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PPC News Roundup for February 6, 2009

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Happy Friday everyone! I’m taking a road trip up to Chicago this weekend to catch up with a bunch of old college buddies. I’m pretty excited … Plus, it’s not going to be -3 degrees outside, at least not for the foreseeable future. Here is this week’s roundup.

  • Gordon Choi offers up some tips for 2009 SEM. Short and sweet, focusing on PPC. And don’t we all love PPC?
  • Watco? Wilco? Beuller? Oh, yea, WATCO. An acronym for ‘What Are They Clicking On?’. We’re talking about landing pages here, if I lost you somewhere, courtesy of the folks at ION Interactive. WATCO should help you figure out what you’re trying to do with your landing pages.
  • Google tell us how to do more with less. I don’t know about you guys, but I usually give a listen when they offer up a 3-part blog series. Theres also a ton of other resources themed around this subject linked from the blog.
  • Avinash Kaushik gives us an answer to “How do I measure the value of upper funnel keywords?”. This goes into great detail and gives you a nice strategy to consider.
  • Man, if only we could use 26 characters for our AdWords headlines … Wait, what? Blogation has seen it. Do want!

About the Author

Pete

I am currently in Graduate School here at Indiana University specializing in a Master of Information Science. I will be finished in May '09 and am looking forward to beginning my career. In the meantime, I am interning here at Hanapin Marketing and have had the pleasure of joining the PPC Hero team. I attended Pat East's Search Engine Marketing Workshop this summer, and have since started working with the Hanapin and PPC team.
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