PPC & SEO Goals: Debunking Myths & Where to Really Focus

By Mark Casey | @Mark_Casey | Director of Inbound Marketing at Hanapin Marketing

Join us for a free webinar covering this topic on March 14 at 12:00 pm. Register today!

Being in an incredibly technical industry, SEO & PPC account managers must frequently explain to their in-house peers or client contacts why one metric is not necessarily as important as another and revisit that conversation again and again to permanently reroute thinking patterns. And why is this? There are thousands upon thousands of opinions on what data should be tracked in what situations and how. John Hanapin Marketing’s experts to learn more about how to:

  • Debunk those metrics that are often focused on but may have little affect on your true ROI.
  • Outline the best goal-setting process for either medium and any vertical.
  • Illustrate how to choose a balance of key and lagging performance indicators that contribute to your account goals.

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This webinar will occur on Thursday, March 14 at 12:00 pm.