PPC News Roundup for January 16, 2009

Happy Friday everyone! We’re having a heat wave here in Indiana, with the temps supposed to get up to 14 degrees today. I call it a heat wave based on the sub-zero temperatures we encountered yesterdays. Grab your cup of hot coffee and enjoy this week’s blog roundup.

  • More economic doom and gloom to brighten your day – Online display ad pricing dropped for the fourth quarter of 2008. You can find more information here, courtesy of Search Engine Watch.
  • AdWords Editor is pretty great, for the most part. David Rodnitzky at Blogation uncovered an issue with custom targeting with Editor. Definitely worth a look if you have custom geo-targeting in any of your campaigns.