PPC News Roundup for October 2, 2008

  • This offering from PPC Advice gives their outlook on the staggering economy and its impact on the online marketing industry. It’s a positive one, and for all of our sakes, we can hope it pans out like they predict.
  • You may be debating whether or not to set up a Google Analytics account for your clients. This YOUmoz post details the process, and gives some introductory information that could be of use.
  • Diving further into the world of analytics, the folks over at Visual Revenue give a helpful comparison between Google, Yahoo, and Microsoft Analytic platforms. Good stuff!
  • BrandVerity has put together a very helpful document, The Nuances of Search Engine PPC Trademark Policies. We are always looking for deeper details into how paid search editorial processes work. When going head-to-head with competitors we want to make sure that we are playing by the rules, but that are playing as hard as we can!
  • Jeremy Mays has an interesting post about how people can use PPC to advertise for another companies site but in a negative way. Someone had experienced a competitor (or so they think) displaying PPC ads for their company and advertising for a sale when there was no sale.  Unfortunately Google wouldn’t tell this person who was advertising the wrong information. The goal for their competitors is to ruin the user experience once they arrive at their site. Black hat PPC?