Advanced PPC Strategies

Once, you’ve completed your PPC exams you are truly one step beyond the skill level of an intermediate PPC manager. You really do know what you are doing!

Now the real challenge lays ahead. Can you customize your bid management strategies to mobile or e-commerce? Can you take advantage of dynamic remarketing and use automated bid management tools to simultaneously manage campaigns across multiple channels, including Facebook, YouTube, Twitter and LinkedIn? Now’s the time to take advantage of all the most powerful account features available to you from AdWords Editor to scripts and multi-channel analytics. Use this section to start conducting some serious PPC experiments!

[Whitepaper!] 10 PPC Tactics That Should Be On Your Radar

By , Communications Coordinator at Hanapin Marketing

In PPC, innovation is everything. Change is the only constant in this industry, and what worked for you yesterday may not work for you today. That means if you’re not trying new things– new tactics, new strategies, or new platforms – then you’re getting left behind. No one here wants to see that happen, so we’ve compiled a handy list…
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Streamline How You Write Promotional Ad Copy

By , Senior Account Manager, Community

Ad copy should generally be refreshed every 4 – 6 weeks, however, some clients run promotions on a regular basis. In order to improve click-thru-rate (CTR) and conversions, we naturally want to emphasize these promotions in our ads. The challenge is that creating these ads can be time consuming, especially if promotions are updated weekly. Once the promotion is complete,…
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Strategies For Better PPC Analysis

By , Account Analyst at Hanapin Marketing

Analysis comprises a bulk of work time for most PPC managers, but there are things you can do to streamline your work flow to make the process a bit quicker.   Tasks To Do Yourself   Save Columns & Filters - If you find yourself using the same columns again and again, save them! This way, your favorite arrangement of PPC…
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One Surefire Way to Maximize a Limited by Budget Campaign

By , Account Manager at Hanapin Marketing

It’s a painful thing, seeing those three orange-faced words smackdab in the middle of the AdWords Interface: Limited by budget.   The way that AdWords defines the criteria for a campaign to slapped with the “limited by budget” tag, is that the campaign’s budget is set at a lower daily amount than what is recommended by Google. Granted, this definition…
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