Google Releases New Maximize Conversions Smart Bidding Strategy
Google has released its new maximize conversions smart bidding strategy. See how the new strategy works and how it can improve your PPC conversion performance.
Multi-Channel Funnels were launched earlier this year and, personally, I think it’s the most valuable tool Google has released since I started workingin PPC. Before multi-channel funnels, showing clients the true value of PPC advertising was nearly impossible. Now, MCF allows PPC managers to see all how all the pieces of online marketing channels work together to create a conversion. This tool is so valuable to all of us at PPC Hero that we’ve created a guide to how to use multi-channel funnels to get insights on your PPC accounts and improve overall performance.
You can access the guide from the link below, or find in anytime on our Guides tab at the top of the page.
Below is what you’ll get from the guide:
Chapter 1: Multi-Channel Funnels Basics
Chapter 2: The 5 Multi-Channel Reports
Chapter 3: Channel Groupings
Chapter 4: 5 PPC Questions To Answer Using MCF
Chapter 5: Improving PPC Performance With Multi-Channel Funnels
As Google continues to update MCF features, we’ll update this guide as well to provide you the most current information.
Let us know how you’ve been using MCF for your PPC accounts below!
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