PPC Hero News Roundup For 9/25/09
September 25, 2009
- In my opinion you can never read too many blogs on how to better set up your geo-targeting PPC campaigns for local search. The YouMoz blog goes into detail on how to set up and structure your PPC geo-targeted campaigns to get the most traffic and quality leads.
- Check out Google’s new ‘place pages’ where instead of Google showing you a large bubble when you click on ‘more info’ on a business listing in Google Maps, it takes you to a new landing page apparently, with more information there. Check out SEO Roundtable’s post on this and check out their example listing page. Pretty Cool!
- Don’t trust your keyword tool! Tom Demers recently posted on the Search Engine People blog about just why you can’t put all of your eggs in one keyword tool basket? You know what I mean. It’s a good discussion covering reasons to use keyword tools, tips for successful implementation of your research, and cautions.
- A use of multiple keyword research tools will give you the best results – as each tool has its special features. Search Engine Land posted this week on, New Google Keyword Research Tool, which integrates features from other tools Google has been releasing.
- Ah, the broad (session-based) matches listed in your AdWords search query report. It can be awfully funny to read them, but…it’s not so funny to pay for the clicks they sometimes generate. And though it would make my search query report days less entertaining, I agree with Elizabeth Marsten at Portent Interactive- it would be excellent to be able to opt out of this somehow.
- And thinking of broad matches, Josh Dreller has continued his excellent “In the Trenches” series with a new article on Query Mining for Gold. This is a Q&A with Craig Danuloff of ClickEquations. They discuss the pitfalls of broad match and how can avoid them (to a certain extent).
- Many of the Post-Click Marketing Blog’s articles are short in stature but tall in content. Does that even make sense? They’re not very long but they’re thought-provoking. The latest article written by Scott involves the two types of relevancy in online marketing: expected relevancy and serendipitous relevancy.
- When paid search metrics like conversion rate vary, it’s up to us to look at the data and try to figure out why. Sometimes, though, these variables are unable to be explained – and we call this “noise.” Noise can interfere with the real pattern of the metric we want to see, which we call “signal.” Understanding statistical noise versus signal can help you determine if a variation in performance is a fluke or worth looking into.
How To Analyze Time-Of-Day Performance For Luxury Products
The importance of ad schedules varies across industries, services, and products. For e-commerce companies that sell luxury goods, ad schedules are more crucial.
One Week Left to Save 25% at Hero Conf London!
You still have time to join us for Hero Conf London, 24-26 October at etc.venues St Paul's at 25% off the conference price. But time is running out.
4 Common Questions Prospects Ask Me During The Sales Process
There’s always new, hot topics and questions we get asked by prospects to see what our company’s take is, and how we go about implementing from a services perspective. Read what our most common questions are.
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Mobile Price Extensions Rolling Out In AdWords
It looks like "Christmas in July" has come to Google. Recently announced price extensions are designed to help mobile marketers qualify clicks and inform prospective consumers.
[New Whitepaper!] 4 Ways To Survive PPC Campaigns for the Healthcare Market...
This whitepaper will highlight four examples of how thinking at the corners can help boost your PPC performance in the healthcare industry.
Create Visually Appealing Reports With Google Data Studio
When we talk about what tasks tend to eat up a significant chunk of time, reporting is surely mentioned. You may want to explore another option - Google Data Studio.
Liveblogging 2016 DoubleClick Announcements
Today is the day we learn more about the latest DoubleClick updates. Follow along live as we share DoubleClick's announcements as well as our opinions.
The 2016 Top 25 Most Influential PPC Experts
After a month of voting, rigorous research and data analysis, we are excited to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2016.
[New Webinar with AdEspresso!] 4 Effective Strategies for Facebook Lead Gen...
In this new webinar, AdEspresso and Hanapin experts discuss four effective strategies to use Facebook Lead Gen Ads for your business.
PPC Hero Launches New Site!
We're excited to announce the launch of a brand new PPC Hero! We've redesigned the site to be more search friendly with a better navigation system and more opportunity to find the right resources quicker.
How To Get More Out Of Excel Solver
Excel Solver is a fantastic tool, but most examples only cover simple marketing use cases. We’ll cover the next steps of enhancing your models and how to automate the process.
Where You Should Focus Your Facebook Brand Awareness Efforts
Learn the basic metrics to focus on when you want to build awareness on Facebook.
Google To Release New Shopping And Travel Features
Several upcoming changes to Google Shopping and travel-related ads can be expected in the near future. Read to find out more.