When working with clients, you are going to be asked how to increase brand impression share. Clients love seeing conversions and revenue but making sure that your brand name is on top of the search results is another important metric that could lead to sticky conversations. Increasing brand impression share is not an easy task because sometimes your impression share is in the … [Read more...] about How To Utilize PPC Brand Building Strategies
Search Results for: competitors
4 Custom Affinity Audiences To Try For Display Advertising
For the sake of this post, let's pretend I own a new company that develops and sells golf clubs. As a new company in a competitive market, I strongly feel the need to invest in Display advertising in AdWords to build awareness. People aren’t going to search for my company’s products if they don’t know they exist. I've tried keyword and interest targeting, but most of the … [Read more...] about 4 Custom Affinity Audiences To Try For Display Advertising
Use These Competitor Tools To Improve Results Through Competitor Insights
Competitor insights are a key part of how we can improve performance and spike conversion rates. This happens through using a multitude of tools and data insights to form a summary about a specific set of competitors that are directly influencing change in SERPs or ad performance. In today’s post, we will visit just a few of the top tools we can use to show value to our … [Read more...] about Use These Competitor Tools To Improve Results Through Competitor Insights
Spike Your Conversion Rates with Competitor Data
Imagine if you could know what your competitors were doing, and if they were successful. Imagine if you could use that data to strategically adapt in your marketing methods and find those gaps that you’ve been missing. Imagine that you could tackle the conflicting needs of your lead gen accounts and ecommerce accounts and come out on the other side. Guess what – that is a … [Read more...] about Spike Your Conversion Rates with Competitor Data
Isolate Your Competition’s Weaknesses To Strengthen Your PPC Efforts
Competition is literally the foundation of our industry. If it were not for the strategy behind competing in the auction, machines would be more than capable of carrying the duties of PPC and the world would have less PPC unicorns. It’s safe to say that most of us are, at the very least, aware of who our competitors are, but are you watching them and studying them? Do you … [Read more...] about Isolate Your Competition’s Weaknesses To Strengthen Your PPC Efforts
How To Make Gmail Ads More Effective – Tips And Strategies For Success
By now, you’ve probably heard of Gmail ads, or even tested them, as they’ve been around for several years. My early experiences with Gmail ads were a bit of a struggle, but as the product evolved there have definitely been some changes that have helped lead me to success with this ad unit. The biggest challenge with Gmail ads over traditional search is ensuring that you’re … [Read more...] about How To Make Gmail Ads More Effective – Tips And Strategies For Success
Capture User Attention On The SERP And Hold It On The Landing Page
It’s all about attention folks. On a Google SERP, we’re trying to pull in a user by using the words they’ve used and are scanning for along with various other tactics. On Facebook, we’re trying to hook our users into an action while they sit in a mindless browsing mentality. The underlying and crucial principle here is attention. If you can’t catch a user’s attention, … [Read more...] about Capture User Attention On The SERP And Hold It On The Landing Page
New PPC Account Analysis For Beginners
Looking at an account that is unfamiliar to you can be daunting. There are many things to look at and so many reports to pull. How do you know what’s most important? This post will go through some of the common reports/analysis to pull when inheriting an account. Account Health Checkup / Learn The Lay Of The Land KPIs Key performance indicators (KPIs) are what your client … [Read more...] about New PPC Account Analysis For Beginners
How Search Agencies Can Harness Big Data to Win More Pitches
This post is part of the Hero Conf Los Angeles Speaker Blog Series. Jamie Smith will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. If you are in search marketing or work with a search agency, your pool of eligible clients is big but … [Read more...] about How Search Agencies Can Harness Big Data to Win More Pitches
PPC, KPIs, and the Marketing Funnel
Key performance indicators (KPIs) are essential to our industry. Without them, we’re like a pilot without navigation; we have no idea if what we’re doing is getting us closer to our goal. They’re the barometers of success which show whether or not your client is making money or losing money. KPIs are set based on your client’s primary goal (revenue, leads, etc.). However, not … [Read more...] about PPC, KPIs, and the Marketing Funnel
Broadening Your Paid Search Marketing Strategy
This post is part of the Hero Conf Los Angeles Speaker Blog Series. Sergio Cano will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. Over the years, broad match keywords developed a bad reputation for driving low quality traffic and … [Read more...] about Broadening Your Paid Search Marketing Strategy
Analytics as the Foundation for Successful Landing Page Optimizations
For those of you following along at home, you'll remember from last month that the analytics analysis is one piece of our CRO puzzle. What is involved in the analytics analysis and why is this important to develop landing page optimizations? Why Analytics? Utilizing your analytics platform will lay the groundwork for your landing page optimizations. Rather than making … [Read more...] about Analytics as the Foundation for Successful Landing Page Optimizations
