Advanced PPC Strategies

Once, you’ve completed your PPC exams you are truly one step beyond the skill level of an intermediate PPC manager. You really do know what you are doing!

Now the real challenge lays ahead. Can you customize your bid management strategies to mobile or e-commerce? Can you take advantage of dynamic remarketing and use automated bid management tools to simultaneously manage campaigns across multiple channels, including Facebook, YouTube, Twitter and LinkedIn? Now’s the time to take advantage of all the most powerful account features available to you from AdWords Editor to scripts and multi-channel analytics. Use this section to start conducting some serious PPC experiments!

Three Things I Learned About Our Lead Generation Clients

By , Associate Director of Paid Search at Hanapin Marketing

I was recently checking out Hanapin’s very own Carrie Albright’s post on what she’s learned from a year’s worth of hourly ppc data across e-commerce accounts. This post inspired me to find out what I can learn about user behavior in lead generation ppc accounts, and how that behavior varies on weekends vs. the workweek.     Having access to…

5 Ways Conversion Reporting Could Be Misleading Your Optimizations

By , Senior Account Manager at Hanapin Marketing

Are you confident the conversions being reported in your account are correct? Each PPC platform reports conversions slightly different and if you’re not clear on how your conversions are reporting, you could be optimizing toward the wrong conversion metrics. Below we will identify five areas where your PPC accounts could be giving you misleading conversion information and tips on how…

[New Whitepaper!] Top Ten PPC Tips for Retail Marketers

By , Communications Manager at Hanapin Marketing

It’s no longer acceptable to just sell online, other companies are selling similar and/or the exact same products you are. Therefore, it is paramount to find the qualities that make your business stand out and personalize the experience for your customers. As more users go online for their research and purchase needs make sure you have a solid plan in…

Why Dynamic Search Ads Are The Perfect Solution For Internal Paid Search Cannibalization

By ,

Working with an advertiser has its perks. Sometimes everything is fine as you are managing the entire business in your country and you have an eye on almost everything related to Paid Search. Sometimes (most of the time to be honest) you don’t control as much as you want and even worse, you don’t have any visibility on what is…

Determining The When And How Of Cross-Channel Budget Allocation

By , President at Hanapin Marketing

Google’s global search market share is 67%. That volume combined with the decent quality of traffic Google provides is the reason why so many PPC advertisers spend 75% of their PPC budget with the engine. But how do you know when it’s time to branch out?   Are You Budget Constrained And Running Only (Or Mostly) In Google?   Break…

The Pre-Holiday Planning Guide You Can’t Afford To Miss

By , Senior Account Manager at Hanapin Marketing

Although you may still be recovering from your banner Back to School year, I regret to inform you that it’s not time to relax just yet. That’s right, it’s time to prep for your 2015 Holiday Season!   Any seasoned ecommerce vet will tell you that if you’re not ready by September, you’re already getting left behind. Although we’re midway…

Solidify Your Ecommerce Remarketing Strategy With Google Analytics

By , Account Analyst at Hanapin Marketing

Sure, you’re running general remarketing (you ARE, right?!) but what about more specific remarketing strategies?   Most, if not all, accounts are using the generic “remarket to all visitors” strategy, but we’re missing out on some great opportunity to get more granular with our targeting, thus making it more likely that users will convert.   For ecommerce accounts in particular,…

[New 20 Minute Webinar!] How PPC Ad Extensions Can Make Your User’s Experience More Personal

By , Communications Manager at Hanapin Marketing

In the newest webinar of our Flash Series, Hanapin Marketing experts, Matt Umbro and Samantha Kerr, go through a number of ad extensions that will enhance your yours ad’s real estate and increase your click-through-rate. They will point out the quick basics of where each extension is located and then go more into detail on why you should use them…

(Almost) Everything You Need To Know About Remarketing [New Toolkit!]

By , Communications Manager at Hanapin Marketing

Remarketing allows you to follow users who’ve previously visited your website as they browse the Web. It continues to be a powerful tool that can help you connect with previous site visitors and drive conversions at low CPAs. However, the more you dive in to remarketing, the more opportunities are available. What remarketing strategies are the best? What should or…