On Thursday, Google announced that dynamic sitelinks are now available for your ads in AdWords.
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PPC Roundtable: Back To School
As series week comes to a close, we asked our authors for one final piece of advice for back to school planning. Here is that question: How do you ensure that your clients stand out during back to school season?...
Managing PPC Education Accounts During Back to School Season
I’m going to discuss how education based paid search advertisers can take advantage of the increased traffic during back to school season.
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Why Website Redesigns Impact PPC More Than You Think
Website structural items may seem like minor details for PPC, but they can be the difference between turning a good campaign into a great one.
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Make Your Transition To Google Shopping Campaigns A Smooth One – New Checklist!
Google is retiring Product Listing Ads (PLAs) in August 2014,and accounts running them will be upgraded to Google Shopping Campaigns. It is best to switch now, manually, so that you’re prepared for the transition. However, there are some key differences...
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Presenting the Science and Magic of CRO at Hero Conf Conversion Summit
Hero Conf Conversion Summit will focus on both the technical AND creative side of conversion, with all new Science and Magic tracks.
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Google Analytics Now Offers Display Targeting Reports
Google recently launched a new Display Targeting report in Google Analytics.
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Back To School PPC: Get In The Bus Driver’s Seat
There are many details when approaching Back To School campaigns, or simply evaluating when and how to set this year’s BTS efforts live.
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Morning Clicks: Weird Al Yankovic, Women of PPC, and More.
Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
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Is a Lack of Power Balance the Root of All PPC Issues?
There was a fascinating article in the Journal of Management last week on when, why and how some leaders use their power to benefit themselves and others use it to benefit a team, organization or even society as a whole....
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Project Your Ad Spend During Back To School Season
The back to school audience will be in the market to purchase. Make sure you are present when they are showing purchasing signs.
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The Top 25 Most Influential PPC Experts in 2014
It’s that time again, PPC Heroes. As most readers know, every summer we release our list of the Top 25 Most Influential PPC Experts for that year—it’s a nice way to honor some of the hardest workers in our tight-knit...
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