Learn 10 easy optimization tips and tests for eCommerce brands just launching their first search campaigns.
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How to Build a Winning Native Advertising Strategy
Native advertising is one of the best ways to gain increased engagement from high-intent audiences. Learn how to build a winning native strategy from an expert.
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Eliminating Conflict to Maximize CRO and SEO Efforts
Learn how conversion rate optimization (CRO) and search engine optimization (SEO) strategies can work together by eliminating conflicting tactics.
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PPC Account Transitions: 4 Parts Of A Smooth Handoff
Learn how to make PPC account transitions effective and efficient, for your replacement, manager(s), and other stakeholders.
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Why Google Ads and Google Analytics Convs. Don’t Align (And Why You Should Try The Attribution Beta)
In this blog, one PPC expert walks through Google Ads and Analytics conv. discrepancy scenarios and how the Google Attribution beta (within GA) can help.
4 Organizational Tools For Managing Digital Marketing Teams
Group Account Director Rachel Poulos shares the 4 main tools she uses to keep her team organized during the busiest seasons.
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The Travel Industry Landscape in 2020: How PPC Strategy Evolves
In 2020, travel looks different. This shift requires new PPC strategies as search terms evolve, travel patterns change, and the industry fights for survival.
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Funnel.io Setup Tips For Marketing Reports
Data management for reporting is time-consuming, so the right tools are key. One paid media strategist shares her enthusiasm for one of those tools, Funnel.io.
LinkedIn Ads & Hubspot Integration: The Rundown
One Paid Social Strategist covers how to integrate a LinkedIn Ads account with the Hubspot CRM and all of the benefits that come with the integration.
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How To Transfer Google Campaigns to Microsoft Ads
Microsoft Ads has a time-saving feature that imports Google Ads campaigns. One strategist shares his tips for making the process as smooth as possible.
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August 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms: Google, Microsoft, Facebook, Youtube, LinkedIn, and more.
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Top Tips To Get The Most From Microsoft’s New Shutterstock API
Microsoft Advertising has given its users access to high-quality images with their new Shuttershock partnership. Here’s how you can make the most of it.
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