When paid search first hit the scene in the late 1990’s and early 2000’s, businesses had a very narrow view of what they expected from PPC professionals. They were considered ‘back office’, much in the same vane as programmers and...
Continue Reading 10 Key Traits Found In The Perfect PPC Account Manager
It is always a great practice to revisit the basics in spreadsheets. By ignoring the basics, your spreadsheets will become unwieldy and difficult to manage.
Continue Reading Simple Tips To Enhance Your Excel Spreadsheets
Regardless of your experience, this guide outlines exactly where to invest your time. Find the best resources and step-by-step content for the GAIQ.
Continue Reading The 2015 Google Analytics Exam & What You Need To Know
Using AdWords Scripts in your account is an amazing way to help manage the PPC craziness, but sometimes you need help beyond what a script can provide. Here at Hanapin we utilize AdWords Scripts in almost every account we have, why? Because...
Continue Reading How to Stop Wasting AdWords Spend In Just 3 Clicks
To make conclusions and predictions about where the market will be heading we look to The State of Paid Search survey.
Continue Reading Determining PPC Budget Growth In 2015 – The State Of Paid Search
How building out accounts in an organized manner helps with reporting and ease of optimizations.
AdWords Conversion Optimizer is a tool that helps acquire the most conversions possible at a defined target cost per acquisition.
Continue Reading An Explanation Of The AdWords Conversion Optimizer Tool
2015 brings the promise of new PPC features and strategies. At PPC Hero, we’re excited to continue providing thought provoking, insightful, and relevant content.
A major goal of PPC client communication is achieving that personal connection with your client that leaves them loving you and, more importantly, trusting you.
After successfully navigating the setup of a Google AdWords account and the initial round of settings, optimizations, and expansions, the time has come to not only manage your account according to general best practices, but to really identify how your...
Continue Reading Become The Expert! New Advanced Guide To Google AdWords
If you are using a last click attribution model as part of your PPC strategy you could be doing more harm than good.
Continue Reading How To Create Google Analytics Custom Attribution Models
Using the data that is in Google Analytics, you can remarket to your site visitors. This feature of Google Analytics is called Google Analytics Remarketing.
Continue Reading Discover The Gold Mine Of Remarketing Lists Using Google Analytics
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