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Whether you are just starting in the PPC industry or have been in it for years, check out our posts on everyday and advanced PPC topics.

Everything You Need To Know About PPC Conversion Tracking

By , Senior Account Manager at Hanapin Marketing

Conversions are one of the most powerful metrics PPC advertisers have when it comes to determining the success of their digital advertising programs. However, no two platforms seem to track conversions the same.   The only way to combat this issue is to fully understand how each platform tracks conversions and then use this knowledge to optimize your PPC programs…

Getting A Job In PPC: Some Great Resources For Expanding Your Knowledge

By ,

The past two weeks we have discussed the process of landing a job in PPC. The recommendations, advice, and insight came from my experience over the course of 8 years building PPC teams.   If you would like to get caught up with this series, you can start with part 1, where we discuss how to get noticed by hiring managers.…

Are You Ready To Go Back To School?

By , Account Manager at Hanapin Marketing

I went to elementary school in the 90s. To me, going back to school meant trying to talk my mom into Lisa Frank notebooks rather than the boring college rule blue.     In 2015, as a PPC specialist, back-to-school shopping now means revenue and return-on-ad-spend. However, this year is turning out tougher than expected for commerce. Once considered the…

Beginner Excel: 10 Must-Haves for PPC Newbies

By , Senior Account Manager at Hanapin Marketing

I’ve said it before and I’ll say it again: PPC enthusiasts are often Excel nerds . But if you’re just starting off down the road of mass data analysis, Microsoft Excel can be a little daunting. The secret is that once you know a handful of tricks, it become pretty easy to figure out how to make Excel work for…

Transform Your PPC Landing Page Forms

By , CEO of Nerds Do It Better

  You are running a lead generation campaign, at least in theory.   What you are actually running is just a campaign, because the leads are not coming in. You continue to pay for users to click on the ads and the users continue to leave your landing page without submitting their information.   This is not a good situation.…

5 Ways PPC Accounts Are Like Toddlers

By , Senior Account Manager at Hanapin Marketing

Sitting down to write a blog today, I felt totally frazzled and unable to focus on any of the amazing account work I've been doing or any of the cool features that have been released lately. Of course I'm an over-analyzer, so I thought about what the contributing factors to this could be. Have I eaten too much junk food…

Landing Your PPC Dream Job: Nailing The Interview Process

By ,

This post is the second part of a series of posts on how to get hired for a job in PPC and draws on my experience as an agency owner and marketing educator. View the first post: Getting Noticed by Hiring Managers.   If getting your resume noticed is half of the battle, then the other half is nailing the interview process…

Tricks For Running AdWords Scripts In Multiple Accounts

By , CEO, Optmyzr

In theory, AdWords Scripts can be a big time saver by automating tedious optimizations like maintaining an alpha-beta account structure and SKAGs, or running complex reports like those that calculate account level Quality Score. But what I found in practice when using Scripts is that any time saved can easily be eaten up by the tasks involved with maintaining the code…

Calculating Expected Lag Revenue

By , Account Manager at Hanapin Marketing

Don't count your chickens before they hatch. Usually, people tend to count on something before it happens, or they "count their chickens before they hatch." In paid search we do the opposite. Our phrase needs to be "Don't optimize before all your revenue is counted." But most accounts have lagging revenue and at the same time we need to optimize…