Advanced PPC Strategies

Once, you’ve completed your PPC exams you are truly one step beyond the skill level of an intermediate PPC manager. You really do know what you are doing!

Now the real challenge lays ahead. Can you customize your bid management strategies to mobile or e-commerce? Can you take advantage of dynamic remarketing and use automated bid management tools to simultaneously manage campaigns across multiple channels, including Facebook, YouTube, Twitter and LinkedIn? Now’s the time to take advantage of all the most powerful account features available to you from AdWords Editor to scripts and multi-channel analytics. Use this section to start conducting some serious PPC experiments!

How To Use AdWords Filters To Improve Account Efficiency

By , Associate Director of Services at Hanapin Marketing

One of the key takeaways I left Hero Conf Philadelphia with is the speed and urgency with which we need to work on our PPC accounts. If we’re slow making changes, we miss opportunities to improve account performance. Lost opportunity means our stakeholder’s top and bottom lines are negatively impacted.   One way to increase how quickly I work in…

[New Guide!] The Complete Guide to Using Excel for PPC

By , Communications Manager at Hanapin Marketing

Excel is a crucial tool for any PPC marketer’s daily workflow. From building campaigns and writing ads to analyzing aspects of your account, your job will be made (a bit) easier by being Excel savvy. Written by PPC Hero bloggers and excel masters, Rachael Law and Jacob Brown, this whitepaper will outline the most important tasks that we use Excel…

Excel Macros – The Unsung Hero Of PPC

By , Account Analyst at Hanapin Marketing

Show me a PPC professional, and I’ll show you an avid Excel user (most of the time).   We tend to be wizards at formula writing, concatenating, and calculating cell length. Templates are pretty easy to set up (utilize formulas and simply dump in the data when you’re ready), but this process can get a bit messy depending on what…

Use Custom Metrics To Visualize The Impact Of No Sidebar Ads

By , Account Manager at Hanapin Marketing

Many sidebar ad thoughts have been bouncing around the PPC Industry as of late. Our own Kayla Kurtz wrote about her sidebar ads conspiracy while Matt Umbro spoke to what the announcement means for advertisers.   Now that Google has had the new layout of no side ads and 4 top ads (in highly competitive auctions) set up for a…

3 Easy Ways To Be Proactive On New PPC Accounts

By , Senior Event Producer at Hanapin Marketing

Editor's Note - Today, we present the first of two submissions to our Hero Conf Guest Blog Post Giveaway. The winner receives a free conference pass to Hero Conf Philadelphia. Our first post is from Joe Martinez, Senior Manager, Paid Media & Community at Granular.   In this ever-changing world of digital marketing, it can be difficult to stay ahead of…

Initial Strategies For DoubleClick Bid Manager

By , Account Manager at Hanapin Marketing

If you haven’t decided if DoubleClick Bid Manager is right for your accounts or need some basic information, read this article first. It gives an overview of what the platform offers, account organization, the creative approval process, pixel set up and basic targeting options. In this post, we will identify a few strategies to get started or expand in the…

Announcing the 2016 PPC Hero Live Summit!

By , Communications Manager at Hanapin Marketing

Spend the day with the writers behind PPC Hero for a live-streaming event! Hanapin Marketing (the Agency of Experts Behind PPC Hero) is thrilled to announce a brand new online event designed to educate and push forward the PPC community. On Wednesday, March 16th, the PPC Hero team will host a day-long live-streaming event featuring 7 sessions focused on PPC…

[New Guide!] Become a Master at Facebook Advertising

By , Communications Manager at Hanapin Marketing

After successfully navigating the setup of a Facebook account and the initial round of settings, optimizations, and expansions, the time has come to not only manage your account according to general best practices, but to really identify how your account will flourish. In this Advanced Guide we'll discuss: Using Audience Insights for creating advanced audience segmentation Building audience personas Finding…