The industry continues to buzz about Google’s recent announcement to simplify ad rotation settings from four options to just two: "Optimize" and "Rotate Indefinitely". These changes are to take place later this month. You may think to yourself, "Sure, that's neat but I'll continue to rotate indefinitely. I have my A/B testing routine down pat. I've been doing it this way for … [Read more...] about The End of 2 Ads per Ad Group: Optimized Rotation Means More Ad Variety & Volume
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Demystifying Average Position in AdWords
I plan to dig into what seems like one of the more simple metrics – average position. It seems pretty straight forward, right? Avg. position is the where your ad lands on the page most of the time, right? Not so much. The avg. position is the mean average of where your ad is placed. This type of average can be very misleading if not broken down correctly so below we will check … [Read more...] about Demystifying Average Position in AdWords
Programmatic is Good for Your PPC Strategy. Here’s Why!
Programmatic advertising is still a topic that confuses a lot of marketers today. People are afraid to invest in a new channel at the top of funnel that may not drive performance, most don’t know where to start, and let's be honest, it's confusing as hell… I have written quite a bit over the past year about the benefits of programmatic, the fancy stuff it can do, how to … [Read more...] about Programmatic is Good for Your PPC Strategy. Here’s Why!
Benefit From PPC And SEO Working Together
The online market is dynamic. A digital marketing strategy that works one month, may falter the next, leaving you scratching your head. This makes it tricky for small companies and startups to develop strategies that meet the client’s expectations. Here at WooRank, we’re looking to help agencies create successful strategies. Where To Start We believe in a holistic approach to … [Read more...] about Benefit From PPC And SEO Working Together
Be A Negative Nancy In Your Ad Accounts
Our instinct as marketers can be to chase what’s working and max out performance everywhere possible. When our optimizations are going swimmingly and we see conversion volume is growing and CPA is shrinking like a kid in a Rick Moranis film, we get to pat ourselves on the back and push more budget, energy and time into our top performers. This is not a bad instinct, but I want … [Read more...] about Be A Negative Nancy In Your Ad Accounts
How To Pair The New Supermetrics Native Connectors To Data Studio
Supermetrics has released their new native connectors to Data Studio. These connectors make adding non-Google data to Google’s Data Studio easier than ever, allowing you to create comprehensive reports for yourself or your clients. The connectors let you import data from many sources directly into Data Studio for use in reporting. These include Facebook Ads, Instagram Ads, … [Read more...] about How To Pair The New Supermetrics Native Connectors To Data Studio
Adapting to the Upcoming AdWords Ad Updates
Another day, another AdWords update to juggle. Quite frankly, it's all part of the routine as a digital marketer. While some updates initiate major strategic alterations such as expanded text ads or the seemingly forever ago removal of the right-hand rail, the vast majority are minor structural changes. With this in mind, AdWords announced two upcoming features designed to … [Read more...] about Adapting to the Upcoming AdWords Ad Updates
The PPC Battle: Human vs. Machine
You may have heard that robots are taking over your PPC. Well, maybe not to that extreme, but machine learning and AI is a hot topic in the PPC world right now. With all of these new automation tools coming out, it’s easy to wonder where the industry is heading. But don’t worry about machine learning controlling us – we’ll teach you how to use it to control your audiences and … [Read more...] about The PPC Battle: Human vs. Machine
PPC Persona Targeting for the Fitness & Health Industry
When developing a PPC strategy for your health/wellness/fitness business, it can be helpful to start by building out personas. What is a persona, you may ask? Here’s Hubspot’s definition: “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider … [Read more...] about PPC Persona Targeting for the Fitness & Health Industry
How To Explain PPC To A Non-PPCer
We’re only 1 month away from Q4! In the PPC world, that means we’re all thinking about holiday strategy. But do you know what else Q4 means for PPC-ers? Q4 means holiday parties full of mingling and small talk where you will inevitably be asked, “What do you do?” Then you must try and explain PPC to your family friends, acquaintances, and your Aunt Marge whom you’ve already … [Read more...] about How To Explain PPC To A Non-PPCer
Reasons Why You Should Consider Call Recording
Over the years, we have come across many clients who are not tracking phone calls. There are advertisers who get significant volume of phone calls. If your PPC accounts are missing this type of conversion, you could be making critical bidding errors. Whenever I am optimizing an account, I would rather have as much data as possible before deciding to shut a high traffic keyword … [Read more...] about Reasons Why You Should Consider Call Recording
It Takes A Village: Keeping Up with the PPC Industry
You have probably heard the phrase “it takes a village to raise a child.” Well, it also takes a village to run a PPC account. The parallels between a baby and an account are numerous. They both can get cranky for absolutely no reason at all. You will go crazy if you do nothing but watch them day in and day out. Throwing money at them doesn’t solve problems. When they are too … [Read more...] about It Takes A Village: Keeping Up with the PPC Industry
