TIME'S UP! Tomorrow is the last day that you can register for Hero Conf under the SUPER Early Bird Special price of $200 off! Don't miss out! Reserve your seat now! The Hero already has one: … [Read more...] about Down to the Wire!
Search Results for: PPC
Was Direct Response The Wrong Model For Facebook?
I often think about how unfortunate it was that Facebook adopted a Pay-Per-Click advertising model when it first introduced its advertising feature. Unfortunate because PPC was intimately associated with Google’s Adwords advertising model -- a direct response model if ever there was one. But Facebook is really the wrong platform for DR-style ads. Can it be made to work on a … [Read more...] about Was Direct Response The Wrong Model For Facebook?
5 Quick Wins On An Established Paid Search Account
When you first launch an AdWords account, there is so much optimization to do. Realistically you could spend hours a day analyzing data and making changes that will have a dramatic impact on your account based upon the analysis you have done. As time goes on and you have moved into an optimization routine, dramatic optimization becomes harder to do. However with the continuous … [Read more...] about 5 Quick Wins On An Established Paid Search Account
Meet the Black Friday Rush: Last Minute Ecommerce Tips [Toolkit]
Our Holiday Toolkit is a guide to creating, maintaining and boosting sales for your holiday PPC season. Especially at this fast-moving and busy time of year, it is important not only to keep up with consumers but also to stay a few steps ahead of them. For those of you who have waited until the last minute to make those crucial holiday season changes, never fear! Hanapin and … [Read more...] about Meet the Black Friday Rush: Last Minute Ecommerce Tips [Toolkit]
What You Didn’t Know About Your Users: Google Analytics Secondary and Custom Dimensions
Google announced on 11/21 that they are enhancing their standard analytics reporting to provide deeper insights. Many new secondary dimensions have been added, along with custom dimensions that allow you to bring in business data that brings additional clarity and context to your data analysis. Custom dimensions is a new Universal Analytics feature, so make sure you have it … [Read more...] about What You Didn’t Know About Your Users: Google Analytics Secondary and Custom Dimensions
3 Easy Steps To Success For Holiday eCommerce
For November’s series we’re diving into the exciting world of the holiday season. With Black Friday, Cyber Monday, Christmas and Boxing Day (for our non-American friends) all approaching quickly we’re sharing our favorite tips & tricks for strong holiday-PPC results. Carrie dived into the exciting world of holiday ad copy earlier this week, Sam discussed how to make … [Read more...] about 3 Easy Steps To Success For Holiday eCommerce
Post 13/30: Transcending Everyday Engagements
A major focus of mine is attempting to notice if people walk away from interactions with me with more or less energy than before. I got the idea from this insightful article on management. The crux being that you can tell if you are a good leader based on the answer to, “after people talk to you, do they come away with more or less energy?” Makes sense and seems easy. Turns … [Read more...] about Post 13/30: Transcending Everyday Engagements
8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar Recording]
8 Ways to Boost Your Holiday Sales Do you hear sleigh bells jingling? That’s the sound of the holidays approaching fast – are your PPC campaigns ready for it? It’s not too late to make some adjustments that could make a big difference in your holiday sales numbers! In our next webinar, 8 Ways to Boost Your Holiday Sales and One Up the Competition (presented by WordStream and … [Read more...] about 8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar Recording]
Post 12/30: The 1 Trait Every Boss And Client Feels You Are Lacking
You’re great at getting down what the boss or client asks. You ask good questions. You are incredibly intelligent and diligent. You are also slow. It’s hard to hear, mostly because you know you run around all day from meeting to meeting and task to task. You have timelines for everything and hit 90% of them. All things top performers do. But there is another thing top … [Read more...] about Post 12/30: The 1 Trait Every Boss And Client Feels You Are Lacking
Have a Heroic Movember!
The hero's mustache is coming in nicely- we hope yours is, too! Here's what you've missed so far this November: Call Tracking for PPC Webinar 7 Tips for Getting Your PLA Campaign Holiday Ready 1 More Moving Part to Ad Rank AND Google Analytics' Birthday! … [Read more...] about Have a Heroic Movember!
Hero Conf 2014 | Register Now and Save!
Friends of PPC Hero, if you're looking to save $200 off the normal registration price of Hero Conf 2014, the time to reserve your seat is now. Super Early Bird pricing ends November 30, a mere 10 days from today! We’ve officially closed our speaker pitch form (we'll be reaching out to all of you who pitched over the next week) and are working quickly to put together another … [Read more...] about Hero Conf 2014 | Register Now and Save!
Thank You!
Thank you for showing interest in our On Demand webinar: Making the Call: Call Tracking for PPC! If you have any further questions, please feel free to contact us at: marketing@hanapinmarketing.com and we would be happy to help you! Watch the video here: Or on our YouTube channel! Don't forget our next webinar! To sign up, just follow the link below! /webinars/ Thank you … [Read more...] about Thank You!
