Lately I’ve been conducting about 1-2 interviews a week. Most of the time I am interviewing for our Account Manager position. A candidate recently asked something along the lines of, “What traits or behaviors do the great account managers have that the average ones do not?” This exact question is something I spend a good portion of my time trying to figure out and … [Read more...] about What Makes a Great PPC Account Manager?
Search Results for: PPC
Maximize Your PPC’s Efficiency With e-Commerce Tracking
In the world of ecommerce one idea is king: profit. As the old saying goes ‘revenue is vanity, profit is sanity’ and it is for this reason that properly optimized PPC can help keep all e-commerce website owners very sane and very happy. By setting up Google Analytics’ e-commerce tracking to integrate with your PPC data you can track the exact amount of revenue made on your site … [Read more...] about Maximize Your PPC’s Efficiency With e-Commerce Tracking
How to Choose Between PPC and SEO – Webinar
In December's webinar, Erik Dafforn of Intrapromote and Kayla Kurtz of Hanapin Marketing emphasized that SEO and PPC are both of incredible importance to your brand's marketing and for presenting an optimal online presence to your consumers. However, this doesn't change the fact that some brands have to choose one or the other to focus on at a time for a number of reasons. … [Read more...] about How to Choose Between PPC and SEO – Webinar
A New Year Means New Ideas For Your PPC Accounts
To start your new year out right, you should look for some big ideas to bring to the table for your PPC campaigns to your client or boss. I recently polled the group over at Reddit.com/r/PPC to see what they were bringing to the table this year. Here are some of their answers and some things I'm doing! One user said they were starting to use Remarketing with Google Analytics. … [Read more...] about A New Year Means New Ideas For Your PPC Accounts
Inheriting PPC Accounts
https://www.roirevolution.com/blog/2010/01/know_your_history.php /inheriting-large-pay-per-click-accounts/ … [Read more...] about Inheriting PPC Accounts
PPC Strategy
/developing-a-pay-per-click-strategy/ … [Read more...] about PPC Strategy
What is PPC?
https://en.wikipedia.org/wiki/Pay_per_click Suggested Blogs to Start Following: https://www.PPChero.com https://www.searchenginejournal.com/ https://adwords.blogspot.com/ https://searchengineland.com/ https://analytics.blogspot.com/ https://community.microsoftadvertising.com/blogs/advertiser/default.aspx? … [Read more...] about What is PPC?
Case Study: Geo Segmentation & How It Can Help Your PPC Campaigns In 2013
Granularity is an important concept for many PPC accounts today. In fact, the way you segment your campaigns and ad groups can have a huge effect on key metrics like conversion volume and CPA. This granular segmentation is particularly useful for those larger accounts that drive a lot of volume and spend quickly. After successfully testing this on one of my larger PPC accounts, … [Read more...] about Case Study: Geo Segmentation & How It Can Help Your PPC Campaigns In 2013
PPC Hero’s Beginner’s Guide to PPC
PPC Foundation PPC Account Structure Budgeting and Projections Keywords Bid Management Ad Writing and Testing Google Display Network Landing Page Optimization Google Analytics Reports and Client Services … [Read more...] about PPC Hero’s Beginner’s Guide to PPC
10 Things to Consider When Coordinating PPC & SEO Campaigns – Q & A Follow Up
Back at the beginning of the month, Hanapin/PPC Hero co-hosted a webinar with Intrapromote to review the best ways to coordinate your PPC and SEO marketing efforts. You can watch the recording to get all the delivered content, but we also had some fantastic questions and ran out of time to answer them all live. So I wanted to follow up on the questions we didn’t get to and … [Read more...] about 10 Things to Consider When Coordinating PPC & SEO Campaigns – Q & A Follow Up
Heroview: PPC Budget Tips For The Holiday Season
Yesterday's Heroview featured Amanda West-Bookwalter (Amanda_Westbook), where we discussed PPC Budget tips for the holiday season. __________________________________________ PPC Hero: We are super excited to have you with us today Amanda! Thanks for joining us! Amanda: Thanks for having me! I'm excited! PPC Hero: Let's start with you giving us a little more info about your … [Read more...] about Heroview: PPC Budget Tips For The Holiday Season
PPC Optimization Clinic Webinar Recording
Last week we held our 'Free PPC Hero Account Assessment Webinar,' where we held a live PPC optimization clinic where Larry Kim from Wordstream (the creators of the AdWords Grader) and our very own Sean Quadlin reviewed 2 AdWords accounts and pointed out areas of strengths, and uncover opportunities to improve PPC account performance. There were a couple of questions we were … [Read more...] about PPC Optimization Clinic Webinar Recording
