One of my favorite movies of recent memory is Wedding Crashers, and while looking for a picture to put on Facebook to mock a friend, I stumbled upon a picture of Todd Cleary, the misunderstood son of the powerful Cleary family. Laughing to myself, I saved the pic to get back to work. Later, while puzzling over why my broad match keywords were getting impressions in an account, … [Read more...] about Modified Broad Match, Understood
Search Results for: PPC
Starting An AdWords Account From Scratch – Series Wrap-Up
We hope you've found PPC Hero's series on Starting An AdWords Account From Scratch helpful. We've tried to cover all the basics and best practices of keyword research, campaign structure, ad writing, and account activation but we know from experience there are always a lot of questions that arise when you are setting up an account for the first time. If you have any questions … [Read more...] about Starting An AdWords Account From Scratch – Series Wrap-Up
Google Analytics Changing How Sessions Are Defined
Google announced that they will be changing the definition of a session in Google Analytics. Currently, a session is ended when one of the following actions occur: It’s the end of a day. The visitor has closed their browser window. It’s been longer than 30 minutes between pageviews for a single visitor. With the changes happening in Analytics, the first and last bullet up … [Read more...] about Google Analytics Changing How Sessions Are Defined
The End of The Yellow Brick Road – Getting Your AdWords Account Up & Running
This is part 4 of our week-long series on starting an AdWords account from scratch. The series will walk you though each step of the process, from creating your initial keyword list to activating your campaigns. Give us 5 days and we’ll teach you how to start you very own AdWords account! You are almost at the end of the Yellow Brick Road and will soon be able to see the Great … [Read more...] about The End of The Yellow Brick Road – Getting Your AdWords Account Up & Running
How To Expand An Account From Exact Match to Broad Match
Let me preface this post by stating clearly: this is not the best way to work all accounts. With that said, I can think of a few scenarios where it is worth a shot as there are many pros to working an account from more targeted to less. There are also some cons so I’ll start by addressing both. Pros: You’ll have less initial financial waste while prospecting keywords It is … [Read more...] about How To Expand An Account From Exact Match to Broad Match
Find Out Which Advertising Networks Our Readers Have Deemed Successful
Last month we ran a series on alternative methods of PPC advertisement and ended the week with a survey asking for your feedback. Well the results are in and we've compiled all of your answers to see which alternative advertising networks have brought you the most success. Check out the results below: Of all the respondents, 60% have had success on another advertising network … [Read more...] about Find Out Which Advertising Networks Our Readers Have Deemed Successful
Whaddya’know Wednesdays: 6 Tips for Successful Ad Writing
Ad metrics got you down? CPL coming in way over goal for your ads, but not your keywords? Maybe you just aren't getting any clicks at all! Well, this week's Whaddya'know Wednesdays expert, Felicia, has 6 tips for you that should help turn that ad performance right around. After implementing these best practices in your ads, you should be on your way to smooth sailing in … [Read more...] about Whaddya’know Wednesdays: 6 Tips for Successful Ad Writing
Ad Writing Tips for a New Account
Welcome to part 3 of our series ‘Starting an AdWords Account From Scratch.’ In this article, we’ll be covering ad writing. Your ad groups won’t start triggering impressions until you have at least one active ad running. Read on for best practices and writing ideas. The Importance of Great Ads: Thorough keyword research and a tightly knit structure will be useless without … [Read more...] about Ad Writing Tips for a New Account
adCenter Budgeting Options: You Talked, They Listened!
Last week’s Microsoft adCenter upgrade was the culminating move in a lengthy process they’ve been running through for the better part of a year. Microsoft stands by the fact that things their users write in the forums and help centers turn into action and that this is just an example of their “open ear” policy. So for those of us who may have lost track of all the budgeting … [Read more...] about adCenter Budgeting Options: You Talked, They Listened!
Ads in the Wild: Keeping it Social with Nostalgia
Is there anything quite as “social” as nostalgia? Proust may have had a very private trigger for his memories of time lost, but most of the time, we tend to trip nostalgic based on shared cultural memories -- stuff that evokes the way things were “back in the day.” What could be more inherently social than that? And since I wrote last week’s column about the importance of … [Read more...] about Ads in the Wild: Keeping it Social with Nostalgia
Happy Sneak Some Zucchini on Your Neighbor’s Porch Day!
To all the gardeners out there, this is probably among your favorite holidays! Zucchini is one of Earth's most prolific plants, so there is a good chance gardeners have some extra zucchini lying around. Today is the perfect day to pawn that off on someone else, like SEO Boy did! What a crafty little superhero - always carrying out his shenanigans! … [Read more...] about Happy Sneak Some Zucchini on Your Neighbor’s Porch Day!
AdWords Performance Grader: A Nice New Tool From WordStream
Part of the fun of PPC management is that it’s as much art as it is science. However, understanding the intricate relationships between various elements of your account requires both experience and a good bit of time for data analysis. If you’re new to the industry, or you just want a quick check-up on account health with some solid suggestions as to areas that could use … [Read more...] about AdWords Performance Grader: A Nice New Tool From WordStream
