Advanced PPC Strategies

Once, you’ve completed your PPC exams you are truly one step beyond the skill level of an intermediate PPC manager. You really do know what you are doing!

Now the real challenge lays ahead. Can you customize your bid management strategies to mobile or e-commerce? Can you take advantage of dynamic remarketing and use automated bid management tools to simultaneously manage campaigns across multiple channels, including Facebook, YouTube, Twitter and LinkedIn? Now’s the time to take advantage of all the most powerful account features available to you from AdWords Editor to scripts and multi-channel analytics. Use this section to start conducting some serious PPC experiments!

[Toolkit] The Ultimate AdWords Bundle For PPC Success

By , Communications Coordinator at Hanapin Marketing

From the basics to advanced topics, become an AdWords expert! Google processes nearly 6 billion searches every single day. Its the largest search marketing platform out there and too big to ignore. Whether you've just taken the plunge into PPC or you've done it for awhile, Google AdWords was probably the platform you turned to first. As it changes quite…

Take A Walk Down The Conversion Path With Google Analytics

By , Account Analyst at Hanapin Marketing

Google AdWords attributes each conversion back to the campaign that was last clicked before conversion. Even though you see that a conversion has occurred, you don’t get the whole story. It’s like reading the last page of a novel. You get the end result, but miss all the fun stuff in between the beginning and the end.   This post…
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The Real Performance We’ve Seen With Ad Customizers

By , Senior Account Manager at Hanapin Marketing

What are they again?   Although the conversations about ad customizers began a few months ago, some folks are still learning just what they are and just how they work.   Ad customizers are another opportunity created by Google to better connect your potential clients and customers with the most relevant information about your business. They allow you to dynamically insert…

For The Best PPC Ads Change Your Focus

By , CEO of Nerds Do It Better

  You have been in business for over a decade.   Potential customers respect that kind of longevity and will want to use that knowledge to decide whether to click your ad.   So you open up your AdWords account and create some ads based around your businesses longevity, how reliable your business is, and how your business can be…
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