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Whether you are just starting in the PPC industry or have been in it for years, check out our posts on everyday and advanced PPC topics.

Google AdWords Introduces Structured Snippet Extensions

By , Production Specialist

Google AdWords introduced dynamic structured snippets earlier this year, and over those past few months advertisers have been seeing success utilizing the feature. This automated ad extension gives your customers a better sense of the content on your website before they click on your ad. The information that automatically appears for your ad’s snippets reflects categories of the content found…

Solidify Your Ecommerce Remarketing Strategy With Google Analytics

By , Account Analyst at Hanapin Marketing

Sure, you’re running general remarketing (you ARE, right?!) but what about more specific remarketing strategies?   Most, if not all, accounts are using the generic “remarket to all visitors” strategy, but we’re missing out on some great opportunity to get more granular with our targeting, thus making it more likely that users will convert.   For ecommerce accounts in particular,…

The One Metric We All Should Be Using in Our Bidding Strategies

By , Account Manager at Hanapin Marketing

Back in April, I wrote a post on why top v other bidding methods are better than using average position. This article stated that using impression share when changing bids is extremely important and average position does not take impression share into account. I ended this article by hinting that a formula was in the works on how to bid…

Tips For Passing Google’s Mobile Certification Exam

By , Senior Account Manager at Hanapin Marketing

Even though it’s been “The Year of Mobile” for about five years now, there is finally an AdWords certification exam that tests our knowledge and allows us to tout ourselves as mobile advertising experts to anyone who will listen. As a recent addition to Google’s menu of available exams, you might be thinking about adding another feather in your cap…

PPC & Local Service Area Businesses – A Perfect Fit

By , President, Neptune Moon, LLC

Marketing a local service business used to be a lot less complicated. In the old days, you could just put an ad in the Yellow Pages, put some flyers on mailboxes in target neighborhoods and rely on word of mouth referrals. Fast-forward to today’s landscape and it seems like it keeps getting harder and harder for local businesses to get…

7 Must Have Reports To Create In AdWords Report Editor

By , Senior Account Manager at Hanapin Marketing

Your PPC dreams have finally come true – data visualization is now available in the AdWords Report Editor! You now have the ability create your very own data masterpiece by dragging and dropping data to create pivot tables, graphs and charts directly in the AdWords interface.   Last week AdWords announced the release of the AdWords Report Editor that will…

5 Rules Of Data Visualization

By , Account Analyst at Hanapin Marketing

In most PPC account management or analysis roles, a huge part of the job is looking at the data and turning it into something easily understood. Someone who isn’t a PPC expert should be able to get some key takeaways from reports. As you would imagine, charts and graphs are a large part of this reporting. Unfortunately, it’s easy to…

The Impact Of Google’s July 2015 Quality Score Change

By , CEO, Optmyzr

On July 28th, Google announced in a post on G+ that they are changing how Quality Score is calculated for new keywords.   The most significant part of the change is that keywords without traffic will now, by default, receive a score of 6, and Average for the three components of Quality Score. Once keywords gather enough impressions, scores will…

Amazon Text Ads Are Here – What Does It Mean For You?

By , Senior Account Manager, Community

In a surprising move last week, Amazon announced that Product Ads would be discontinued effective this October 31st. The actual announcement is only viewable to those who have Seller Accounts, however, here is a screenshot of the messaging.     The move is surprising since many merchants are seeing good results from Product Ads. Merchants can show their ads on…

Reviewing The Latest Bing Ads Enhancements

By , Production Specialist

Bing Ads is constantly rolling out new features based on customer feedback and also to keep up with Google AdWords enhancements. It can be difficult to keep track of all the new features so here are the newest ones available.   New Accounts And Billing Features   Account and billing management isn't something you should have to spend a lot…