Mobile PPC campaigns for E-commerce businesses are a must in today’s technological age. Our society cannot live 30 seconds without checking something on their smart phone, so why not capture this large segment of shoppers while they are on the go? This article covers best practices and some really amazing stats that will convince you that your business cannot wait another 30 seconds before jumping on the mobile bandwagon!
Archive for the ‘How To’ Category
In these posts, we don’t just tell you what to do but show you how to do it in your PPC campaigns!
How to Better Optimize for Mobile Lead Generation
Mobile PPC has been making huge strides in the last year and continues to gain popularity with an ever-increasing volume of Internet searches coming from mobile devices. We know there are certain optimizations necessary to make mobile traffic work and convert for you in the PPC world, but what can be done specifically for lead generation purposes? Well, let’s talk about it!
Segmenting Mobile Traffic …
Every Little Thing We Do Is Magic! – PPC Love Wrap Up
February 12th, 2012 | Kayla Kurtz | Advanced PPC Strategies, Analytics, Basic PPC Strategies, Google AdWords, How To, Negative Keywords
Isn’t love a pain? We promised we would help you show some love to your PPC accounts with this month’s series and all the TLC advice has been delivered! Our topics covered increasing CTR, uploading negatives in a less-than-friendly Bing interface, merging your Analytics and AdWords data and how to persevere against low revenue numbers when you’re bringing it home on the PPC metric side.
Hopelessly Devoted to Revenue: A PPC Love Story
February’s PPC Hero series has been dedicated to helping you relieve particular pain points in your PPC accounts with a little TLC. To wrap-up the series, I’ll tell you a very tragic story of love gone wrong. The story is this: PPC metrics in my ecommerce account are skyrocketing and performance has increased on every data point (CTR, conversion rate, average CPC, etc.), but my key performance indicator (revenue) is nose-diving.
Let’s Stay Together: Merging AdWords & Analytics Reporting
"Let stay together, baby."
In today’s post, which is our third installment of this week’s PPC Love Series, I will be telling a tattered tale of heartbreak that has occurred over trying to use AdWords and Anlytics reporting separately for eCommerce clients. Fortunately this story has a happy ending, one that would keep Cupid himself aflutter. In the words of …
Love Me Tender: Uploading Negatives Into Bing
Have a love/hate relationship with the adCenter editor? Us too. Read about how you can make up after a break up and your account will be better for it! Today’s series post is about uploading negatives in bulk in a couple of really simple steps.
Kick Start Our Hearts, PPC…
February 3rd, 2012 | Felicia Coover | How To
Ever have a broken heart? Most PPC managers have… but we can help you mend that broken heart and pick up the pieces. Our February PPC Hero series will take you through some sticky account situations and help you get back in the game. So march on PPC Lovers, because We Will Always Love You!
PPC & Time Management: A Make-It-Better Checklist
With the first month of the New Year nearly behind us, it’s time to reflect. Take a look at your to-do list for the month. Have you gotten everything done? I’ll bet not! Guess what? That’s ok! We’re all human and we’re certainly not perfect. You may even intend to knock a few more things off your list before the month comes to a complete close and I encourage you to keep working at it, but I’m also here to …
Easier with Editor: AdWords Campaign Experiments
January 19th, 2012 | Kayla Kurtz | Advanced PPC Strategies, Experiments & Testing, Google AdWords, How To
With as many tasks as PPC account managers are required to balance on their plates, the addition of AdWords Campaign Experiments (ACE) to the AdWords interface in 2010 was welcomed with open arms from many. This feature allows account managers to determine testing parameters and apply them to a given campaign’s elements in order to optimize performance in a controlled and targeted way. Recently, however, this process became just a little simpler with the addition of supported experimental edit …
Ad Testing Made Easy: Series Wrap Up
January 13th, 2012 | Sarah | Ad Texts, Advanced PPC Strategies, Basic PPC Strategies, Experiments & Testing, How To
Thanks for joining us on another week-long series here on PPC Hero! Hopefully after this week you are ready to start thinking about implementing ad testing in your own accounts, or maybe you’ve already decided to jump in. (Hey, we can hope, right?)
Here’s a recap of all the posts we covered this week for quick reference if you need it:
