Advanced PPC Strategies

Once, you’ve completed your PPC exams you are truly one step beyond the skill level of an intermediate PPC manager. You really do know what you are doing!

Now the real challenge lays ahead. Can you customize your bid management strategies to mobile or e-commerce? Can you take advantage of dynamic remarketing and use automated bid management tools to simultaneously manage campaigns across multiple channels, including Facebook, YouTube, Twitter and LinkedIn? Now’s the time to take advantage of all the most powerful account features available to you from AdWords Editor to scripts and multi-channel analytics. Use this section to start conducting some serious PPC experiments!

How Effective Is Your Ecommerce Campaign?

By , Communications Manager at Hanapin Marketing

Are you getting the most bang for your buck? PPC management for ecommerce campaigns tests the skills and bidding strategies of even the most seasoned expert. You may be thinking "my campaign is doing ok right now," but take a step back - Is it as effective as it can be? Is it efficient and structured in a way that…

Weekend Bidding Rules For Better Cost Per Acquisition

By , Associate Director of Paid Search at Hanapin Marketing

One of the biggest challenges of having a successful paid search program is keeping cost per acquisition at or better than goal. To keep cost per acquisition costs in line with expectations, there’s a myriad of tactics and strategies that can be tested. For instance, keyword bids can be adjusted en masse, negative keywords can be added to your account,…

Live Stream of New Flash Webinar @PPCHero Tomorrow!

By , Communications Manager at Hanapin Marketing

Live @PPCHero with @Amanda_WestBook: What's the value of segmenting by match type at the campaign level? Join the live stream on PPC Hero's twitter page (@PPCHero) tomorrow, Wednesday, July 29th at 1:30pm EST for a Flash webinar on segmenting by match type. Senior Account Manager at Hanapin Marketing and frequent Hero Conf speaker, Amanda West-Bookwalter will give you the lowdown…

[New Whitepaper!] Winning at Your Ecommerce PPC: 5 Strategies To Beat Out Your Competition

By , Communications Manager at Hanapin Marketing

Ecommerce is one of the most dynamic areas in PPC. The ability to tie revenue back to conversions and clicks provides immediate satisfaction on your efforts, in comparison to lead generation. Despite all the available data, it’s easy to forget you are directly facing off against others. Competitors are at every corner, waiting to outbid you, outrank you, and ultimately,…

How We Quickly And Profitably Ramped Up Spend

By , Associate Director of Paid Search at Hanapin Marketing

In November 2014, the client I manage presented me with a very difficult challenge. They needed to increase paid search spend an additional $100K over the amount they originally budgeted for. What made this challenge even more difficult was the timing. The increased budget request was made on day 7 of the month, which meant a new strategy had to…

Top Ten Paid Social Media Advertising Hacks of All Time [New Webinar!]

By , Founder and CTO at Wordstream

  This year, marketers worldwide will spend a whopping $23.68 billion on paid media to reach social network users… and I bet you’re one of them! Paid social has literally exploded recently; just a few short years ago, you probably thought you using Facebook and Twitter organically to somehow get noticed was going to be viable in the long term…

Get More Bang For Your Buck – 6 Ways To Use Google Analytics for Ecommerce

By , Account Analyst at Hanapin Marketing

Running an ecommerce PPC account, as you would imagine, can be quite different than running a lead generation account. In these instances, we are particularly interested in what the user is doing on the site, which products they’re looking at, and what they are purchasing. In this post, we'll review 6 ways you can make use of Google Analytics in…

One Way To Become A Remarketing Jedi: Use the Analytics Force

By , Account Manager at Hanapin Marketing

Generally speaking, your remarketing audience is going to be pretty qualified. They came to your site after all, right?   Well, you’re not wrong, but it’s easy to improve on this notion of pre-qualifying. We're going to remarket with an approach easily compared to the way in which Luke Skywalker approaches the systematic demise of the Empire.   First, use…

One Excel Trick To Nail Your Budget Projections

By , Account Manager at Hanapin Marketing

As a PPC account manager, the most critical eye— Sauron’s eye— is often cast on your ability to analyze and optimize; to study data and extract actionable insights that make the top line metrics like cost per click, cost per acquisition, or return on ad spend, trend towards a marketing goal.   With these types of demands, and the pressure…