For B2B advertisers who have set up offline conversion tracking and are not sure what to do next, this blog explains how to optimize for the best lead quality.
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A Successful LinkedIn Group Targeting Test
One digital marketer shares results from LinkedIn audience testing and how group targeting came out on top.
How To Create State-of-the-Art Campaign Proposals
One Paid Media Strategist shares how to create an in-depth campaign strategy proposal for a boss or client.
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How to Find Missing Search Terms for Google Ads
Google Ads reduced visibility for search terms in September 2020. Learn how to find the missing search terms in Google Analytics.
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How Will Google Ads Limiting Search Terms Affect Account Managers?
One PPC strategist shares his opinion regarding Google's latest search terms update and what he is doing to prevent wasted spend resulting from this update.
Continue Reading How Will Google Ads Limiting Search Terms Affect Account Managers?
Common PPC Reporting Pitfalls
In this blog, one Sr. Analyst discusses common PPC reporting blunders that she has encountered over the years and how to avoid them.
Running Smart Shopping Alongside Regular Shopping [Test Results]
One Paid Media Strategist discusses a Google Smart Shopping test and the results of running smart shopping campaigns alongside regular shopping campaigns.
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A Guide For Letting Go of Outdated Google Search Best Practices
One Sr. Strategist makes the case against the old best practice of hyper-segmented account structures and outlines 11 new best practices for simple accounts.
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Get Ready For Amazon Prime Day! [Amazon resources]
This blog highlights 4 Amazon PPC resources to help advertisers prepare for Amazon Prime Day, October 13-14, 2020.
Continue Reading Get Ready For Amazon Prime Day! [Amazon resources]
Developing a PPC Analyst Mindset
For PPC analysts, each new challenge often requires new skills. One analyst shares tips for developing a mindset to manage the cycle of constantly learning.
September 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms: Google, Microsoft, Facebook, Youtube, LinkedIn, and more.
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Facebook Ads Holiday Checklist [2020]
Between online shopping highs, COVID, and elections, Facebook advertisers must prepare for Q4 like never before. One Sr. Social Strategist shares his top tips.
