Update - We've created 3 location business data templates that you can download for use in your account. Download here. What if I were to tell you that AdWords gives you the ability to customize ads at scale? And I'm not just talking about ensuring that the user search query matches the ad headline, otherwise known as Dynamic Keyword Insertion (DKI). I'm talking about the … [Read more...] about The Coolest AdWords Feature You Aren’t Using
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Expanded Text Ads Extending Into Bing
While the reaction surrounding Google's upcoming adoption of Expanded Text Ads was largely positive throughout the paid search community, many remained wary of how this change would impact importation and synchronization across publishers. Well fear not fellow PPC Heroes, Bing Ads recently announced that Expanded Text Ads will be compatible in their platform. This adoption … [Read more...] about Expanded Text Ads Extending Into Bing
What You Should Expect From Expanded Text Ads
By now, you may have heard a thing or two about Google rolling out Expanded Text Ads. If you haven’t yet heard, Google announced that advertisers will now be able to write longer, more detailed ad copy. This update is something to get excited about, as it will give advertisers the ability to expand their ads and include a deeper level of detail within their copy. If you’ve ever … [Read more...] about What You Should Expect From Expanded Text Ads
[New Whitepaper!] 4 Tactics To Prepare Your Paid Search For Back To School Season
With summer almost upon us, now is the time to begin planning your back to school strategy. According to a Think with Google study, search interest for the “back to school” topic increased 12% from 2014 to 2015. This growth comes after search interest grew 48% from 2013 to 2014. Needless to say, more people are searching for back to school related items online, meaning you need … [Read more...] about [New Whitepaper!] 4 Tactics To Prepare Your Paid Search For Back To School Season
Don’t Be Afraid To Create Your Own Metrics To Judge Success
Return on ad spend (ROAS), cost per lead (CPL), and click-through rate (CTR) are some of the go-to metrics for clients in order to gauge paid search success. I'm sure there are more you can think of, but the majority of the statistics used to gauge success are already listed in the AdWords platform for you to visualize. What I am here to tell you is that there are other metrics … [Read more...] about Don’t Be Afraid To Create Your Own Metrics To Judge Success
How Sales Stays Informed In The Digital Marketing World
When working in the sales department for a digital marketing agency, it’s easy to focus only on sales and your day-to-day responsibilities. However, one of the most important things you must do is stay educated on industry news. Whether you have a background in marketing or not, it’s an industry that needs constant education and is rapidly changing. The basics and best … [Read more...] about How Sales Stays Informed In The Digital Marketing World
Get Your PPC Reporting Right
Reporting can be a tedious part of a client relationship. Either you spend too much time building custom reports or your client spends too much time reading between the lines. However, through considerate planning and automation, you can regain control of your calendar and reinvest that time in creating the perfect dog memes. There are a few stages to creating a … [Read more...] about Get Your PPC Reporting Right
How Micro Targeting And Micro Messaging Drives Your PPC Forward
My father was in the retail automotive industry for most of his working life. He always preached to me ‘location, location, location.’ Last week during Google’s live summit, a major focus of the presentation was the rise of local searches. My key takeaway from the rise of local based searches is that granularity is key to a successful paid search account. Providing a … [Read more...] about How Micro Targeting And Micro Messaging Drives Your PPC Forward
Calculate Your Research Online Purchase Offline (ROPO) Conversion Rate
One of the biggest challenges facing digital marketers is how to measure research online purchase offline, otherwise known as ROPO, for those who have both an e-commerce website and a physical store location. I’m sure the majority of us do it regularly. We browse numerous retailers online before heading in store to make the purchase, especially for those expensive items. At … [Read more...] about Calculate Your Research Online Purchase Offline (ROPO) Conversion Rate
Top 3 Bing Ads Improvements That Have Happened This Month
In case you haven't been following, Bing Ads has released new features throughout the month of May. Today's post will cover the top 3 improvements. 1) Bing UET Tag Helper A troubleshooting Chrome extension can now quickly check if Universal Event Tracking (UET) tags are set up correctly without having to wait for validation in the UI. To help advertisers confirm their UET … [Read more...] about Top 3 Bing Ads Improvements That Have Happened This Month
[New Whitepaper!] 5 Ways To Deliver The Best Mobile Experience
It should come as no surprise to you that mobile strategy is imperative to the overall health of your PPC account. In a study done by Google, 88% of conversions triggered by a mobile search happened within 5 hours of performing the search. 55% within one hour. Mobile strategy is about being in the moment with your target audience. It is about being quick and efficient. It is … [Read more...] about [New Whitepaper!] 5 Ways To Deliver The Best Mobile Experience
How To Get Stellar Results From Facebook And Instagram Remarketing
I am quite sure some PPC specialists are not fully utilizing the Facebook and Instagram advertising platform. A few weeks ago, I had a meeting with one of my clients to ascertain the progress of business. For clarity, I do manage his AdWords account and his company is one of the top retailers in his sector. The client was happy, saying that things were going really well and … [Read more...] about How To Get Stellar Results From Facebook And Instagram Remarketing
