PPC Hero's Top 10 Posts Of 2015

By Matt Umbro | @Matt_Umbro | Associate Director of Search

It’s been another exciting year in the paid search industry! From new features to ongoing strategy education, 2015 has been a fun year. We’re all excited for what 2016 will bring, but before we enter the new year, we’re going to take a look back at PPC Hero’s top 10 posts of 2015. Without further ado, here are the most popular posts of the year, starting with number 10.


10) 3 Hacks That Will Make You An Analytics Star


PPC and analytics go together like a horse and carriage. That’s why it’s so important to understand Google Analytics and how it helps to analyze your PPC data. In this post, Amanda West-Bookwalter shares 3 analytics hacks that will better inform your paid search efforts.


9) 6 Google Analytics Features You Need To Understand


The analytics trend continues as Rachael Law dives into 6 features that all PPC specialists need to understand. Among these features are custom segments, graph annotations, and remarketing lists.


8) The Greatest PPC Excel Function You’ve Never Heard Of


No top 10 list would be complete without an Excel post. Kevin Klein shares a formula that will better help you parse your data in order to find statistical relationships.


7) Here’s Why You Should Separate Match Types By Ad Group


Always a debate, Kirk Williams shared his view of why keyword match types should be separated by ad group. Where do you stand on this matter?


6) Amazon Text Ads Are Here – What Does It Mean For You?


In mid-2015, Amazon announced that Product Ads would be discontinued. In its place, a text ad program was created in a similar fashion to Google and Bing. However, just as soon as the feature was rolled out, Amazon retired it. We discussed the implications of Amazon Text Ads before the feature was sunsetted.


5) 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved


Another Google Analytics post makes the top 10. JD Prater shares 4 powerful hacks that Frank Underwood of House of Cards would endorse.


4) Know The Differences Between Facebook and Google Ads And When You Should Use Each


Facebook continues to evolve as an advertising platform. Contributor Joe Putnam speaks to the biggest difference between Facebook and Google and how each platform can be used.


3) Implement Bing Universal Event Tracking Or Be Left In The Dust


Bing Ads made news this year as the platform introduced a new code snippet to better track conversions and audiences. Cassie Oumedian shared all the details of UET and why advertisers should implement.


2) A Step-By-Step Introduction To Amazon Product Ads


It’s unfortunate that Amazon Product Ads were retired because both PPC specialists and readers alike had great interest for the platform. Kirk Williams wrote an in-depth guide about the platform with many examples.


1) The 2015 Google Analytics Exam And What You Need To Know


Continuing the trend of this top 10 list, an analytics post claimed the top spot. Carrie Albright wrote a detailed piece that examined the test and all of the specific entities. With this post being in the top spot, it further cements how much PPC specialists value the role of analytics.


Closing Thoughts


From all of us at Hanapin Marketing, we want to thank you for continuing to make PPC Hero the number one blog in the industry. We work hard to ensure only top quality posts go live that have actionable information. Happy new year to all and we’re looking forward to a great 2016!

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