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Whether you are just starting in the PPC industry or have been in it for years, check out our posts on everyday and advanced PPC topics.

Top 3 Bing Ads Improvements That Have Happened This Month

By , Production Specialist

In case you haven't been following, Bing Ads has released new features throughout the month of May. Today's post will cover the top 3 improvements.   1) Bing UET Tag Helper   A troubleshooting Chrome extension can now quickly check if Universal Event Tracking (UET) tags are set up correctly without having to wait for validation in the UI. To help…

Easy-To-Build Pivot Tables For Quick SQRs

By , Production Associate at Hanapin Marketing

Search Query Reports (SQRs) can be overwhelming. Downloading all of your keywords and scouring through the data associated with EVERY word in the hopes of stumbling upon one or two significant findings that MIGHT incrementally improve your account seems:   Overwhelming - because where do you start? Not worth the time. How often are you really going to find something…

How To Get Stellar Results From Facebook And Instagram Remarketing

By ,

I am quite sure some PPC specialists are not fully utilizing the Facebook and Instagram advertising platform.   A few weeks ago, I had a meeting with one of my clients to ascertain the progress of business. For clarity, I do manage his AdWords account and his company is one of the top retailers in his sector. The client was…

How To Pitch Winning Paid Search Initiatives

By , Senior Client Services Manager at Hanapin Marketing

Pitching initiatives to clients is something anyone who has ever managed a PPC account has done. Initiatives are an important way to grow an account but they also serve as a way to show your clients you are on the cutting edge of PPC. How successful you actually are in getting your clients to move forward with initiatives is another…

How To Evaluate AdWords Quality Score Factors In Bulk

By , Senior Account Analyst at Hanapin Marketing

AdWords Quality Score is an important component of your ad rank. Your overall score has always been simple to pull but checking the individual factors was painful. You could only access these factors through tool tips making it impractical to view at a scale.   AdWords recently added the three major factors to the API reports, meaning you can access these…

6 Strategies For Targeting Followers With Twitter Ads

By , Senior Account Manager, Training

Every day, millions of people log into Twitter to discover what’s happening around the world. Whether they’re sifting through headlines, engaging with their community or sharing pertinent news, Twitter is a tailored newsfeed for finding the latest news and content you want to read.   Did you know that on average:   9,100 tweets are sent every second (cool visualization)…

Re-Engage Existing Customers Through Facebook Remarketing

By , Account Analyst at Hanapin Marketing

For all the praise Facebook gets for being great at generating awareness and introducing your brand to new audiences, it can be equally good at re-engaging existing customers. After all, keeping existing customers is often far less expensive than trying to acquire new ones and your most committed customers can be some of your best supporters.   They’re also more…

Summertime Sadness – How To Adjust For Seasonality In PPC

By , Account Analyst at Hanapin Marketing

As we approach the summer months, many businesses are either ramping up or pulling back on PPC and other marketing efforts. It is crucial that as the agency, we fully understand seasonality and the underlying business cycles that drive these decisions. This insight helps us determine strategy and tactics to get the highest impact possible out of paid efforts. Today,…