PPC News Roundup for November 19, 2010
November 19, 2010
So the Yahoo to Microsoft transition is now complete and moving your accounts was a piece of cake, right? If you are experiencing difficulties transitioning your accounts, you need to read Ricky Poole’s acCenter blog on troubleshooting campaign performance questions. Poole presents a list of four of the more common adCenter issues and his solution to each. He also provides links to other articles that may aid in troubleshooting these issues. Hopefully this post will help answer some of your questions about campaign performance problems and get your accounts running smoothly in adCenter.
As part of their campaign to allow image ads to be a part of image search, Google is now allowing leaderboard ads to be in on the fun as well. Since July, as part of Google Images redesign, Google has been allowing users to search image ads much like how people do image search. Leaderboard ads have not been included until now. To clarify, a leaderboard ad is 728 x 90. As of now, image ad search is responsible for only a fraction of search queries per day, but Google hopes to have this expand with more advancements like this one.
What’s better than one lead? Two leads. Or three, or four… The point is, while directing viewers to your site and then getting them to convert is an achievement, stopping there is missing out on a huge opportunity for growth. To combat one-time-users, PeterD of PPCBlog recommends that advertisers think of ways to promote continuity plans within their PPC campaigns. Whether these take the form of explicit plans, like subscriptions and memberships, or whether it’s by creating an irresistible buying atmosphere through customer service and nicely-framed promoted advantages over competitors, keeping audiences coming back for more will give you the client-base you’re looking for.
Looking for a simple way to improve your leads and sales? Don’t forget to split test! Whether you have an ad with a pretty decent CTR or one that could really use an overhaul, the process of split testing every aspect of your ads could help you see a pick-up in clicks, thus, more potential leads. Jennifer Horowitz mentions on Search Engine Journal that many folks tend to overlook this method in favor of only focusing on their current top performing ads. By making tiny changes, one at a time, you’ll start to see improvements in your results.
As PPC marketers it’s crucial that we keep up with the ever-changing landscape of technology. And it is ever-changing! It seems like something new is always rolling out. For instance, Microsoft just launched the MSN Money Stocks app, two apps for MSNBC News and the celebrity app, “Wonderwall” (sorry Oasis). Jamie Wells explains in his adCenter post this week that more and more users are favoring mobile as their device class of choice. He provides some great statistics on user behavior and how you can leverage these insights to expand your audience reach and engagement.
How To Analyze Time-Of-Day Performance For Luxury Products
The importance of ad schedules varies across industries, services, and products. For e-commerce companies that sell luxury goods, ad schedules are more crucial.
One Week Left to Save 25% at Hero Conf London!
You still have time to join us for Hero Conf London, 24-26 October at etc.venues St Paul's at 25% off the conference price. But time is running out.
4 Common Questions Prospects Ask Me During The Sales Process
There’s always new, hot topics and questions we get asked by prospects to see what our company’s take is, and how we go about implementing from a services perspective. Read what our most common questions are.
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Mobile Price Extensions Rolling Out In AdWords
It looks like "Christmas in July" has come to Google. Recently announced price extensions are designed to help mobile marketers qualify clicks and inform prospective consumers.
[New Whitepaper!] 4 Ways To Survive PPC Campaigns for the Healthcare Market...
This whitepaper will highlight four examples of how thinking at the corners can help boost your PPC performance in the healthcare industry.
Create Visually Appealing Reports With Google Data Studio
When we talk about what tasks tend to eat up a significant chunk of time, reporting is surely mentioned. You may want to explore another option - Google Data Studio.
Liveblogging 2016 DoubleClick Announcements
Today is the day we learn more about the latest DoubleClick updates. Follow along live as we share DoubleClick's announcements as well as our opinions.
The 2016 Top 25 Most Influential PPC Experts
After a month of voting, rigorous research and data analysis, we are excited to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2016.
[New Webinar with AdEspresso!] 4 Effective Strategies for Facebook Lead Gen...
In this new webinar, AdEspresso and Hanapin experts discuss four effective strategies to use Facebook Lead Gen Ads for your business.
PPC Hero Launches New Site!
We're excited to announce the launch of a brand new PPC Hero! We've redesigned the site to be more search friendly with a better navigation system and more opportunity to find the right resources quicker.
How To Get More Out Of Excel Solver
Excel Solver is a fantastic tool, but most examples only cover simple marketing use cases. We’ll cover the next steps of enhancing your models and how to automate the process.
Where You Should Focus Your Facebook Brand Awareness Efforts
Learn the basic metrics to focus on when you want to build awareness on Facebook.
Google To Release New Shopping And Travel Features
Several upcoming changes to Google Shopping and travel-related ads can be expected in the near future. Read to find out more.