Advanced PPC Strategies

Once, you’ve completed your PPC exams you are truly one step beyond the skill level of an intermediate PPC manager. You really do know what you are doing!


Now the real challenge lays ahead. Can you customize your bid management strategies to mobile or e-commerce? Can you take advantage of dynamic remarketing and use automated bid management tools to simultaneously manage campaigns across multiple channels, including Facebook, YouTube, Twitter and LinkedIn? Now’s the time to take advantage of all the most powerful account features available to you from AdWords Editor to scripts and multi-channel analytics. Use this section to start conducting some serious PPC experiments!

5 Competitor Strategies For Small PPC Budgets

By , Senior Account Manager at Hanapin Marketing

152 SHARES
Pay-pay-click (PPC) is a competitive space for many verticals. Some big brands have deep, almost endless, pockets that make it hard for the companies with small budgets to compete. Well fear no more my small budgeted friends! Below I will cover how to get champagne results on a beer budget and share in the wealth of the PPC pie by…
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Smoke Your Competition: 14 Ways to a High Conversion Rate – On Demand Webinar!

By , Communications Coordinator at Hanapin Marketing

186 SHARES
What happens after the click is just as important as what happens before the click, but there's way more to conversion rate optimization than just the technical side, like button color and layout. It's also about the experience. Searchers are smarter now. Not only should you be prioritizing what really leads to a conversion, you should also be looking at…
Conversion Motorcycle PPC Hero

A Global Cost View Across Digital Channels in Analytics

By ,

119 SHARES
With the appearance of concepts like attribution modeling and holistic strategies across channels, data integration has become a major daily challenge. Viewing the different marketing channels as silos is not an option anymore for marketers who wish to obtain the valuable insights needed to maximize performance.   For us digital marketers, an important part of data integration is the ability…
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9 PPC Hacks You Should Be Using – New Whitepaper!

By , Communications Coordinator at Hanapin Marketing

109 SHARES
Let’s face it - we could all use a little help. And with the ever-changing PPC landscape, it’s important to know what to prioritize and how to do a work around on your account. This whitepaper showcases 9 PPC hacks that can help your campaigns flourish. Learning just one of these hacks for the first time could mean serious performance…
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PPC Paradise Lost