconvenient times such as at night, on the weekends, or when you’re having a crazy day and are too busy to notice. Upon your discovery you frantically race around...
Continue Reading Website Down? 2 Easy Ways to Combat Wasted Spend
Write a Guest Post, Win a Hero Conf 2015 Registration!
We’re excited to announce the return of the Hero Conf Guest Blog Post Giveaway, right here on PPC Hero. As of today, we’re accepting guest posts from any and all PPC Heroes who’d like to participate, and giving away a...
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How To Transition Between PPC Managers
While transitioning between account managers can be stressful and sometimes unplanned, it can also be an opportunity to reinforce your relationship with the client and breathe new life into an account.
Your Ultimate Google Shopping Exam Checklist
Find out what to focus on as you prepare to take - and pass- the Google Shopping exam.
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[New Webinar with Formstack!] – 5 Super Smart Strategies To Drive Leads With PPC and CRO
These days, every PPC expert should know at least something about conversion rate optimization (CRO). For leads in particular, CRO will help you define why visitors are not performing a predefined goal (whether that be a phone call, form submission,...
Benefit From Better Search Functionality In AdWords Editor 11
Although it takes a little time to get back up to speed with the rearrangement, the new AdWords Editor functionality and search bar are excellent.
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Should You Localize Your PPC Campaigns?
A local PPC strategy is not only for franchise businesses. For businesses that depend on in-store purchases, like restaurants and furniture stores, geotargeting is part of the campaign from the onset. However, occasionally setting up local PPC campaigns can be...
How Bing Ads Tablet Bid Modifiers Helped Reduce CPA by 47%
The PPC industry is always evolving and changing. One of the biggest changes to impact the PPC community was the roll-out of AdWords enhanced campaigns and Bing Ads compatibility with AdWords enhanced campaigns. While some great features have been made...
Continue Reading How Bing Ads Tablet Bid Modifiers Helped Reduce CPA by 47%
[Toolkit] The Ultimate AdWords Bundle For PPC Success
From the basics to advanced topics, become an AdWords expert! Google processes nearly 6 billion searches every single day. Its the largest search marketing platform out there and too big to ignore. Whether you’ve just taken the plunge into PPC...
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