PPC News Roundup for November 19, 2010
November 19, 2010
So the Yahoo to Microsoft transition is now complete and moving your accounts was a piece of cake, right? If you are experiencing difficulties transitioning your accounts, you need to read Ricky Poole’s acCenter blog on troubleshooting campaign performance questions. Poole presents a list of four of the more common adCenter issues and his solution to each. He also provides links to other articles that may aid in troubleshooting these issues. Hopefully this post will help answer some of your questions about campaign performance problems and get your accounts running smoothly in adCenter.
As part of their campaign to allow image ads to be a part of image search, Google is now allowing leaderboard ads to be in on the fun as well. Since July, as part of Google Images redesign, Google has been allowing users to search image ads much like how people do image search. Leaderboard ads have not been included until now. To clarify, a leaderboard ad is 728 x 90. As of now, image ad search is responsible for only a fraction of search queries per day, but Google hopes to have this expand with more advancements like this one.
What’s better than one lead? Two leads. Or three, or four… The point is, while directing viewers to your site and then getting them to convert is an achievement, stopping there is missing out on a huge opportunity for growth. To combat one-time-users, PeterD of PPCBlog recommends that advertisers think of ways to promote continuity plans within their PPC campaigns. Whether these take the form of explicit plans, like subscriptions and memberships, or whether it’s by creating an irresistible buying atmosphere through customer service and nicely-framed promoted advantages over competitors, keeping audiences coming back for more will give you the client-base you’re looking for.
Looking for a simple way to improve your leads and sales? Don’t forget to split test! Whether you have an ad with a pretty decent CTR or one that could really use an overhaul, the process of split testing every aspect of your ads could help you see a pick-up in clicks, thus, more potential leads. Jennifer Horowitz mentions on Search Engine Journal that many folks tend to overlook this method in favor of only focusing on their current top performing ads. By making tiny changes, one at a time, you’ll start to see improvements in your results.
As PPC marketers it’s crucial that we keep up with the ever-changing landscape of technology. And it is ever-changing! It seems like something new is always rolling out. For instance, Microsoft just launched the MSN Money Stocks app, two apps for MSNBC News and the celebrity app, “Wonderwall” (sorry Oasis). Jamie Wells explains in his adCenter post this week that more and more users are favoring mobile as their device class of choice. He provides some great statistics on user behavior and how you can leverage these insights to expand your audience reach and engagement.
The 3 Step Guide For Expanding Your Account Through DSA And Shopping Querie...
DSA and Shopping campaigns act as ongoing keyword research tools, but how do we go about extracting queries in an effort to utilize elsewhere?
[New Webinar!] How Brands Can Effectively Use Display Advertising
In this new live webinar, Hanapin Account Manager Kristin Vick will dive into the meat of Display advertising, revealing tips to use the strategy to its full potential and more specifically target your audiences.
5 Ways To Improve Display Network Performance By Using Layered Targeting
Display campaigns can be difficult when it comes to targeting the right audience. In this post, you will learn 5 ways to improve your Display strategy with multi-layered targeting.
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Expanded Text Ads And Other Bing Ads Editor Updates
Pilot access for Expanded Text Ads is now available to Bing Ads users. Get access to the link and learn about other new features in the latest Bing Ads Editor update.
Keynotes from Bing & Google + the Hero Conf Advanced Track
Where do you go to get the most relevant information in PPC, plus the opportunity to network with the best and brightest the industry has to offer? Why Hero Conf, of course.
3 Questions You Need To Answer Before Beginning Paid Advertising
So you’ve you decided you want to start PPC advertising, but now you are asking, “Where do I start?” We've listed and answered 3 questions you should be asking.
Road Trip - 5 Tips For Creating International Campaigns
International markets can add complexity to any account, but here are a few settings and opportunities to make your global ad strategy stand out in non-US markets.
Discover 3 Levels Of Geo Targeting For Beginners, Intermediates, & Experts
Setting geographic targets is day one. Whether it’s to exclude places you cannot sell or serve or to specifically target your primary customer base, the implementation of geo-targets is on the must-do list.
[New Webinar!] What You Need To Know About New AdWords Features
In this new live webinar, Hanapin Associate Director of Services Jeff Baum and Optmyzr’s CEO Frederick Vallaeys will walk you through the new AdWords tools and show how you can use them to optimize your accounts.
The Social Strategies You Need To Know For App Promotion
Create social strategies to promote app awareness and leverage geographic and demographic data reported by these platforms to refine audiences.
Guide the Industry and Take the 2016 State of PPC Survey!
Each year, Hanapin Marketing manages extensive research into the State of PPC Report, which provides a statistical breakdown of the digital ad industry and guides expectations.
What's In A Name? Building Powerful Product Titles For Ecommerce
Over the years, we've tested a variety of different product title alterations in hopes of finding the perfect title. Did we? Yes, and no. The fact of the matter is, it depends.
What Upgraded Bing URLs Mean For You
Bing is continuing its effort to catch up with Adwords. Upgraded URLs, which isolate tracking parameters from final URLs, are now available to Bing advertisers.