With Google’s recent announcement that a site’s “mobile friendliness” will soon impact its organic ranking on mobile devices, I started thinking about mobile PPC campaigns. In a sense, the two are related. Though the former is SEO-related, the end goal is still the same, isn’t it? We all want visibility and conversions on mobile devices, whether we’re utilizing SEO or PPC … [Read more...] about How Friendly Is Your Mobile PPC Presence?
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Reacting To Device Targeting Changes in Bing
Bing Ads will officially roll out device targeting changes on March 23rd. This has been a topic of discussion since back in June, and the official breakdown was reported on back in September. Speaking of the breakdown of your capabilities within the new system, here they are: The Good News Bing still allows users to add bid modifiers to tablets. (Unlike … [Read more...] about Reacting To Device Targeting Changes in Bing
Using RLSAs To Stay Live When Budget Is Low
Recently, one of my clients came to me with a fairly common problem. Due to the seasonality of their business, they have certain months during the year with a lower budget allocated to Search and Shopping campaigns. During these months, since they track monthly budget by day, most of their product focused campaigns run out of budget early in the day. Thus, the account then runs … [Read more...] about Using RLSAs To Stay Live When Budget Is Low
How I Increased Leads For My Client In A Niche Industry
All too frequently in business-to-business accounts garnering leads is challenging. The marketplace is small and competitive and the business transactions are large and handled based on relationships, however, there is still a strong case for pay-per-click in these industries. Pay-per-click fits in to the marketing mix for several reasons. 1. Some companies do not have an … [Read more...] about How I Increased Leads For My Client In A Niche Industry
Do Your AdWords Scripts Keep Giving You Timeout Errors?
Do you have a really large account or an account with multiple landing pages? Do you ever wish you had a tool at your disposal that scanned every single link in your Google AdWords account within a few minutes (and I don't mean 30 minutes, I really mean a few minutes) AND doesn't give you all those annoying timeout errors? (Get these a lot?) Yeah, so did we. So here at … [Read more...] about Do Your AdWords Scripts Keep Giving You Timeout Errors?
One Surefire Way to Maximize a Limited by Budget Campaign
It’s a painful thing, seeing those three orange-faced words smackdab in the middle of the AdWords Interface: Limited by budget. The way that AdWords defines the criteria for a campaign to slapped with the “limited by budget” tag, is that the campaign’s budget is set at a lower daily amount than what is recommended by Google. Granted, this definition comes with the world’s … [Read more...] about One Surefire Way to Maximize a Limited by Budget Campaign
6 Tips To Grow A Small Business Account Without Tanking ROI
The beauty of digital advertising is that any size company can get their feet wet. Only have $500 to spend on advertising? No problem! Have no idea where to start with this AdWords stuff? That’s not really an issue with AdWords Express! This has naturally led to a lot of small businesses jumping online and seeing if they can turn a profit with PPC. In my experience, there are a … [Read more...] about 6 Tips To Grow A Small Business Account Without Tanking ROI
Need Fast Growth? How To Ramp Up Your PPC Program Quickly
A few months ago, I was tasked with ramping up one of our flagship client’s PPC program by driving as much volume as possible on a month over month spend increase of $90K. I was both excited and terrified at the prospects of what the potential consequences could be. Driving client spend is always exciting for an agency as it creates additional revenue. A spend increase of … [Read more...] about Need Fast Growth? How To Ramp Up Your PPC Program Quickly
Year-Over-Year Performance is Rarely “Apples-to-Apples”
People love to talk year-over-year performance – both the good and the bad. Every six months (or so), we will do an account review for our clients. A lot of the time, if there is year-over-year data, we use it! And why not? How do we know that we are doing well if we have nothing to compare performance? However, the problem with year-over-year performance is that a lot can … [Read more...] about Year-Over-Year Performance is Rarely “Apples-to-Apples”
Webinar Confirmation: Optimize Your PPC Retargeting Program To Boost Your ROI
You're All Set! You're now registered for Hanapin Marketing and AdRoll's webinar, Optimize Your PPC Retargeting Program To Boost Your ROI. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Discover The Gold Mine Of Remarketing Lists Using … [Read more...] about Webinar Confirmation: Optimize Your PPC Retargeting Program To Boost Your ROI
Webinar: Optimize Your PPC Retargeting Program To Boost ROI
More about this Webinar Retargeting. We're still trying to figure out if this feature in PPC is really cool or just really creepy. However, no one can deny how powerful retargeting can be for a business. It's highly effective in bringing back bounced traffic, users that abandoned their lead form and shopping cart and allowing you to amplify all of your marketing … [Read more...] about Webinar: Optimize Your PPC Retargeting Program To Boost ROI
And the Hero Conf Guest Post Giveaway Winner is…
...JD Prater, Paid Search Specialist at Inflow! JD had what was by far our most popular blog post on 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved. For the great content, he wins a free conference pass to Hero Conf 2015, April 27-29 in Portland, OR! We'd like to thank our other finalists (and the dozens of other folks who sent in some really … [Read more...] about And the Hero Conf Guest Post Giveaway Winner is…
