Advanced PPC Strategies

Once, you’ve completed your PPC exams you are truly one step beyond the skill level of an intermediate PPC manager. You really do know what you are doing!

Now the real challenge lays ahead. Can you customize your bid management strategies to mobile or e-commerce? Can you take advantage of dynamic remarketing and use automated bid management tools to simultaneously manage campaigns across multiple channels, including Facebook, YouTube, Twitter and LinkedIn? Now’s the time to take advantage of all the most powerful account features available to you from AdWords Editor to scripts and multi-channel analytics. Use this section to start conducting some serious PPC experiments!

Is Your Account Leaving Money On the Table From Lost Impression Share?

By , Senior Account Manager at Hanapin Marketing

Two questions that we get asked frequently are:   How much more should I spend for our PPC account? How many more conversions can I expect to get from the increase in spend?   When asked these questions the first thing I look at is what campaigns are performing well and how much impression share is being lost. However, analyzing…
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[New Webinar with Kissmetrics!] Analyzing Your Key Metrics: 7 Areas You Must Examine for PPC Account Success

By , Communications Coordinator at Hanapin Marketing

When you are in the trenches of your account day in and day out, it’s hard to see what’s really going on sometimes. Without regularly auditing your PPC account, you never know if you are missing out on opportunities or leaking money. With hundreds or thousands of dollars (or more) at stake, that’s a risk you don’t want to take.…

PPC RFPs: Balancing Value & Investment

By , Senior Digital Advisor at Hanapin Marketing

Do you ever wake up from one of those dreams where something so splendid has happened and it feels so real that once you realize you are in fact awake, you wonder if you can fall back asleep fast enough to go back to Perfect Land forever? I have those dreams sometimes about PPC (it’s ok, you can call me…
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