PPC News Roundup for February 6, 2009

Happy Friday everyone! I’m taking a road trip up to Chicago this weekend to catch up with a bunch of old college buddies. I’m pretty excited … Plus, it’s not going to be -3 degrees outside, at least not for the foreseeable future. Here is this week’s roundup.

  • Gordon Choi offers up some tips for 2009 SEM. Short and sweet, focusing on PPC. And don’t we all love PPC?
  • Watco? Wilco? Beuller? Oh, yea, WATCO. An acronym for ‘What Are They Clicking On?’. We’re talking about landing pages here, if I lost you somewhere, courtesy of the folks at ION Interactive. WATCO should help you figure out what you’re trying to do with your landing pages.
  • Google tell us how to do more with less. I don’t know about you guys, but I usually give a listen when they offer up a 3-part blog series. Theres also a ton of other resources themed around this subject linked from the blog.
  • Avinash Kaushik gives us an answer to “How do I measure the value of upper funnel keywords?”. This goes into great detail and gives you a nice strategy to consider.
  • Man, if only we could use 26 characters for our AdWords headlines … Wait, what? Blogation has seen it. Do want!

Master List of the Best Ad Tech Platforms for PPC

The ambiguity of knowing what PPC platforms are available for your marketing can be overwhelming. We want to be a valuable resource to you in every step of your PPC marketing process, so we've put together a master list featuring the best of the best...

Our PPC Training is Not for the Weak-Minded

Our goal as an industry leading agency and the host of Hero Conf is to make you better. To make learning about PPC and getting better at your job not only easy, but fun and entertaining. Check out 5 sessions we are most excited to...