Advanced PPC Strategies

Once, you’ve completed your PPC exams you are truly one step beyond the skill level of an intermediate PPC manager. You really do know what you are doing!

Now the real challenge lays ahead. Can you customize your bid management strategies to mobile or e-commerce? Can you take advantage of dynamic remarketing and use automated bid management tools to simultaneously manage campaigns across multiple channels, including Facebook, YouTube, Twitter and LinkedIn? Now’s the time to take advantage of all the most powerful account features available to you from AdWords Editor to scripts and multi-channel analytics. Use this section to start conducting some serious PPC experiments!

Painless Promotions Management In AdWords

By , Senior Account Analyst at Hanapin Marketing

Promotions come and go. They can provide big boosts in sales and interest but short turnarounds and odd hours can make them hectic to manage. Thankfully, there are a few ways you can streamline the process to lessen the burden.   Labels   Labels make organization easy. They are easy to create, modify and apply to any part of your…

Getting Started With DoubleClick Bid Manager

By , Account Manager at Hanapin Marketing

If you’re interested in expanding your digital marketing efforts in 2016, programmatic display is a great option to increase PPC and organic branded traffic. According to the 2016 State of PPC Survey, 33% of advertisers consider programmatic ads to be their most important PPC channel. To get more insight into what programmatic is and how programmatic display can help your…

Helpful Excel Functions For Building URLs

By , Senior Account Analyst at Hanapin Marketing

Building URLs is a common pain point for marketers of all experience levels. Tagging isn’t something you do every day, making it easy to miss out on common tips and tricks. Without knowing the standard tools, you are often left with the daunting process of building URLs piece by piece in the Google URL Builder or one by one in…

4 Reasons Why You Need To Analyze Your Google Analytics Social Users Flow

By , Senior Account Manager, Training

I’m amazed at how many PPC account managers don’t know what happens after someone clicks an ad. Don’t get me wrong, I know there are scenarios when the goal is to drive as much cheap traffic to the website as possible. However, if you’re managing an account where conversions are the goal then understanding what happens post-click is vital to…

5 More Excel Tips To Get You Through Your Workday

By , Account Analyst at Hanapin Marketing

We’ve gone through Excel tips and tricks numerous times here on PPC Hero. I have found that I am constantly learning new things about the program that make working with data easier and more user-friendly to whoever I’m sending it to. Excel is capable of doing so much more than what the majority of people use it for, so today…

How To Create Better Ad Extensions At The Ad Group Level

By , Senior Account Manager, Community

It's hard to believe that ad extensions have been around since 2009. When the new ad formats were introduced, there were only 4 extensions. Furthermore, these extensions were only available at the campaign level. Since then, both Google and Bing have released, tested, and retired at least 20 extensions over the years. What was once simply an "add-on" feature to…

How We Increased Android App Installs By 5% In 6 Weeks

By , Senior Account Manager, Training

One of the biggest challenges for direct response marketers is meeting conversion volume while staying below the target CPA. Typically, those are two different metrics that we all strive to hit with our campaigns.   It can be even more difficult on mature campaigns that are well optimized. With these types of campaigns, you're really looking for those marginal gains to improve performance and…

Making The Case for Attribution: Prove The Entire Value Of PPC To Your Stakeholders

By , Associate Director of Paid Search at Hanapin Marketing

My Google rep recently shared a study with me that stated people spend an average of 5 hours per day online and visit over 10 different sources before converting. For instance, potential customers in my PPC accounts are spending ever-increasing amounts of time on social media platforms such as Facebook and Twitter and review sites like Yelp. They’re researching and…

Creating Better Client Facing Reports With Excel

By , Account Analyst at Hanapin Marketing

One of the most effective ways to relay information to your client is via Excel. The plus side is that it’s easy to pull data from most PPC platforms into Excel. The negative side is that it’s not so easy to make this data easy to digest.   By taking the time to create a template that you can plug…

[New Webinar with iSpionage!] 3 Advanced Ways to Get More Out of Your PPC Competitive Intelligence

By , Communications Manager at Hanapin Marketing

Over time, your competition changes. Some competitors grow, some of them don’t, and some of them are newly born and rising fast. In order to stay ahead of the game, you must stay updated on who your competitors are, what keywords they are bidding on, and discover which of these new keywords can be profitable for you. In this live…