With as many tasks as PPC account managers are required to balance on their plates, the addition of AdWords Campaign Experiments (ACE) to the AdWords interface in 2010 was welcomed with open arms from many. This feature allows account managers to determine testing parameters and apply them to a given campaign’s elements in order to optimize performance in a controlled and targeted way. Recently, however, this process became just a little simpler with the addition of supported experimental edit …
Archive for the ‘Advanced PPC Strategies’ Category
Are you ready to take your pay-per-click campaign’s performance to the next level? These advanced PPC strategies will give your paid search accounts a kick in the pants! Whether you need a lesson in complex bidding strategies, an explanation of the finer points of improving your Quality Score or a quick study in pay-per-click lead generation – these advanced PPC strategies are your ticket to better PPC performance.
Easier with Editor: AdWords Campaign Experiments
January 19th, 2012 | Kayla Kurtz | Advanced PPC Strategies, Experiments & Testing, Google AdWords, How To
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Ad Testing Made Easy: Series Wrap Up
January 13th, 2012 | Sarah | Ad Texts, Advanced PPC Strategies, Basic PPC Strategies, Experiments & Testing, How To
Thanks for joining us on another week-long series here on PPC Hero! Hopefully after this week you are ready to start thinking about implementing ad testing in your own accounts, or maybe you’ve already decided to jump in. (Hey, we can hope, right?)
Here’s a recap of all the posts we covered this week for quick reference if you need it:
Ad Testing Made Easy: Getting Over Challenges for Necessity
The final installment to this month’s PPC Hero series on Ad Testing Made Easy will focus on covering why ad testing can be difficult and why it is so important to keep at the top of the priority list in lieu of those challenges.
Challenges
- Getting Started
It’s probably obvious based on the
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Ad Testing Made Easy: The Set Up
January 10th, 2012 | Felicia Coover | Ad Texts, Advanced PPC Strategies, Experiments & Testing, How To
Welcome to the second part of our series on Ad Testing Made Easy. Your mission, if you choose to accept it, is to better your account by implementing proper ad testing. Today’s topic is how to set up proper ad testing in both Bing and Google.
Ad Test and You Shall Receive!
January 6th, 2012 | Kayla Kurtz | Advanced PPC Strategies, Experiments & Testing, How To, PPC Strategy, Quality Score
Hint: This isn't on our list.
It’s a new year PPC Hero readers, and that means it’s time to stop putting off all the things you promised you’d do in 2011 and really start doing them! First on your list? Ad testing for increased account performance. At least that’s where we’re starting, with the first PPC management series …
How to Manage a Lead Gen PPC Account with No Conversion Tracking
Poor guy must've lost his conversion tracking...
The crew here at PPC Hero was fielding quite a few questions in the last few months regarding how to manage in crisis situations. Specifically, our readers wanted to know how to manage a PPC account when conversion tracking fails. We tackled that issue and several others in a series on tricky account problems in …
How to Test Broken Conversion Tracking
December 16th, 2011 | Kayla Kurtz | Advanced PPC Strategies, Basic PPC Strategies, Conversion Tracking
The need for conversion tracking in PPC marketing has definitely infiltrated the ‘Land of Best Practices’ and most PPC managers accept it as a factor that can ease the management process by a large degree. But what happens when it goes haywire and breaks…or you suspect it has, at the very least? As with many things in PPC, the trick is to test it …
A Video Tutorial: How To Make Custom Channels In Multi-Channel Funnels
December 15th, 2011 | Amanda @Amanda_WestBook | Advanced PPC Strategies, Multi-Channel Funnels, Video Blog
We recently published a guide to Multi-Channel Funnels and told you 5 questions you need to answer about your PPC account with Multi-Channel Funnels. Now, from the same author of these fantastic posts, Bethany Bey, we’re providing a video tutorial showing you how to make a custom channel in MCF. Specifically, in this video tutorial Bethany uses the example of creating a custom channel to compare Google Display and Google Search.
PPC Hero’s Guide to Multi-Channel Funnels for PPC Managers
Multi-Channel Funnels were launched earlier this year and, personally, I think it’s the most valuable tool Google has released since I started workingin PPC. Before multi-channel funnels, showing clients the true value of PPC advertising was nearly impossible. Now, MCF allows PPC managers to see all how all the pieces of online marketing channels work together to create a conversion. This tool is so valuable to all of …
Ad Extensions in 5 Days Series: Location Extensions
December 8th, 2011 | Kayla Kurtz | Account Settings, Advanced PPC Strategies, Google AdWords, How To
So far in this series, you’ve learned how to take advantage of sitelinks, call and product extensions to increase the performance of your AdWords accounts. In today’s fourth installment to the series, I’ll show you how location extensions can contribute even further to your performance goals and help you reach out to the most relevant customers and searchers.
