Advanced PPC Strategies

Once, you’ve completed your PPC exams you are truly one step beyond the skill level of an intermediate PPC manager. You really do know what you are doing!

Now the real challenge lays ahead. Can you customize your bid management strategies to mobile or e-commerce? Can you take advantage of dynamic remarketing and use automated bid management tools to simultaneously manage campaigns across multiple channels, including Facebook, YouTube, Twitter and LinkedIn? Now’s the time to take advantage of all the most powerful account features available to you from AdWords Editor to scripts and multi-channel analytics. Use this section to start conducting some serious PPC experiments!

[Webinar Recording] Measuring PPC Return: Are Your Ad Dollars Going To Waste?

By , Communications Coordinator at Hanapin Marketing

Did you know that PPC can drive efforts for other marketing channels? Do you know how to measure your PPC? In more than just profit? Our experts not only talk about how to do top line and lead conversion measurements and market analysis for PPC, but also gives you ideas on how PPC can be a valuable asset to your…

PPC Roundtable: Back To School

By , Senior Account Manager, Community

As series week comes to a close, we asked our authors for one final piece of advice for back to school planning. Here is that question:   How do you ensure that your clients stand out during back to school season?   Sales Directions   In approaching the back to school season for e-commerce, there are 2 directions to point…
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Managing PPC Education Accounts During Back to School Season

By , Associate Director of Paid Search at Hanapin Marketing

We’re wrapping up "Back to School" series week at PPC Hero with Jersey Jeff’s post on back to school in the EDU industry. Even though we're entering the final week of July, school will be starting back up soon. Our authors have been sharing tips and insights for running productive Back To School campaigns while also speaking to how account managers can…
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Make Your Transition To Google Shopping Campaigns A Smooth One – New Checklist!

By , Communications Coordinator at Hanapin Marketing

Google is retiring Product Listing Ads (PLAs) in August 2014,and accounts running them will be upgraded to Google Shopping Campaigns. It is best to switch now, manually, so that you’re prepared for the transition. However, there are some key differences between the two campaign types, and you’ll want to make sure you address these with optimizations before switching over. This…
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