PPC News Roundup for January 23, 2009

This week’s roundup brings us some adieu about Match Types. Some discussion within the PPC community has lead to differing views about how they should be incorporated into your accounts.

• Does the state of the economy result in dirty PPC strategies? Should you still go for head keywords? SEM Geek gives their take, emphasizing the need to nurture and protect your brand.

• Earlier this week, John posted about Match Types in Google, suggesting testing and toying around with all three possibilities. Pay Per Click Journal agrees with our take. We like their take. End of story.

• Now, we get the Click Equations perspective on Match Types. Craig Danuloff wrote a four post series on the subject back in June 2008, and recently aggregated them together into a single entity. This comprehensive guide is quite useful.

• To the three people that are using Google for print newspaper ads, tough luck. Google has officially shut down the Print Ads program. Your ads now have until March 31st until their official swan song. The culprit? A real shocker, a lack of advertiser interest and decline of newspaper readership.

• With Google releasing new AdWords tools by the second, sometimes it is hard to keep track of all of them. Elizabeth Marsten gives her view on the AdWords Keyword Performance Module in this post at Portent Interactive.

• In case you haven’t noticed by now, we like Brad Geddes. He is a knowledgeable guy in our industry. This week, he gives us a guide to check your PPC account for broken links. URLs change over time, and your clients may forget to tell you. So, read on!

• Jim Carrey re-did Liar, Liar in the form of Yes Man. In similar vein, Copyblogger tells us six ways to get people to say yes. YES.

do some of that social network stuff.

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