How To

In these posts, we don’t just tell you what to do but show you how to do it in your PPC campaigns!


Bullseye_FeaturedImage

Your Remarketing Hit List: 10 Tips Worth Repeating [Webinar Recording]

Remarketing allows you to follow users who’ve previously visited your website as they browse the Web. It continues to be a powerful tool that can help you connect with previous site visitors and drive conversions at low CPAs. However, the …

redhanded

How to Catch an Affiliate Red-Handed in PPC

It’s important to understand that in PPC, you’re often part of a bigger picture than you realize. Whether in-house or agency, there are many moving parts– external non-Google display buys, social networking, old media advertising, SEO, webinars… the list is …

PileofMoney_FeaturedImage

Keep Your Company’s PPC Spend In Check [Webinar Recording]

Budget, goals, results….as someone responsible for your company’s (or department’s) bottom line, those terms go through your mind constantly. Are we spending too much in that area? How can I increase revenue? Should we be doing something differently? Are we …

Bid simulator columns in AdWords

See the Future of Your Bids With AdWords’ New Bid Simulator Columns

Earlier last week AdWords announced on Google+ that they had launched a shiny set of new columns for our keyword report tabs. These columns are designed to give us quick access to the bid simulator data that was previously only …

Gladiatrix derrotada

#ThinkPPC Webinar – PPC Gladiators: The Battle for Power in a Crowded Marketing Landscape [Webinar Recording]

Stretching the marketing dollar can be a daily battle and with the continuous tussle for PPC in particular, you’ve probably had your share of challenging issues and questions. How do you prioritize your marketing dollars? When should you think about …

5LawsImage

Be Even More Liked With This Guide: The Five Laws of Great Social Ads

PPC marketers aren’t the only ones who are often tempted to conclude “if this strategy worked over here, it should work just as well over there,” but we might be the ones who need to be most skeptical of that …

Gladiatrix derrotada

#ThinkPPC – PPC Gladiators: The Battle for Power in a Crowded Marketing Landscape [New Webinar]

Stretching the marketing dollar can be a daily battle and with the continuous tussle for PPC in particular, you’ve probably had your share of challenging issues and questions. How do you prioritize your marketing dollars? When should you think about …

PPC Daily Spend Chart Example

Statistical Significance? Who Needs It? (Hint: YOU Do!)

We talk about testing. A lot. We talk about testing so much, you might think that all you need to do is simply create a test and you’ll be a PPC Hero yourself! Today we’re going to clarify how statistical …

The_two_bridges

How to Structure Your Ad Budget to Include Social [Webinar Recording]

At some point, after being highly successful with your regular search advertising, you’re going to want to expand your efforts into new territories. Social media advertising can be a great way to go; you can target potential customers demographically and …

The_two_bridges

How to Structure Your Ad Budget to Include Social [New Webinar]

At some point, after being highly successful with your regular search advertising, you’re going to want to expand your efforts into new territories. Social media advertising can be a great way to go; you can target potential customers demographically and …