Advanced PPC Strategies

Once, you’ve completed your PPC exams you are truly one step beyond the skill level of an intermediate PPC manager. You really do know what you are doing!

Now the real challenge lays ahead. Can you customize your bid management strategies to mobile or e-commerce? Can you take advantage of dynamic remarketing and use automated bid management tools to simultaneously manage campaigns across multiple channels, including Facebook, YouTube, Twitter and LinkedIn? Now’s the time to take advantage of all the most powerful account features available to you from AdWords Editor to scripts and multi-channel analytics. Use this section to start conducting some serious PPC experiments!

How to Get Ahead on the Google Display Network

By , Senior Account Manager at Hanapin Marketing

This week, we here at PPC Hero are all about overcoming PPC's (and life's) many challenges. For me, those challenges usually encompass policy problems, reporting, training questions, the looming threat of a surprise webinar, and battling the nine-headed hydra that is the Google Display Network.   So to help you in your own struggles with Google's expansive placement network, I've compiled…
Racing Ahead

Overcoming AdWords Trademark And Disapproval Issues

By , Account Manager at Hanapin Marketing

Would you rather have all your ads be disapproved for using a trademark or have a competitor use your trademarked term? Both are major downers that can seriously affect paid search performance.   Recently, I dealt with both of these issues, which enhanced my knowledge of the AdWords trademark policy. The key to all trademark issues is the “3rd Party…
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The Big Lead Gen Mistake You’re Probably Making

By , Account Manager at Hanapin Marketing

Today marks the beginning of series week at PPC Hero. We'll be discussing issues that our authors have faced and how they've been overcome. From lead generation to eCommerce campaigns, we've shared our shortcomings and how we've risen to the challenges. Carrie is first this week, speaking about lead generation campaigns.   In PPC we’re constantly checking performance and making…
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10 Reasons You Will Save Time and Money with DoubleClick Search

By , Account Manager at Hanapin Marketing

DoubleClick Search (DS3) is a powerful bid management tool that offers a cross channel view of your paid search campaigns.  The platform will save you time and money, as it promotes integrated channel management. Most importantly, once you start using the tool you too will love the speed in which you can manage multiple paid search publisher accounts all in…
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9 Hacks For Custom Automation [New Webinar with Acquisio!]

By , Communications Coordinator at Hanapin Marketing

"I wish I could spend all my time doing bid changes and pulling reports!" said NO ACCOUNT MANAGER EVER. Automating some of your PPC workload not only makes it easier on you, but puts those mundane and tedious tasks in their place. You've probably already done some automation with your account(s), but chances are, you haven't discovered all of these…