The way I have come to see things, you can take two, sometimes conflicting actions to an account. You can increase functionality or you can drive performance. I’ll emphasize, “sometimes conflicting” because there are certainly many times where making a...
Continue Reading Functional Vs. Performance Paid Search Strategies and Tactics
Search ads are no longer just about headlines, description lines and display URLs. Ad Extensions now also play a huge part in the appearance and success of our ads. Take a look at this ad from Walmart I saw the...
Continue Reading Everything You Need To Know About PPC Ad Extensions
The latest version of AdWords Editor has come out, and there have been some key changes made to the editor.
Continue Reading Google Launches AdWords Editor Version 10.5
Today Google announced on their Google+ account that in approximately two weeks, the “deleted” status will be renamed “remove”.
Continue Reading Google AdWords Interface Replaces “Delete” with “Remove”
The time has come! You’re ready (or not) to take your first AdWords certification exam! Where to start? How to begin? There are a few introductory steps, some changes you’ll want to be wary of, and, of course, suggestions for...
Continue Reading Putting “Fun” Back In The AdWords Fundamentals Exam
Are you struggling to figure out why your landing page is not converting? Are there things you think you could be doing better but you’re just not sure? PPC Heroes and their allies are here to help! Join Hanapin Marketing’s...
Continue Reading Live Landing Page Audit With Chris Goward and Sam Owen [New Webinar!]
A few months ago, the Hanapin team conducted a thorough competitive analysis for one of our largest clients. This particular client wanted to know how they fared against their competition in the Google marketplace when showing in the same auction....
Continue Reading Performing Competitive Analysis – How to Stay Ahead of Your Competition
Conversion tracking is arguably the most important piece of running successful PPC campaigns. That being said, it’s crucial that you make sure your conversion tracking tags are placed correctly. You might be prompted to check conversion tags because your numbers...
Continue Reading 5 Options to Ensure Accurate PPC Conversion Tracking
As many in the PPC industry know, the Compass is Hanapin Marketing’s best practices journal. We’ve released it quarterly and semi-privately for years, but this year, we’re changing it up. We’ve started hosting quarterly industry surveys via the Hanapin Forum...
Continue Reading Our Quarter 2 Compass – Overcoming PPC Pain Points
Twitter announced that they have acquired TapCommerce, who they describe as a leader in the mobile re-engagement advertising industry.
Continue Reading Twitter Acquires TapCommerce for Mobile Retargeting Ads
Another year has gone and it’s time to compose the list of the Top 25 Most Influential PPC Experts for 2014. With your help, of course! The PPC world is full of gurus blogging, tweeting, and speaking about tips, tricks,...
Continue Reading Voting Begins For The Top 25 Most Influential PPC Experts for 2014!
Two of the most underutilized but effective AdWords features are labels and ad scheduling. What makes these features especially tremendous is their usefulness for writing holiday ads in July, and then scheduling for Q4. The holiday season is busy enough...
Continue Reading Write and Schedule Your Holiday Ads Now – Save Time Later
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