• http://fliptopmarketing.com/ Scott Eklund

    Great article Emma, I really like the idea of testing new keywords with RLSA. I’ll be implementing these tips soon.

  • Graeme Benge

    Agree on Ad Extensions, not least because of thier bearing on Ad rank. Nice post emma.

  • Spook SEO

    Matching type is really exciting especially when you are good with
    words. You just have to work with your imagination and less of technical skills
    with this technique. Also, you have to be very mindful of the meaning of unique
    content. People always search for something related to what they just read but
    make sure you add a twist to it.

  • Ben

    Hi Emma,
    When talking to my Google rep it appears extremely difficult to implement image extensions. Google seems to have a lot of restrictions. Do you know if you can take images from your site or not?

    • Emma Welland

      Hi Ben. Your google rep should be able to provide you with information on what they require to get these approved, I suspect you can use images from your site however you might need to tailor these so they meet Google’s requirements. For example they need to be a max size of 640x360px in a 16:9 aspect ratio, there cannot be any text in the images, they cannot use excessive white space etc. It could be a case of submitting some images and seeing what feedback you get! Thanks Emma

  • Steve Squier

    Adding a managed placement in Google Adwords lets you set a specific bid for that placement. You set higher bids for placements where you’d like more traffic, and lower bids for placements that aren’t meeting your performance goals. You only know that if you have the appropriate conversion tracking in place, and that means getting down into programming, etc. I’m no good at that, so when I need help with my PPC I just call Simon at 325-446-1507 .