More about this Webinar "The year of mobile" is old news. Smartphones and users searching on their phones for a product is now the norm and as a marketer, it's imperative that you have an effective strategy in place for your mobile search. According to Google, 65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant … [Read more...] about Webinar: 13 Amazing Tips To Master Mobile Search
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A Script For Identifying Ad Groups That Lack Sitelink Impressions
We all know by now that ad extensions in AdWords are an extremely effective way to boost our CTR. They’re easy to set up, don’t cost anything extra, and according to Google, sitelinks can boost the CTR of ads for non-brand searches by 10-20% and for branded search by up to 50%. Unfortunately, AdWords doesn’t make it very easy to determine which ad groups are not taking full … [Read more...] about A Script For Identifying Ad Groups That Lack Sitelink Impressions
Bing Callout And Review Extensions: They’re Here And You Should Use Them
Ad extensions are one of the best ways to make your ads stand out to customers searching for you. Bing recently released two new extensions that you have been seeing on Google for some time now, callout and review extensions. Here’s a review of how they work. Callout Extensions: Highlight specific products, services, deals, or selling points to your customers by placing … [Read more...] about Bing Callout And Review Extensions: They’re Here And You Should Use Them
The Art Of Networking
“The richest people in the world look for and build networks – everyone else looks for work.” -Robert Kiyosaki With our very own Hero Conf happening right now, chocked full of 10 scheduled networking opportunities, making connections and meeting new people is something our team has been thinking about a lot lately. Of course, it would be most excellent if businesses could … [Read more...] about The Art Of Networking
All That Glitters Isn’t PPC Gold
I have been in the PPC industry just long enough to realize that we are entering the Golden Age of digital advertising. Social platforms are allowing us to interact with consumers in a whole new way. Programmatic gets ads in front of specific audiences like never before. Bing and Google constantly change the ball game for us. You and I, the PPC Heroes, we aren’t just managing … [Read more...] about All That Glitters Isn’t PPC Gold
We’re off to Philly, and You Can Still Come!
Hero Conf Philadelphia starts Sunday at the Pennsylvania Convention Center. All your PPC friends will be there. That means you have until Friday to claim your seat at the World's Largest All-PPC Event and join in. We've finalized the schedule, the networking and the fun, and we hope you can still make the time to be part. The biggest names and brightest minds in PPC … [Read more...] about We’re off to Philly, and You Can Still Come!
New! 6 OnDemand Webinars & Slides Featuring Hero Conf Speakers!
Hero Conf is a killer annual conference, offering its attendees cutting edge tactics and inspiring insights from some of the brightest minds in PPC. At Hanapin and PPC Hero, we get the pleasure of working with many of these speakers all year round through webinars. Sign-up now to watch 6 different on demand webinars featuring speakers at this year’s Hero Conf and from past … [Read more...] about New! 6 OnDemand Webinars & Slides Featuring Hero Conf Speakers!
Analyzing Facebook Performance Thru Multi Channel Funnels
When judging Facebook performance it’s easy to look at last click (or last non-direct click) data and assume Facebook isn’t performing as well as other platforms. It’s then easy to conclude that you should either reduce the budgets in Facebook or, worse yet, pull out of the platform entirely. Yet, Facebook as a social platform with its rich media ad formats and a vast … [Read more...] about Analyzing Facebook Performance Thru Multi Channel Funnels
Maximizing Trade Show & Expo Sales with PPC
As the hosts of our own PPC conference Hero Conf, we know how much time and planning goes into organizing events. If you or your clients’ businesses are hosting an exposition or trade show, utilizing PPC can help lift your ROI. In this post, I’ll be explaining 4 crucial steps that have lead to success for our clients when building a PPC strategy for promoting ticket sales for … [Read more...] about Maximizing Trade Show & Expo Sales with PPC
10 Days Until the Fun Begins in Philly!
We're just over a week from packing our bags and heading to the City of Brotherly Love for the 5th Annual Hero Conf. And though space and time is limited, you can still join us April 25-27 at the Pennsylvania Convention Center in downtown Philadelphia for the PPC Conference of the Year. We're bringing you the same expert content you expect, with keynotes from Brad Geddes, … [Read more...] about 10 Days Until the Fun Begins in Philly!
Hero Conf OnDemand
More about these Webinars Hero Conf is a killer annual conference, offering its attendees cutting edge tactics and inspiring insights from some of the brightest minds in PPC. Hanapin gets the pleasure of working with many of those speakers all year round through webinars. Register now to get 6 different on demand webinars featuring speakers at this year’s Hero Conf and from … [Read more...] about Hero Conf OnDemand
[New Whitepaper!] 7 PPC Tips for the Education Marketer
It is no surprise that in this fast paced world, users want to continue to further their education and that they start their initial research on the Internet. The educational resources on the Internet are endless and they influence user’s decisions on the route they should take when continuing their education. Out of all the users that are seeking additional education, per … [Read more...] about [New Whitepaper!] 7 PPC Tips for the Education Marketer
