PPC & SEO Goals: Debunking Myths & Where to Really Focus

By Mark Casey | @Mark_Casey | Director of Inbound Marketing at Hanapin Marketing

Join us for a free webinar covering this topic on March 14 at 12:00 pm. Register today!

Being in an incredibly technical industry, SEO & PPC account managers must frequently explain to their in-house peers or client contacts why one metric is not necessarily as important as another and revisit that conversation again and again to permanently reroute thinking patterns. And why is this? There are thousands upon thousands of opinions on what data should be tracked in what situations and how. John Hanapin Marketing’s experts to learn more about how to:

  • Debunk those metrics that are often focused on but may have little affect on your true ROI.
  • Outline the best goal-setting process for either medium and any vertical.
  • Illustrate how to choose a balance of key and lagging performance indicators that contribute to your account goals.

Webinar seats are limited! Reserve your seat today.

Register Now »


This webinar will occur on Thursday, March 14 at 12:00 pm.



Hanapin’s Master List of 2017 PPC Updates

In this live webinar, Hanapin experts Tanner Schroeder and Connor Regan will take a stroll down the good ol’ memory lane of 2017 and show you which updates from this last year are worth your time and effort.

What the State of PPC Report Reveals for 2018

This year we had a great turnout of responses and some mind-blowing insights to share with you. Join Hanapin's President Jeff Allen as he walks through what we found in our State of PPC Report for 2017-2018 and where the industry is going.