The Latest In Adwords Customer Match: Shopping
July 1, 2016
If you are among the crowd of PPC-ers who have begun to embrace AdWords Customer Match, you might already be seeing results from the advanced targeting options in your Search, Gmail, and YouTube ads. According to a recent post from Google, this opportunity will soon be expanded to AdWords Shopping campaigns as well. It is certainly an exciting innovation for ecommerce marketers.
Though similar to the Shopping remarketing lists announced last year, Customer Match for Shopping is designed for even more specific segmentation. Instead of looking at site behavior and remarketing tags, the Customer Match process utilizes first-party email lists, securely uploaded and matched to Google account IDs, to generate an audience comprised of your most valuable users, including:
- Previous converters
- Loyalty members
Bids and targeting can then be manipulated to ensure that you are putting the right products in front of the most profitable eyes.
While the Customer Match principle has been in play since late 2015 and its luxury may have faded for some, the upcoming expansion into Shopping is indeed exciting news. Customer Match for Search brought with it unprecedented ease for tracking cross-device behavior, with an added layer of in-store purchase history also available. This data can be exceptionally useful to ecommerce brands, whether for remarketing, cross-selling, or seasonally-adjusted targeting (for example, users who purchased a new swim suit or winter coat last year may be in the market for another one this year). Furthermore, given that Customer Match is already in place for Search, Gmail, and YouTube, this update will allow for increased consistency in targeting strategy across campaign types.
Customer Match for Shopping is not yet available to all accounts, though you can request inclusion in the beta here.
Browse By Category
Bing Ads Content Data To Be Deleted
Bing Ads is Deleting Content Data. What you should know and do before-hand.
What Will 2018 Hold for Social?
In this webinar, join AdStage’s JD Prater and Hanapin’s Steve Burnett as they look into the next year and show you what to look forward to in the social advertising world.
Why Brand Ad Campaigns Are Important
Explore reasons why you should consistently bid on your brand name and gain more real estate in search results for branded searches.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure
Part 1 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using a tiered prioritization strategy.
Your Last Chance to Join Us at Hero Conf London
We're ready to welcome more than 300 PPC pros to Hero Conf. And we'd love to add your name to the attendee list at London's Only All-PPC Event.
4 Tips For Troubleshooting PPC Performance
Get tips on how to troubleshoot PPC performance and start on your way to becoming a PPC troubleshooting pro today!