Think about remarketing like a recipe: it’s a best practice, but you don’t have to follow it to the letter; you can shape it to your tastes. You like your chicken spicy? Put some cayenne in it. If your funnel doesn’t match the one I’m about to show you, change it up to fit your style.
Whether you’re already advertising on display networks or wondering where to start, there are plenty of advanced techniques that you need to know about right away if you want to get the most out of your display network campaigns. …
The month of May has brought us not only showers and flowers, but it’s also included the arrival of the Flexible Bidding Strategies as promised this spring! This is another example of Google giving us additional control of the work …
Social media is omnipresent and companies without a solid social media presence and advertising strategy should focus on establishing one sooner rather than later. Nevertheless, before just blindly jumping onto the social media bandwagon, it is important to understand your …
We’ve all been there at one point. You are out shopping and just wandering the many aisles of your favorite store or at the outlets with no buying intent in your mind. However, you end up with a whole new …
So far in this series we’ve discussed utilizing betas and keyword research to expand and grow your paid search accounts, with some additional stuff on Display and video still to come. Guess what happens to your budget if and when you implement any of those methods? Your budget increases! But guess what else? There are totally other ways to increase your PPC budget! I know, I know – I’m blowing your mind.
Account expansion can be a tricky business. That’s why this week, we’re all about teaching you some of the ways you can make your accounts (and profits) grow. Last week, we wrote about best practices for long tail keywords. Today, we’re taking it one step further with an easy 4-step process to keyword research.
A great long tail keyword is one of the prized possessions in PPC. If you’ve found an awesome keyword that no one else is using, you can make a lot profit in running unopposed. But there’s a question I’ve always wondered: just how long should you let your keywords get?
Google offers a really great report on the Dimensions tab that shows you how your display ads perform depending on how many times a user has seen them. We’ve talked about the report before (along with how great it is), …
I believe that every PPC marketer has come across some strange search queries before that either made you laugh or just shake your head in disbelief. Here are just a few of weird search queries that we have shared with …
