Advanced PPC Strategies

Once, you’ve completed your PPC exams you are truly one step beyond the skill level of an intermediate PPC manager. You really do know what you are doing!


Now the real challenge lays ahead. Can you customize your bid management strategies to mobile or e-commerce? Can you take advantage of dynamic remarketing and use automated bid management tools to simultaneously manage campaigns across multiple channels, including Facebook, YouTube, Twitter and LinkedIn? Now’s the time to take advantage of all the most powerful account features available to you from AdWords Editor to scripts and multi-channel analytics. Use this section to start conducting some serious PPC experiments!

The Real Performance We’ve Seen With Ad Customizers

By , Senior Account Manager at Hanapin Marketing

What are they again?   Although the conversations about ad customizers began a few months ago, some folks are still learning just what they are and just how they work.   Ad customizers are another opportunity created by Google to better connect your potential clients and customers with the most relevant information about your business. They allow you to dynamically insert…
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For The Best PPC Ads Change Your Focus

By , CEO of Nerds Do It Better

  You have been in business for over a decade.   Potential customers respect that kind of longevity and will want to use that knowledge to decide whether to click your ad.   So you open up your AdWords account and create some ads based around your businesses longevity, how reliable your business is, and how your business can be…
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How Football Shaped My Philosophy Regarding PPC

By , Associate Director of Paid Search at Hanapin Marketing

PPC to me is a lot like football. Building successful paid search accounts requires a well-defined philosophy for approaching account work, a strong game plan, and solid execution of the plan you spent all that time creating.   Football coaches subscribe to either an offensive or defensive philosophy. Offensive minded coaches believe in high scoring teams with a defense that’s…
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Be Smarter About Your Display Network Placements

By , Senior Account Manager

Are you new to running campaigns on the Google Display Network (GDN)? Looking for a way to optimize your automatic placements campaign? Thinking managed placements is the way to go? Here’s something to keep in mind as you continue to develop a strong presence on the Display Network.   Setting up Keyword Contextual Targeting campaigns on the GDN is a…
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The 15 Biggest PPC Mistakes and How To Avoid Them [On Demand Webinar!]

By , Communications Coordinator at Hanapin Marketing

Everyone makes mistakes. From seasoned pros to those just getting into pay per click advertising, no one can avoid the thralls of a mistake. And in a world like PPC where everything is a test and nothing is guaranteed, its easy to overlook some things. Some mistakes can be more costly than others and for some, you may not even…
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