Advanced PPC Strategies

Once, you’ve completed your PPC exams you are truly one step beyond the skill level of an intermediate PPC manager. You really do know what you are doing!

Now the real challenge lays ahead. Can you customize your bid management strategies to mobile or e-commerce? Can you take advantage of dynamic remarketing and use automated bid management tools to simultaneously manage campaigns across multiple channels, including Facebook, YouTube, Twitter and LinkedIn? Now’s the time to take advantage of all the most powerful account features available to you from AdWords Editor to scripts and multi-channel analytics. Use this section to start conducting some serious PPC experiments!

Solidify Your Ecommerce Remarketing Strategy With Google Analytics

By , Account Analyst at Hanapin Marketing

Sure, you’re running general remarketing (you ARE, right?!) but what about more specific remarketing strategies?   Most, if not all, accounts are using the generic “remarket to all visitors” strategy, but we’re missing out on some great opportunity to get more granular with our targeting, thus making it more likely that users will convert.   For ecommerce accounts in particular,…

[New 20 Minute Webinar!] How PPC Ad Extensions Can Make Your User’s Experience More Personal

By , Communications Manager at Hanapin Marketing

In the newest webinar of our Flash Series, Hanapin Marketing experts, Matt Umbro and Samantha Kerr, go through a number of ad extensions that will enhance your yours ad’s real estate and increase your click-through-rate. They will point out the quick basics of where each extension is located and then go more into detail on why you should use them…

(Almost) Everything You Need To Know About Remarketing [New Toolkit!]

By , Communications Manager at Hanapin Marketing

Remarketing allows you to follow users who’ve previously visited your website as they browse the Web. It continues to be a powerful tool that can help you connect with previous site visitors and drive conversions at low CPAs. However, the more you dive in to remarketing, the more opportunities are available. What remarketing strategies are the best? What should or…

Two Advanced Ways To Build Strong Client Relationships

By , Associate Director of Paid Search at Hanapin Marketing

We're seeing a common theme develop over the last few months here at Hanapin. Clients are demanding more from us in terms of strategy and account growth. Furthermore, clients are citing our performance in these two areas as determining factors as to whether or not they’re happy with our services.   Many of our prospects as well are citing these…

7 Questions You Should Ask When Creating PPC Reports

By , Account Analyst at Hanapin Marketing

Once again, monthly reporting is upon us. This is our opportunity as digital marketers to show and explain the fruits of our labor. That being said, it’s important to make sure you put the time and effort in making these reports clear, easy to read, and informative. Here are some questions keep in mind when putting together your monthly (or…

How Effective Is Your Ecommerce Campaign?

By , Communications Manager at Hanapin Marketing

Are you getting the most bang for your buck? PPC management for ecommerce campaigns tests the skills and bidding strategies of even the most seasoned expert. You may be thinking "my campaign is doing ok right now," but take a step back - Is it as effective as it can be? Is it efficient and structured in a way that…

Weekend Bidding Rules For Better Cost Per Acquisition

By , Associate Director of Paid Search at Hanapin Marketing

One of the biggest challenges of having a successful paid search program is keeping cost per acquisition at or better than goal. To keep cost per acquisition costs in line with expectations, there’s a myriad of tactics and strategies that can be tested. For instance, keyword bids can be adjusted en masse, negative keywords can be added to your account,…

Live Stream of New Flash Webinar @PPCHero Tomorrow!

By , Communications Manager at Hanapin Marketing

Live @PPCHero with @Amanda_WestBook: What's the value of segmenting by match type at the campaign level? Join the live stream on PPC Hero's twitter page (@PPCHero) tomorrow, Wednesday, July 29th at 1:30pm EST for a Flash webinar on segmenting by match type. Senior Account Manager at Hanapin Marketing and frequent Hero Conf speaker, Amanda West-Bookwalter will give you the lowdown…

[New Whitepaper!] Winning at Your Ecommerce PPC: 5 Strategies To Beat Out Your Competition

By , Communications Manager at Hanapin Marketing

Ecommerce is one of the most dynamic areas in PPC. The ability to tie revenue back to conversions and clicks provides immediate satisfaction on your efforts, in comparison to lead generation. Despite all the available data, it’s easy to forget you are directly facing off against others. Competitors are at every corner, waiting to outbid you, outrank you, and ultimately,…

How We Quickly And Profitably Ramped Up Spend

By , Associate Director of Paid Search at Hanapin Marketing

In November 2014, the client I manage presented me with a very difficult challenge. They needed to increase paid search spend an additional $100K over the amount they originally budgeted for. What made this challenge even more difficult was the timing. The increased budget request was made on day 7 of the month, which meant a new strategy had to…