Advanced PPC Strategies

Once, you’ve completed your PPC exams you are truly one step beyond the skill level of an intermediate PPC manager. You really do know what you are doing!

Now the real challenge lays ahead. Can you customize your bid management strategies to mobile or e-commerce? Can you take advantage of dynamic remarketing and use automated bid management tools to simultaneously manage campaigns across multiple channels, including Facebook, YouTube, Twitter and LinkedIn? Now’s the time to take advantage of all the most powerful account features available to you from AdWords Editor to scripts and multi-channel analytics. Use this section to start conducting some serious PPC experiments!

Reddit Advertising: A Beginner’s Guide To The Self-Serve Platform

By , Senior Account Manager, Training

Started in 2005, Reddit has become known as "The Front page of the Internet," where users share what's new and popular on the web. As the 9th largest website in the US, Reddit is one of the top influential news sources and home to over 600,000 communities aka subreddits.    At first glance, Reddit can be daunting and a mess to understand. Mashable…

The 4 Mobile App Campaign Types You Need To Know

By , Account Manager at Hanapin Marketing

In a day and age where mobile traffic continues to increase, taking advantage of all that mobile has to offer becomes more vital. It means utilizing everything from mobile specific ads to call extensions to call-only ads. However, let us go beyond taking users to your site or driving them to call but actually getting them to download your app,…

The Coolest AdWords Feature You Aren’t Using

By , Senior Account Manager, Community

Update - We've created 3 location business data templates that you can download for use in your account. Download here.   What if I were to tell you that AdWords gives you the ability to customize ads at scale? And I'm not just talking about ensuring that the user search query matches the ad headline, otherwise known as Dynamic Keyword…

What The Gclid?

By , Account Manager at Hanapin Marketing

Most of us are aware of AdWords auto-tagging but don't know how it works. What does auto-tagging do and why is it important in your AdWords account?  Auto-tagging is a way for AdWords to communicate all the details about a user session to Analytics.  In turn, we are able to use the information reported in Analytics to measure post-click behavior.  …

How To Use AdWords Filters To Improve Account Efficiency

By , Associate Director of Services at Hanapin Marketing

One of the key takeaways I left Hero Conf Philadelphia with is the speed and urgency with which we need to work on our PPC accounts. If we’re slow making changes, we miss opportunities to improve account performance. Lost opportunity means our stakeholder’s top and bottom lines are negatively impacted.   One way to increase how quickly I work in…

[New Guide!] The Complete Guide to Using Excel for PPC

By , Communications Manager at Hanapin Marketing

Excel is a crucial tool for any PPC marketer’s daily workflow. From building campaigns and writing ads to analyzing aspects of your account, your job will be made (a bit) easier by being Excel savvy. Written by PPC Hero bloggers and excel masters, Rachael Law and Jacob Brown, this whitepaper will outline the most important tasks that we use Excel…

Excel Macros – The Unsung Hero Of PPC

By , Account Analyst at Hanapin Marketing

Show me a PPC professional, and I’ll show you an avid Excel user (most of the time).   We tend to be wizards at formula writing, concatenating, and calculating cell length. Templates are pretty easy to set up (utilize formulas and simply dump in the data when you’re ready), but this process can get a bit messy depending on what…

Use Custom Metrics To Visualize The Impact Of No Sidebar Ads

By , Account Manager at Hanapin Marketing

Many sidebar ad thoughts have been bouncing around the PPC Industry as of late. Our own Kayla Kurtz wrote about her sidebar ads conspiracy while Matt Umbro spoke to what the announcement means for advertisers.   Now that Google has had the new layout of no side ads and 4 top ads (in highly competitive auctions) set up for a…