How Storytelling can Up your PPC Reports
Learn how to use storytelling to increase the effectiveness of your PPC reports. Start streamlining PPC reporting and save time!
Getting searchers to click on your ad is really only half the battle, because you don’t want to lose them as soon as they reach your landing page. This post from Search Engine Land shows how you can use Google Analytics bounce rate metrics to help identify the landing pages that are associated with your keywords, and optimize them.
As part of the “PPC Academy” series, Search Engine Land reminds us to utilize web analytics to get hints on how users are finding you and what keywords you should be using. Your website’s own search engine could prove to be a goldmine for keywords.
Working on your list of keywords, new ads and all the optimizations in between? I think it’s often easy to forget that you’re actually having a dialogue with who you’re marketing to. So be fun, original and even daring. Of course there are the top 10 lists of proven tips that guarantee your conversion rate… just add an exclamation point to your call to action! However if you’d like to run a real PPC campaign, one that’s engaging, and covers new ground no one’s ever thought of before, try speaking your customer’s language.
Search Engine Watch has a fun-titled post this week called, Paid Search Freakonomics: Finding and Ostracizing Losers. The post looks at ways you can pick out the winners and losers in your campaigns. Some of the tip topics include: internal benchmarks, comparing to potential performance, asking what’s changed, and spotting trends.
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The deadline for speaker pitches to Hero Conf Los Angeles is midnight Friday, December 2. If that's enough to remind you to get writing, then head on over and pitch now!
Managing PPC accounts can be overwhelming. Get tips on how to prioritize your PPC to-do list and manage your time wisely.
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Despite the launch of holiday songs in October, the majority of shoppers will not complete their lists until mid-December. To go beyond, over 30% of those shoppers will continue up until Christmas Eve. For digital marketers, this provides just enough time to double down on...
Don't think: "what would be the easiest way to look at our data", think: "what makes the most sense per each type of advertising" when deciding on goals for different areas of your account. Learn more on how to think through goals!
It's alright. We completely forgive you for missing our Cyber Monday sale on tickets to the biggest, the baddest, the most PPCest conference out there. If you're like the typical PPCer, you had a pretty full plate of your own client sales to run yesterday.