Account structure is something that we always value in paid search. A good structure can make or break an account. How keywords, ad groups and campaigns are divided and set up are just as important as anything else that we...
When Less Has to Be More – Working with Limited Budgets
In a perfect world, we would all have infinite amounts of time, energy and money to throw at our PPC campaigns. But, since we live in the real world, and limited budgets are very much a reality, I’ve got a...
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Two Simple Tricks To Enhance your Excel Lookups
A few weeks ago we covered INDEX MATCH as a replacement for VLOOKUP in excel. We only scratched the surface though. There are many more uses for INDEX, MATCH and VLOOKUP, using them together can even help you in a...
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2014: The Year of Ad Extensions
It’s the beginning of a new year, the holiday shopping season is over (finally!) and there couldn’t be a better time to give some tender love and care to your campaigns. Google has already given us a preview of how...
Updates to Bing Reports
We tend to focus our attention more towards Google AdWords here on PPC Hero, but many of us also use Bing Ads on a daily basis. One thing that I find a bit more challenging when using Bing is pulling...
Learn More About The Competition With New Features in Google’s Auction Insights
When it comes to competitor analysis, there is no such thing as too much information. During our monthly training day this month, we had a discussion about competitor analysis and how (most) clients show an interest in what their competitors...
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Negative Keywords: Stop (Only) Excluding, Start Directing!
Negative keywords are often seen only as bouncers. They stand at the doorway of your ad group or campaigns, waving through the accepted terms and folding their sculpted-bicep arms with sun-glassed heads cocked at an angle at those terms you...
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Hero Conf from Attendee to Speaker: What a Ride It’s Been!
I attended the first Hero Conf in April 2012. At the time, I was a Senior SEM Analyst for an in-house paid search department. When I was first presented the opportunity to attend, I couldn’t have been more excited! For...
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Holy Sidekick! The Ultimate PPC Partner Takes on Refined Targeting
Heroes change the world. They capture hearts with grand gestures of selflessness and gallant efforts to overcome the world’s toughest obstacles and adversity. I know heroes. I manage PPC campaigns for nonprofit organizations doing good work every day to make...
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SCHEME: The Easy Acronym For Pitching Branded PPC
We’ve all heard (or feared) our clients doubting the importance of using branded terms in our PPC efforts. The questions commonly revolve around “Why would I pay for these clicks if they are already trying to find me? Won’t SEO...
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A Case for Automated Bid & Budget Management [Webinar Recording]
Learn how to work Acquisio’s Bid & Budget Management feature (BBM) and who it’s working for. PPC expert Jeff Baum of Hanapin Marketing presents several case studies demonstrating effectiveness of BBM and gives you some insight into how it’s helping...
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Hanapin Marketing Celebrates 10 Years!
We are so excited to tell you that on February 3, 2014, Hanapin Marketing turned 10! In the past 10 years and on top of the many services we offer as an agency, we’ve brought new ventures to the ppc...
