Advanced PPC Strategies

Once, you’ve completed your PPC exams you are truly one step beyond the skill level of an intermediate PPC manager. You really do know what you are doing!

Now the real challenge lays ahead. Can you customize your bid management strategies to mobile or e-commerce? Can you take advantage of dynamic remarketing and use automated bid management tools to simultaneously manage campaigns across multiple channels, including Facebook, YouTube, Twitter and LinkedIn? Now’s the time to take advantage of all the most powerful account features available to you from AdWords Editor to scripts and multi-channel analytics. Use this section to start conducting some serious PPC experiments!

How We Increased Android App Installs By 5% In 6 Weeks

By , Senior Account Manager, Training

One of the biggest challenges for direct response marketers is meeting conversion volume while staying below the target CPA. Typically, those are two different metrics that we all strive to hit with our campaigns.   It can be even more difficult on mature campaigns that are well optimized. With these types of campaigns, you're really looking for those marginal gains to improve performance and…

Making The Case for Attribution: Prove The Entire Value Of PPC To Your Stakeholders

By , Associate Director of Paid Search at Hanapin Marketing

My Google rep recently shared a study with me that stated people spend an average of 5 hours per day online and visit over 10 different sources before converting. For instance, potential customers in my PPC accounts are spending ever-increasing amounts of time on social media platforms such as Facebook and Twitter and review sites like Yelp. They’re researching and…

Creating Better Client Facing Reports With Excel

By , Account Analyst at Hanapin Marketing

One of the most effective ways to relay information to your client is via Excel. The plus side is that it’s easy to pull data from most PPC platforms into Excel. The negative side is that it’s not so easy to make this data easy to digest.   By taking the time to create a template that you can plug…

[New Webinar with iSpionage!] 3 Advanced Ways to Get More Out of Your PPC Competitive Intelligence

By , Communications Manager at Hanapin Marketing

Over time, your competition changes. Some competitors grow, some of them don’t, and some of them are newly born and rising fast. In order to stay ahead of the game, you must stay updated on who your competitors are, what keywords they are bidding on, and discover which of these new keywords can be profitable for you. In this live…

[New Guide!] The Complete Guide to Using Excel for PPC

By , Communications Manager at Hanapin Marketing

Excel is a crucial tool for any PPC marketer’s daily workflow. From building campaigns and writing ads to analyzing aspects of your account, your job will be made (a bit) easier by being Excel savvy. Written by PPC Hero bloggers and excel masters, Rachael Law and Jacob Brown, this whitepaper will outline the most important tasks that we use Excel…

Are Your Match Types Functioning The Way You Think They Are?

By , Account Analyst at Hanapin Marketing

We all know that in AdWords there are three main match types: broad, phrase, and exact. Broad can be further narrowed down to regular broad match and modified broad – signified by “+” markers. When we analyze our accounts we often look at match type performance and search query reports, but one thing is often overlooked - queries can “exact…

How To Build Your Own Emergency Stop Button For AdWords

By , CEO, Optmyzr

I recently attended a panel at SMX East where Sophie Newton from BrainLabs had a couple of great suggestions for how to use Scripts during the holidays to ensure PPC success. One of these scripts would act as an emergency stop button for an entire account.   [caption id="attachment_28844" align="alignnone" width="613"] This script will give you an emergency stop (and resume)…

Google Analytics Cohort Analysis

By , Account Analyst at Hanapin Marketing

The Cohort Analysis report is one of the newer features within Google Analytics. What this report allows you to do is segment your data into Cohorts based on Acquisition Date, and view metrics such as retention rate and transactions / revenue. Setting it up is a breeze, but the report is even more valuable with custom segments layered on it.…

Three Things I Learned About Our Lead Generation Clients

By , Associate Director of Paid Search at Hanapin Marketing

I was recently checking out Hanapin’s very own Carrie Albright’s post on what she’s learned from a year’s worth of hourly ppc data across e-commerce accounts. This post inspired me to find out what I can learn about user behavior in lead generation ppc accounts, and how that behavior varies on weekends vs. the workweek.     Having access to…

5 Ways Conversion Reporting Could Be Misleading Your Optimizations

By , Senior Account Manager at Hanapin Marketing

Are you confident the conversions being reported in your account are correct? Each PPC platform reports conversions slightly different and if you’re not clear on how your conversions are reporting, you could be optimizing toward the wrong conversion metrics. Below we will identify five areas where your PPC accounts could be giving you misleading conversion information and tips on how…