How To

Whether you are just starting in the PPC industry or have been in it for years, check out our posts on everyday and advanced PPC topics.

Turn Yourself Into A PPC Time Management Machine With These 4 Techniques

By , Senior Account Manager at Hanapin Marketing

About a year ago, I made the shift from in-house PPC to agency. With 10+ years of in-house experience, I knew that agency life was going to be a big change for me, with the biggest change having to manage a roster of different clients. Now I like variety as much as the next person, but sometimes agency life can…

PPC Facepalm: 7 Reasons Your Ads Aren’t Working

By , Senior Account Manager at Hanapin Marketing

Although Paid Search advertising is something that can be learned over time, there are always areas of performance that need further guidance. One example of this is your ad copy. Now, we’ve given you example after example of why to test, what to test, and all the elements of ad copy that you need to utilize in your PPC account.…

Keep Calm And Upgrade Your AdWords URLs

By , Senior Account Manager at Hanapin Marketing

You may be officially freaking out that the AdWords upgraded URL updates are force migrating in less than a week. If you didn't know that, I'll give you a moment to lose it.     Breathe into a paper bag, and get it together! I promise it's not hard to upgrade, and there's a strong chance you may not have to even…

Supercharge Your Keyword Research With 5 Bing Ads Intelligence Hacks

By , Account Manager at Bing Ads

We have a special post for you today as former Hanapin employee and current Bing Ads Account Manager, Eric Couch, shares his thoughts on Bing Ads Intelligence.   Keyword research is hard. And for many PPC managers out there (myself included, until recently), it’s still a painfully primitive process. I can’t even begin to tell you how many keyword lists I’ve…

Let’s Get That Ad Test Started Now!

By , Senior Account Manager at Hanapin Marketing

Ad testing is a topic that comes up quite frequently in the PPC world and, quite frankly, years ago it used to make me cringe! Don’t get me wrong. Ad testing is not only a great practice for your accounts – it’s also a necessary task. Imagine a brand that ran the same TV commercial year after year without ever…