Advanced PPC Strategies

Once, you’ve completed your PPC exams you are truly one step beyond the skill level of an intermediate PPC manager. You really do know what you are doing!

Now the real challenge lays ahead. Can you customize your bid management strategies to mobile or e-commerce? Can you take advantage of dynamic remarketing and use automated bid management tools to simultaneously manage campaigns across multiple channels, including Facebook, YouTube, Twitter and LinkedIn? Now’s the time to take advantage of all the most powerful account features available to you from AdWords Editor to scripts and multi-channel analytics. Use this section to start conducting some serious PPC experiments!

The People vs. Bing Broad Match

By , Senior Account Manager at Hanapin Marketing

The fundamental principle behind PPC is the keyword match type. It’s literally how we determine when we show our ads on the search engine results page, so understanding this concept is an important step in comprehending PPC as a whole. When I first learned PPC, it was explained to me like so:   Exact match must contain the search query…
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[Webinar Recording] PPC Attribution: Bury The Last Click And Move On

By , Communications Coordinator at Hanapin Marketing

Are you still only crediting the last click when you measure your marketing success? We hate to break it to you, but last click attribution is dying and no longer valid today. Modern analytics platforms allow you to go beyond last click and see all the interactions a user makes with your brand before the conversion. We all know different…

Understand The Economics Behind Your Client’s Business

By , Account Manager at Hanapin Marketing

Sometimes while working at a PPC Agency, we tend to forget the bigger picture of our clients’ businesses. The beginning of a client/agency relationship often follows this process:   Introduction and familiarization with the paid search accounts Nailing down a paid search goal(s) Understanding the business as a whole and how PPC fits in   This process is a great…
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Remarketing Gladiators: AdWords vs Analytics Lists Dissected

By , Account Manager at Hanapin Marketing

In PPC, the power of remarketing is undeniable. Being able to interact with those who’ve already experience your site is a huge advantage to those slow-pokes who haven’t figured it out quite yet.   But better than gloating about our clear expertise, let’s help those who are still struggling to get it together by breaking down where to start: Your…
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