Bing, love it or hate it, can be an invaluable platform for anyone looking to make the most of his or her PPC budget. If you're waiting for the perfect argument to come along and convince you (or your boss)...
A Case for Automated Bid and Budget Management [New Webinar]
With all the buzz surrounding Acquisio’s Bid & Budget Management feature, we wanted to take the time to show you how it works, and who it’s working for. On February 20th at 12pm EST, Jeff Baum of Hanapin Marketing will...
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Pleading the Case for Conversion Rate Optimization
PPC Hero’s February series will be focused on arming you, the PPC account manager, with all the necessary ammunition to make a strong argument for adding new focus areas in your paid search campaigns to your client. That client can...
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Leads, Be Mine: How to Romance Your Target Audience [Webinar Recording]
Valentine’s Day is here, love is in the air, and everyone is looking for new and old ways to make a lasting connection with the people they care about. For marketers, that means producing compelling, highly relevant messages that resonate...
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Happy Valentines Day From PPC Hero!
With love in the air, we thought we’d share a few articles that have gotten a lot of love and attention from our favorite PPC Hero readers, you! Here are just a few of the recent blog posts you loved!...
7 Steps to ‘Translate’ a PPC Campaign
If you’re killing it with an English-language pay per click campaign, your next step might be to expand to other languages. While there’s ample room for growth, ‘translating’ a pay per click campaign can be trickier than you might think....
Hero Conf 2014 Workshops are Nearly Sold Out!
Only 10 seats remain for our valuable 1-on-1 workshops at Hero Conf! These workshops are the perfect opportunity to work side-by-side with our digital advertising experts to explore the specifics of your account, giving a fresh perspective that may be...
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Google Announces Attribution Modeling in AdWords
Google has just released the Search Funnels Attribution Modeling Tool in AdWords. This tool allows you to identify campaigns, ad groups, or keywords that are assisting conversions or are a part of the conversion process. While this tool has been...
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The Art of Transparency – Better Reporting for Better Results [Webinar Recording]
Reporting. It’s the Yin and Yang of the PPC world. On the one hand, we love it. Running AdWords and other analytics reports can tell us how we’re doing, whether we’re succeeding or staying flat, and what we should focus...
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Are You Wasting Spend on Google Shopping?
Google Shopping is the next generation of PLAs. Offering a more retail centric advertising model, advertisers can easily segment their product feeds by categories and labels. This is all well and good but what do you do when performance is...
Landing Page Tips That Should Be Set In Stone [Infographic]
For this month’s infographic, we wanted to emphasize landing page tips that are key to conversion rate optimization (CRO) to go along with this month’s CRO Toolkit, which can still be found over at our CRO Toolkit page on the...
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A Double-Take: Why You Need Call Tracking Now.
We talk about tracking a lot in the land of PPC Hero. Tagging URLS. Google Analytics. Keyword-level tracking. We know that the more data we can pull in means a better view of opportunities. Call tracking absolutely, positively falls into...
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