Account expansion can be a tricky business. That’s why this week, we’re all about teaching you some of the ways you can make your accounts (and profits) grow. Last week, we wrote about best practices for long tail keywords. Today, we’re taking it one step further with an easy 4-step process to keyword research.
A great long tail keyword is one of the prized possessions in PPC. If you’ve found an awesome keyword that no one else is using, you can make a lot profit in running unopposed. But there’s a question I’ve always wondered: just how long should you let your keywords get?
Negative keywords are an essential part to any PPC campaign. Combing through Search Query Reports to exclude the irrelevant, poor-performing, and occasionally bizarre query is probably one of the highlights of my week.
I don’t know about you, but I’m still in recovery mode from Hero Conf 2013. It’s taken me roughly a week to collect my thoughts, but I’m finally ready to share some of the highlights I experienced on the front lines down …
There’s a hidden side to the Display Network that we don’t often talk about. Contextual Keywords, Topics, Placements, and Interest Categories are all common Display Network tricks these days. However, you probably aren’t aware of your other option when it comes …
If you still need to make the jump to Enhanced Campaigns, then you’ve got a few surprises in store. Specifically, there are some new wrinkles in the way that we now bid on Display campaigns. You’re already keenly aware of …
For today’s lesson, we’re going to start at the very beginning: structure. Before you write ads, generate keywords, segment ad groups, or build campaigns, you need to know how you’re going to structure your account. What works and what doesn’t?
Since I made the jump to Enhanced Campaigns, Mobile devices are now my highest-spending, highest-traffic device. I didn’t do it out of desire, mind you, but because of necessity. It made sense for several of our accounts to opt in …
Wrestling with Google Analytics can be a difficult proposition for any seasoned account manager, let alone you poor souls out there that are new to the platform. The data on display is so incredibly robust and the reporting options so …
There is so much going on in the world of PPC lately that we’re spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google’s new “Enhanced Campaigns” feature …
