Are you using the Conversion Optimizer in your Google AdWords account at the moment? It should be a really awesome tool that leads to much more efficient bid management, however it has always had one major drawback – only allowing …
Earlier in the week we posted on how to use Excel Solver to set your daily campaign budgets. For those of you who wanted to see the whole process in action we put together a video to clarify how to …
The best account managers know that effective PPC is all about strategy. Long-term data, ad testing, and copy refreshes take time and thoughtful examination. But here’s a secret: There are more than a few things you can do RIGHT NOW …
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Bruno Giosa is a paid search manager with Eotica in Brazil. Lately there is a lot of talk about search funnels, how do they work, how …
PPC is fun. While there are surely people that disagree with that assertion (namely, anyone to whom I’ve explained what I do for a living), we within the industry know better. There are cool things to talk about all the …
Every account inheritance situation is different and should be handled on a case-by-case basis; this is what I know. Whether you’re bringing the account on from an in-house or agency-managed situation, if the account has been on autopilot or actively …
Given the recent changes with Enhanced Campaigns that have rolled out in an optional fashion throughout Google AdWords accounts, I thought a quick tutorial on the basic bid modifier changes and how to apply them might be beneficial. There are …
With impression share reporting changing a bit this week, there’s no better time than now to revisit the ins and outs of the metric and how it works! Odds are pretty good that your PPC accounts are not reaching their …
With our last early bird discount-pricing deadline fast approaching (Friday, February 8th!), the PPC Hero team wants to make sure you know all the facts about what to expect when it comes to the workshop portion of Hero Conf. For …
The PPC landscape continues to evolve and change each and every day. With this change comes the relentless need to stay ahead of the game. However, I’ve found it to be surprisingly difficult when it comes to advertising on …
