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Whether you are just starting in the PPC industry or have been in it for years, check out our posts on everyday and advanced PPC topics.

Top 3 CRO Test Ideas For E-Commerce Clients

By , CRO Manager

Conversion Rate Optimization (CRO) might seem a bit overwhelming when you’re looking at an entire e-commerce website. Where should you focus your testing efforts and how do you decide what to test first? There are so many opportunities because of the variety of pages to choose from, including the:   Homepage Category pages Product pages Shopping cart page Checkout process…

A Script For Identifying Ad Groups That Lack Sitelink Impressions

By , CEO, Optmyzr

We all know by now that ad extensions in AdWords are an extremely effective way to boost our CTR. They’re easy to set up, don’t cost anything extra, and according to Google, sitelinks can boost the CTR of ads for non-brand searches by 10-20% and for branded search by up to 50%. Unfortunately, AdWords doesn’t make it very easy to…

All That Glitters Isn’t PPC Gold

By , Sr. Production Specialist

I have been in the PPC industry just long enough to realize that we are entering the Golden Age of digital advertising. Social platforms are allowing us to interact with consumers in a whole new way. Programmatic gets ads in front of specific audiences like never before. Bing and Google constantly change the ball game for us. You and I,…

Secrets Of The Interview Process: My Pet Peeves

By , Associate Director of Paid Search at Hanapin Marketing

Editor's Note: This week on PPC Hero, we'll be writing about the interview process and how to find the right candidates. Some posts will be highly specific to PPC roles while others will be general hiring tips. Make sure to tweet us your comments @ppchero. Jeff Baum begins the week with a look at his pet peeves when interviewing candidates.…

How To View AdWords Data In Google Analytics

By , Account Manager at Hanapin Marketing

Connecting your AdWords and Google Analytics accounts is not required, but there are several reasons why you should consider linking them today. It is true that some of the data inside Analytics is the same as the data showing in AdWords. However, Analytics is a truly powerful and robust platform that will allow you to gain additional insight into what…

The Pinner Journey: Mapping The Path To Purchase

By , Senior Account Manager, Training

Did you know 87% of Pinners reported that Pinterest helped them decide what to purchase (Millward Brown)? Which is what makes Pinterest such an attractive platform for marketers. It has the unique ability to influence future purchases.   This may explain why Pinterest saw such tremendous gains with advertisers in 2015. Here’s what the growth pattern looked like.     Moreover, I…

Take Our Version Of The AdWords Fundamentals Exam

By , Senior Account Manager, Community

For many years, Google has required that advertisers complete the Fundamentals exam in order to become AdWords certified. However, one of the common concerns is that the exam isn't always up to date.   Fear not PPC Heroes, as we've created our own version of the exam for you to test your knowledge! For brevity sake, our exam is only 50…

4 Simple Tips For Better Client Communication

By , Senior Client Services Manager at Hanapin Marketing

I’m sure you’ve heard the saying that relationships make the world go around. This statement is no different in regards to PPC. In fact, relationships can make or break a PPC engagement. Communication is the number one thing that can break down relationships in a hurry. Follow these 4 tips and you’ll be communicating like a pro in no time,…

How The Zodiac Affects Your PPC Life

By , Account Manager at Hanapin Marketing

Welcome to the PPC Zodiac. This is your guide to the stars and their celestial effects on your everyday choices in paid search and what tools you should be using for optimal PPC domination. From an early age, I was blessed with knowledge of PPC Astrology, which was an utterly useless talent to possess until today. Let me explain how…