The Top 10 PPC Hero Posts of 2013
December 31, 2013
2013 was kind of crazy. With the introduction of Google’s Enhanced Campaigns, the continued ascendance of Google Shopping/PLAs as an all-important factor in today’s digital strategy, and a steady stream of new features implemented across Google/Bing/who knows where else, we had plenty to talk about all year long. Luckily for us, more than a few of you out there were interested in reading about it, too!
With 2013 drawing to a close, it feels appropriate to take a look back at some of our best and most popular posts of 2013. It’s been a banner year here at PPC Hero, due in no small part to the work of the authors showcased below. So, without further ado…
#1. What is Considered A ‘Good’ CTR? June 12, 2013, by Kayla Kurtz
Our most popular post of 2013 – here Kayla asks the age old question: is your Click-Through Rate good enough? And how can you tell? It’s a pretty compelling post, so if you haven’t already read it, you’ve still got time before the ball drops tonight.
#2. The Total Guide To Product Listing Ads: Part 1, Setting Up Your Data Feed April 2, 2013, by Amanda West-Bookwalter
Tips and information on Product Listing Ads were in high demand throughout all of 2013, and this series spearheaded by Amanda West-Bookwalter was the answer – providing a practical, step-by-step process for you to get your own PLAs up and running with minimal technical issues.
I’m not going to spoil the rest of this list for you, but get used to seeing entries from this series.
#4. 3 Easy AdWords Scripts to Analyze Your Account: Part 1 January 24, 2013, by Eric Couch
This post, by yours truly, kicked off a running theme of 2013 – a big discussion on the value of AdWords Scripts and all the neat things they can do, while touching on the some of the bigger issues of automation in PPC.
#6. Tools to Analyze Your PPC Competition March 28, 2013, by Kayla Kurtz
Another post from Kayla, this is a breakdown of several tools you can use for competitive research – along with some helpful tips on the best ways to make use of this mountain of data.
#7. 6 Cool New Advertising Options In Google AdWords July 25, 2013, by Sam Owen
This mammoth post from Sam Owen breaks down several AdWords features that were released this past summer. Some had been floating around in a beta state for awhile, others totally came out of the blue – but Sam was on point, breaking down Remarketing Lists for Search, Affinity Audiences, Simiar Users, and more.
#8. A Detailed Look at Google’s New Enhanced Sitelinks February 4, 2013, by Sam Owen
Coming hot on the heels of the Enhanced Campaigns announcement, Sam was on point again with a step-by-step walkthrough of how to implement the new Enhanced Sitelinks. Granted, they didn’t add *editor* support for this feature until about seven months later, but Google can’t be perfect all the time, right?
#9. What One Million Dollars In Spend Has Taught Us About Enhanced Campaigns May 22, 2013 by Jeff Allen
What list would be complete without an entry from Hanapin’s own President, Jeffrey Allen? This post hit like a wrecking ball, sharing some takeaways from our experiences with Enhanced Campaigns after dropping seven figure sums in to them.
I bet you thought we were through with this series. Let’s just say that it was a really great idea on Amanda’s part to put this one together.
This is just a small portion of the massive body of work put together by the writers of PPC Hero this year. I highly recommend you take a look and see what Amanda, Sam, Carrie, Cassie, Kayla, Jeff Allen, Jeff Baum, Secret Jake, and others put together in the year that was 2013. If you’ve got a favorite article you’d like to see get some respect, post it in the comments. Otherwise – thanks for reading, and Happy New Year!
Keynotes from Bing & Google + the Hero Conf Advanced Track
Where do you go to get the most relevant information in PPC, plus the opportunity to network with the best and brightest the industry has to offer? Why Hero Conf, of course.
3 Questions You Need To Answer Before Beginning Paid Advertising
So you’ve you decided you want to start PPC advertising, but now you are asking, “Where do I start?” We've listed and answered 3 questions you should be asking.
Road Trip - 5 Tips For Creating International Campaigns
International markets can add complexity to any account, but here are a few settings and opportunities to make your global ad strategy stand out in non-US markets.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Discover 3 Levels Of Geo Targeting For Beginners, Intermediates, & Experts
Setting geographic targets is day one. Whether it’s to exclude places you cannot sell or serve or to specifically target your primary customer base, the implementation of geo-targets is on the must-do list.
[New Webinar!] What You Need To Know About New AdWords Features
In this new live webinar, Hanapin Associate Director of Services Jeff Baum and Optmyzr’s CEO Frederick Vallaeys will walk you through the new AdWords tools and show how you can use them to optimize your accounts.
The Social Strategies You Need To Know For App Promotion
Create social strategies to promote app awareness and leverage geographic and demographic data reported by these platforms to refine audiences.
Guide the Industry and Take the 2016 State of PPC Survey!
Each year, Hanapin Marketing manages extensive research into the State of PPC Report, which provides a statistical breakdown of the digital ad industry and guides expectations.
What's In A Name? Building Powerful Product Titles For Ecommerce
Over the years, we've tested a variety of different product title alterations in hopes of finding the perfect title. Did we? Yes, and no. The fact of the matter is, it depends.
What Upgraded Bing URLs Mean For You
Bing is continuing its effort to catch up with Adwords. Upgraded URLs, which isolate tracking parameters from final URLs, are now available to Bing advertisers.
Where Does Your Hero Conf Dollar (or Pound) Go?
5 Common Excel Issues And How To Fix
Excel, while a fabulous tool for PPC, is not without its occasional hang-ups. In this post, we’ll go through some common problems, and how to fix them.
[New Whitepaper!] Guide to Google AdWords: Advanced Edition
In this whitepaper, you will gain a greater understanding of the distinction between e-commerce and lead generation PPC strategies, learn the effective use of Remarketing, how to utilize advanced segmentation for improved targeting, cross-device attribution, and how to use automated rules in your accounts.
Google Announces Controversial Updates To The Keyword Planner Tool
Google updated the AdWords Community on the state of the Keyword Planner tool and the response from several advertisers was quite dramatic.