Let’s face it. Analyzing marketing data regardless of platform or channel dominates digital marketing. We spend increasingly larger amounts of time trying to understand what our ad efforts are accomplishing, troubleshooting problem spots, and making optimizations based on that data. At any given time, there are tons of marketing platforms that are designed to solve every … [Read more...] about Perform Better Analysis With Facebook Integrated Tools
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The [FUN]damental Guide to PPC for Education Marketers
Crafting a smart and effective PPC campaign can be a vital ingredient to a successful student enrollment strategy. It can help you reach areas you’ve been wanting to break into, geo-target personalized messages to specific campuses if you have multiple locations, and strategically remarket to those students that may have landed on your site but haven’t converted yet. In … [Read more...] about The [FUN]damental Guide to PPC for Education Marketers
A Guide To AdWords Location Targeting In The United States
AdWords geo targeting or location targeting helps you reach out to your customers in your desired areas. It helps you develop a strategy to target right customers at the right location. Source: Google/Ipsos MediaCT/Purchased, Research: Understanding Consumers' Local Search Behavior, May 2014. Respondents were screened on smartphone usage and purchase behavior. For … [Read more...] about A Guide To AdWords Location Targeting In The United States
Our Favorite PPC Updates for 2017 [so far]
Every month, the PPC pros at Hanapin do a day of training that includes the newest updates and features our team needs to know. We know how hard it is to keep up with the consistent changes in the PPC world - even the most seasoned pros can miss things! In this new webinar, Hanapin experts, Alka Du Mont and Zach Bruner, will pull together all the newest and most important … [Read more...] about Our Favorite PPC Updates for 2017 [so far]
Attribution is Awesome! Here’s Why It’s Terrible
As I recently wrote in A Tale of Attribution Woe (read that beginner-post first if the idea of attribution is fairly new to you), understanding attribution well (note, I didn't say "figuring it out") is an essential part of any digital marketing strategy. Unfortunately, it is also an evolving industry… which means there is still a lot of guesswork and change … [Read more...] about Attribution is Awesome! Here’s Why It’s Terrible
How To Make Gmail Ads More Effective – Tips And Strategies For Success
By now, you’ve probably heard of Gmail ads, or even tested them, as they’ve been around for several years. My early experiences with Gmail ads were a bit of a struggle, but as the product evolved there have definitely been some changes that have helped lead me to success with this ad unit. The biggest challenge with Gmail ads over traditional search is ensuring that you’re … [Read more...] about How To Make Gmail Ads More Effective – Tips And Strategies For Success
How AI & Machine Learning Will Impact Paid Advertising
You may have heard that robots are taking over your PPC. Well, maybe not to that extreme, but machine learning and AI is a hot topic in the PPC world right now. With all of these new automation tools coming out, it’s easy to wonder where the industry is heading. But don’t worry about machine learning controlling us – we’ll teach you how to use it to control your audiences and … [Read more...] about How AI & Machine Learning Will Impact Paid Advertising
Gain Deeper PPC Insights With The User Explorer Report
Do you ever wish you could get more granular data in Google Analytics? Do you find yourself laying in bed at night wondering what users are doing on your site? Want to see exactly what your converting customers are doing on your site? You’re in luck! Enter the User Explorer Report. What Is The User Explorer Report? The User Explorer Report is used to examine individual user … [Read more...] about Gain Deeper PPC Insights With The User Explorer Report
How To Get Big Wins In Your AdWords Account
As AdWords advertisers, we tend to obsess over the big wins. Everyone is looking for that special hack that will cut costs and deliver incredible results. So, when someone has a big win, we celebrate it. We write case studies about it. Everyone tries to find a way to make someone else's breakthrough work for them. The thing is, though, while many AdWords accounts have … [Read more...] about How To Get Big Wins In Your AdWords Account
Using Supermetrics To Report PPC Projected Lag Revenue
Do you ever wonder why your Analytics revenue for the month is higher than your AdWords revenue during the same time period? Wouldn't AdWords be more likely to give itself credit? What is more than likely occurring in this situation is that Analytics is attributing revenue to the current month from clicks that occurred last month, while AdWords attributes that revenue back to … [Read more...] about Using Supermetrics To Report PPC Projected Lag Revenue
Thoughts About PPC Conversion Tracking
Conversion tracking plays such an important role in measuring the success of paid search performance. However, how many times do you revisit the goals and check the tracking? Most of the time, you should only have to setup conversion tracking once and you can forget about it. Or can you? It may be a good idea to go back on occasion and double check the tracking. Audit Your … [Read more...] about Thoughts About PPC Conversion Tracking
3 AdWords Features You Are Underutilizing
Few industries evolve, adapt, and integrate new tech quicker than paid search. Capitalizing on this dynamic environment is a significant aspect of the daily challenges account managers face. Whether the news comes from Inside AdWords or via a Google Representative's beta deck, the announcement of upcoming changes typically triggers a flurry of excitement and preparation. … [Read more...] about 3 AdWords Features You Are Underutilizing
