Advanced PPC Strategies

Once, you’ve completed your PPC exams you are truly one step beyond the skill level of an intermediate PPC manager. You really do know what you are doing!

Now the real challenge lays ahead. Can you customize your bid management strategies to mobile or e-commerce? Can you take advantage of dynamic remarketing and use automated bid management tools to simultaneously manage campaigns across multiple channels, including Facebook, YouTube, Twitter and LinkedIn? Now’s the time to take advantage of all the most powerful account features available to you from AdWords Editor to scripts and multi-channel analytics. Use this section to start conducting some serious PPC experiments!

Easily Predict The Future Performance Of Your PPC Account

By , Account Manager at Hanapin Marketing

This week we’ve been explaining the value behind the regular tactics and routine maintenance you hear so much about from our PPC Hero team.   Today’s lesson involves the concept of projecting performance for the upcoming weeks.   First, let me address the “why” of projections performance. The entire concept of this exercise is to get an estimate of, ceteris…
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Become The Expert! New Advanced Guide To Google AdWords

By , Communications Coordinator at Hanapin Marketing

After successfully navigating the setup of a Google AdWords account and the initial round of settings, optimizations, and expansions, the time has come to not only manage your account according to general best practices, but to really identify how your account will flourish. In this whitepaper, you will gain a greater understanding of the distinction between e-commerce and lead generation…

[Webinar Recording] The Retargeting Rules: 15 Tactics To Dominate Q4

By , Communications Coordinator at Hanapin Marketing

Do you have a plan in place for users that don't convert on their first visit? Have you taken into account all types of retargeting available to increase your CTR? If you've said no or are even just teetering on the fence, its time to get your ducks in a row! The holidays are just around the corner and you…

Why We Ignore Net Gains In PPC

By , President at Hanapin Marketing

Many reports ignore net gains by presenting data in some variation of the format:     This table does a decent job of showing performance (of course there would be more metrics like CPC and conversion rate) but it doesn’t make it very clear what the cost of the change in performance was. By that I mean, what were the…
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