Advanced PPC Strategies

Once, you’ve completed your PPC exams you are truly one step beyond the skill level of an intermediate PPC manager. You really do know what you are doing!

Now the real challenge lays ahead. Can you customize your bid management strategies to mobile or e-commerce? Can you take advantage of dynamic remarketing and use automated bid management tools to simultaneously manage campaigns across multiple channels, including Facebook, YouTube, Twitter and LinkedIn? Now’s the time to take advantage of all the most powerful account features available to you from AdWords Editor to scripts and multi-channel analytics. Use this section to start conducting some serious PPC experiments!

Project Your Ad Spend During Back To School Season

By , Associate Director of Paid Search at Hanapin Marketing

"Back to School" week continues as Hayley provides formulas that you should consider using to determine your visibility and spend during this important time of the year.     If you haven't yet, read Amanda's post on "4 Steps  To Back To School Success."   Back to school means increased consumer shopping. Your target audience will be in the market to purchase and…
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Take Advantage of AdWords Audiences With RLSA Campaigns

By , Group Head of Search, Periscopix

Are you taking advantage of the Audiences tab in AdWords? If not, why not? This tab gives you the option to add audiences (groups of users who have visited your site) to your existing search campaigns and bid differently for them. This technique is known as Remarketing List For Search Ads (RLSA’s). Your bidding strategy can become increasingly targeted enabling…
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Measuring PPC Return: Are Your Ad Dollars Going To Waste? [New Webinar!]

By , Communications Coordinator at Hanapin Marketing

Did you know that PPC can drive efforts for other marketing channels? Do you know how to measure your PPC? In more than just profit? Our experts not only talk about how to do top line and lead conversion measurements and market analysis for PPC, but will also give you ideas on how PPC can be a valuable asset to…

Why You Should Do Dynamic Retargeting on Facebook

By , Director of Partnerships at Marin Software

You’re an ecommerce advertiser and you’re allocating significant media spend towards driving potential buyers to your website through Search, Display and Social. But you keep hearing that even when visitors land on your website, 70% of them are abandoning their online shopping carts. How do you take advantage of all that great traffic to fast track the path to purchase?…
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Talk Is Cheap, But Long Tail Keywords Are Not – The Power of Seeds

By , CEO of Nerds Do It Better

                Long tail keywords have a low cost per click (CPC).   That is what we’re commonly told, but it is not always true. In an effort to lower keyword cost per clicks, you consulted all of the best internet marketing blogs and they all said the same thing – add additional terms…
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Remarketing Toolkit