Learn how you can begin testing Amazon Product Ads!
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5 Easy Ways to Customize AdWords Scripts
Find AdWords Scripts a bit scary? The truth is any computer savvy person can edit and customize AdWords Scripts. Not a coder? Not a problem. Most scripts are very detailed and vetted by loads of users, but sometimes you need...
Showcase PPC’s Holistic Value With AdWords New Store Visits Metric
32% of offline consumers say that location-based search ads have led them to visit a store. AdWords new Store Visits now let us optimize PPC holistically.
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Boomerang Conversions: Nurture Leads & Gain Repeat Customers With PPC
Remarketing to converting users is a great opportunity to nurture leads into sales, and create lifetime customers for ecommerce accounts.
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Average Conversion Rate: What’s Average, Anyway?
What conversion rate should you be realistically shooting for and is it a good one? This question is so difficult because it’s so entirely relative.
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10 Key Traits Found In The Perfect PPC Account Manager
When paid search first hit the scene in the late 1990’s and early 2000’s, businesses had a very narrow view of what they expected from PPC professionals. They were considered ‘back office’, much in the same vane as programmers and...
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Simple Tips To Enhance Your Excel Spreadsheets
It is always a great practice to revisit the basics in spreadsheets. By ignoring the basics, your spreadsheets will become unwieldy and difficult to manage.
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The 2015 Google Analytics Exam & What You Need To Know
Regardless of your experience, this guide outlines exactly where to invest your time. Find the best resources and step-by-step content for the GAIQ.
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How to Stop Wasting AdWords Spend In Just 3 Clicks
Using AdWords Scripts in your account is an amazing way to help manage the PPC craziness, but sometimes you need help beyond what a script can provide. Here at Hanapin we utilize AdWords Scripts in almost every account we have, why? Because...
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Determining PPC Budget Growth In 2015 – The State Of Paid Search
To make conclusions and predictions about where the market will be heading we look to The State of Paid Search survey.
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Account Structure and Reporting in Excel
How building out accounts in an organized manner helps with reporting and ease of optimizations.
An Explanation Of The AdWords Conversion Optimizer Tool
AdWords Conversion Optimizer is a tool that helps acquire the most conversions possible at a defined target cost per acquisition.
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