On Thursday, Google announced that dynamic sitelinks are now available for your ads in AdWords.
Continue Reading Google AdWords Introduces Dynamic Sitelinks
July 25, 2014 By Jacob Brown
On Thursday, Google announced that dynamic sitelinks are now available for your ads in AdWords.
Continue Reading Google AdWords Introduces Dynamic Sitelinks
July 25, 2014 By Matt Umbro
As series week comes to a close, we asked our authors for one final piece of advice for back to school planning. Here is that question: How do you ensure that your clients stand out during back to school season?...
July 25, 2014 By Jeff Baum
I’m going to discuss how education based paid search advertisers can take advantage of the increased traffic during back to school season.
Continue Reading Managing PPC Education Accounts During Back to School Season
July 24, 2014 By Matt Umbro
Website structural items may seem like minor details for PPC, but they can be the difference between turning a good campaign into a great one.
Continue Reading Why Website Redesigns Impact PPC More Than You Think
July 24, 2014 By Jamie Newton
Google is retiring Product Listing Ads (PLAs) in August 2014,and accounts running them will be upgraded to Google Shopping Campaigns. It is best to switch now, manually, so that you’re prepared for the transition. However, there are some key differences...
Continue Reading Make Your Transition To Google Shopping Campaigns A Smooth One – New Checklist!
July 23, 2014 By Nate Hollander
Hero Conf Conversion Summit will focus on both the technical AND creative side of conversion, with all new Science and Magic tracks.
Continue Reading Presenting the Science and Magic of CRO at Hero Conf Conversion Summit
July 23, 2014 By Jacob Brown
Google recently launched a new Display Targeting report in Google Analytics.
Continue Reading Google Analytics Now Offers Display Targeting Reports
July 23, 2014 By Carrie Albright
There are many details when approaching Back To School campaigns, or simply evaluating when and how to set this year’s BTS efforts live.
Continue Reading Back To School PPC: Get In The Bus Driver’s Seat
July 23, 2014 By Kevin Klein
Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
Continue Reading Morning Clicks: Weird Al Yankovic, Women of PPC, and More.
July 22, 2014 By Jeff Allen
There was a fascinating article in the Journal of Management last week on when, why and how some leaders use their power to benefit themselves and others use it to benefit a team, organization or even society as a whole....
Continue Reading Is a Lack of Power Balance the Root of All PPC Issues?
July 22, 2014 By Hayley Cummings
The back to school audience will be in the market to purchase. Make sure you are present when they are showing purchasing signs.
Continue Reading Project Your Ad Spend During Back To School Season
July 22, 2014 By Mark Casey
It’s that time again, PPC Heroes. As most readers know, every summer we release our list of the Top 25 Most Influential PPC Experts for that year—it’s a nice way to honor some of the hardest workers in our tight-knit...
Continue Reading The Top 25 Most Influential PPC Experts in 2014
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