How To

Whether you are just starting in the PPC industry or have been in it for years, check out our posts on everyday and advanced PPC topics.

How To Use Multi-Channel Funnels To Improve Your PPC

By , Associate Director of Paid Search at Hanapin Marketing

A successful digital marketing program is based upon a solid understanding of how individual channels interact with each other. Therefore, paid search must be looked at holistically as well. Simply measuring performance in a silo-based solely on direct performance undercuts the full value of PPC. Failure to understand paid search’s contribution to the entire digital marketing program could result in…

How To Find Your Competitors’ Bidding Schedule

By , Account Manager at Hanapin Marketing

Over the last few months, I've written articles on how to best visualize who your true top competitors are by finding rank above share to estimate who is showing above your ad or pushing you out of auctions.   When digging into Auction Insights in the AdWords interface (Details > Auction Insights) you are able to utilize segments, with time…

Making A Commitment To Our Community

By , Client Services Manager at Hanapin Marketing

“If I could call this anything, it would be meat confetti.”   I can safely say it was one of the weirder sentences I have ever said on a Tuesday afternoon, but then again I have a strange sense of humour. At a time in the day when I should have been updating a weekly report, or having a water…

Amazing Automated PPC Rules You Must Use

By , Account Manager at Hanapin Marketing

Google and Bing allow you to create automatic rules that can run at scheduled times to make your PPC life easier. You are able to make changes to ad status, bids, budget, keywords, and more. These automated rules can help you save time and money and help you achieve account goals. For the purpose of this post, we're going to…

Tell Me Where It Hurts – A Quick Diagnosis Tool for Ailing Accounts

By , Sr. Production Specialist

Every so often, an account lands in your lap and you just don’t know where to begin. Performance might be in a downturn and what is converting is coming at a high cost. You want to dive in and start optimizing, but how can you decide what to focus on first? By combining a couple of simple reports, you can…

10 Visual AdWords Reports You Should Be Using

By , Senior Paid Search Marketing Manager at Clearlink

As data analysts, we often overlook the value of visualizing our PPC data. Lucky for us, the AdWords Report Editor has made data visualization easier than ever. This handy tool allows your average PPC analyst to become an everyday Bob Ross of data visualization. Custom graphs and charts are an extremely useful problem-solving tool and continue to guide our AdWords…

3 Reasons Not To Run Facebook Ads

By , Senior Account Manager, Training

Are you running Facebook Ads? Are you happy with your results? Do you struggle to measure their impact and return on investment?   A lot of advertisers are growing frustrated with their Facebook results due to a lack of an overall Facebook marketing strategy.   In this article, you’ll discover three reasons not to run Facebook Ads until you have…

How To Determine Your Next CRO Test – Part 2

By , CRO Manager

Last month, we discussed the struggles with determining your next conversion rate optimization (CRO) test. If you missed it, see Part 1 where we covered Google Analytics, AdWords, and heat mapping.   This month, we’ll take a look at a few more factors that will help you determine your next test, including:   Video recordings Usability testing Multiple tests &…

How To Evaluate Your Ad Extensions

By , Senior Account Analyst at Hanapin Marketing

Ad extensions are touted as an important component of any PPC account. The AdWords system even rates your ads based on the use of ad extensions. Beyond the “use them or suffer” reasoning, extensions offer a great way to differentiate your ads or are simply a way to take up more real estate in the search results.   Despite their…

Native Video Comes To Yahoo

By , Senior Account Manager at Hanapin Marketing

By now, you’ve probably heard a thing or two about native advertising. Perhaps some of you have even dabbled with it. For those who might be new, native advertising seeks to seamlessly place your ad within the context of a web site’s content. It seeks to keep users within their experience as they present your ad.   Native is different…