Down The Rabbit Hole - Optimizing Programmatic Campaigns
Read on for 8 tips that you can implement when analyzing the performance of your programmatic campaign.
You might be new to PPC or perhaps would like a refesher, how many things are different about your campaigns now than 2 years ago? Are you sure you’re staying up with the latest trends? Here’s an excellent resource for those wanting to freshen up on their skills or enter the industry. You may want to stick with the old standby’s – Google, Yahoo and MSN or give ROI’s Revolution a shot.
It’s 2 am you’re asleep, and so is everyone else, so why are you paying as much for your PPC ads? Check out the ad-scheduling tool in analytics to help you pin point when your ads will run, and squeeze the most out of PPC budget. There’s several great reporting tools in Google analytics that help you maximize the performance of you adds.
Yahoo & MSN search alliance will affect PPC accounts. By June 30, 2010 PPC accounts from Canada and the US will be transitioned over. In order to bring about a seamless transition dates can be modified from the initial deadline. The alliance between yahoo and msn’s main sales pitch is that the alliance will bring about a streamlining effect for users. My advice; plan, implement and make sure your clients are affected in a positive manner with this industry move.
In search, optimization starts at the time a user sees your ad, and sometimes it doesn’t end until months after they leave your site. The most effective advertisers are able to view the whole picture and optimize each piece of it, balancing engine and profit optimization along the way. Therefore it’s important to make your data work for you from multivariate testing to pre/ post-click experiences. Spend some time understanding the data. It’ll be well worth your time and make you a more efficient marketer.
Ever wondered how bid changes would really affect your account? Do you put a lot of thought into bids when setting up your account? Well according to Siddharth Shah, subtle differences in bids are more important than people think. Check out the science of bidding to see how your bids are affecting your account.
Browse By Category
3 out of 4 people will access the internet using a mobile phone by the end of 2016. That equates to 2.5 billion people worldwide and is expected to grow by 86% by 2020.
Google's new Merchant Center partnerships with BigCommerce, PrestaShop, and Magento make creating and maintaining Shopping campaigns easier than ever.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Happy Holidays everyone! Well, that may be a bit premature, but not in the advertising world - where the preparation for the largest sales days of the year begins early.
In this new live webinar, Hanapin’s Kelly Pollock and Dialogtech’s Kelley Schultz will walk you through how to improve your audiences and messaging, reach new customers and increase clicks, calls and conversions through mobile display marketing.