With the recent AdWords close variant update, now is a good time to review your negative keyword strategy.
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Who has the best landing page? Voting Begins For The Landing Page Games!
The time has come to start the voting for PPC Hero’s new contest, The Landing Page Games: Science vs Magic! After many submissions, the first round of sixteen participants have been selected and cast into two brackets, either science or...
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What PPC Impression Share Really Tells You
Impression share metrics are often used as the key indicator of one’s market share. Our case study reveals that this metric can be quite misleading.
Why This Call Tracking Provider Welcomes Google’s Call Tracking Announcement
In this article we’ll explain why we are actually excited for Google’s announcement that they are providing call tracking for AdWords.
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Turn Traffic Into Results With This Ulitmate CRO Toolkit!
So much of the attention in digital advertising goes to what happens before the click: Optimizing bids and timing, ad testing, and beyond. But one of the most valuable ways to spend your time is by optimizing what a user...
Continue Reading Turn Traffic Into Results With This Ulitmate CRO Toolkit!
Callout Extensions for Everyone
Callout Extensions coming to all AdWords users soon? Google has been using select AdWords users to beta test callout extensions.
Keep Your PPC Clients Happy – Tips for Managing Client Relationships
A lot of conversation has taken place recently around Hanapin regarding the question “What makes clients unhappy”? Let's dive in.
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Show Don’t Tell: High-Impact PPC Storytelling
Wanna know what’s better than delivering good news to a client? Squeezing every last drop of impact out of that delivery. Easier said than done, right? Well, not really.
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Morning Clicks: HTML 5 Ads on Google Display and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
Continue Reading Morning Clicks: HTML 5 Ads on Google Display and More
The People vs. Bing Broad Match
Having trouble with Bing broad match? You're not alone. Join PPC Hero and the rest of the jury as we cross-examine Bing's broad match keyword, and see how it measures up compared to Google.
The Opportunities Tab – The Good And Bad
The Opportunities tab offers account suggestions in Google AdWords and Bing Ads. There are both benefits and poor suggestions that need to be considered.
10 Things Every PPC Account Should Have [New Webinar!]
Are you just starting out as a PPC Account Manager? Maybe you just need a refresher on things you should be doing? Do you have a clear vision of your goals and all the bells and whistles available, set-up for...
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