The influx of advertisers on Facebook during the holidays creates a very competitive ad space. Here are some tips to make it a successful season.
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Brand New Workshops! Analytics, Paid Social, and CRO at Hero Conf
This year, we’re adding 3 brand new half-day workshops in addition to the Excel & Agency Growth workshops. The new workshops cover Analytics, Social, & CRO.
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2020 PPC Un-Resolutions: What Not to Do in the New Year
Keep your PPC accounts in good shape for 2020. Here are 5 common PPC mistakes to avoid.
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AI For PPC Is Only Useful If You Use External Tools
Using AI (Artificial Intelligence) for PPC is no longer an option. It’s a necessity. But are internal tools up to the job? Here is an unbiased assessment.
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PPC In 2020: 2 Experts Weigh In On Future Trends [Video]
In this video, Hanapin's Danielle Gonzales and John Williams discuss the future of PPC and what's on their wishlists for 2020.
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Google Ad Script to Manage Campaign Budgets
This script manages your budget at the campaign level by the hour via a google sheet, so you can scale.
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Make Time Management Your New Year’s Resolution
Creating work habits that are effective in helping you manage your time is essential to increase your productivity and decrease stress levels.
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Excel For Marketers: Make Your PPC Dashboards Dynamic With Data Validation
PPC dashboards are great for account managers, but they're even better if they're dynamic. In this post, I'll walk you through the steps to create a dynamic dashboard.
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Job Hunting? How to Make the Most Out of Your Holiday Break for Career Growth
Your holiday break is the PERFECT time to prep for job hunting & career growth. Here's how to set yourself up for success for your job search in the new year.
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Crafting Brilliant Landing Page Copy That Converts
Landing page copy can make or break a user's journey at any point of the conversion funnel. Here are some areas to consider when improving your landing page copy, plus a few tips to strengthen your copy now!
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[Hero Academy Video] Setting Up Your First LinkedIn Campaign
If you are ready to start advertising on LinkedIn, then this is the video for you. In this new lesson on Hero Academy, Paid Social Account Manager, Bahador Jamshidi, breaks down everything you need to know to get started with...
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8 Common Reasons Your Google Ads Are Being Disapproved
Google is not only tightening up existing policies but also rolling out new policies that affect multiple industries. Here are common reasons for ad disapprovals, steps to fix them, and what to do if your disapproval reason doesn’t fall in...
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